"Fly with Ease: Booking Your Flights with Air Europa"
Aruba HD Deck
1.
2. INDEX
INFORMATION
ON DEMAND
1. Who we are
2. The Aruba Kiosk
3. Bene ts to our Members
4. Something New!
5. Membership Pricing
6. Membership Comparison
7. Our Venues
3. 1. WHO WE ARE
SEE
TOUCH
CONNECT
ArubaHD is positioned to offer innovative, interactive and technology-driven marketing solutions to
enhance the tourism industry speci cally on the Island of Aruba. Tourism is the backbone of Aruba’s
economy. The technologies ArubaHD utilizes to do this, and the content created by the ArubaHD team
will cater to the tourism sector and will bene t the local advertising community. ArubaHD will be
deploying innovative touch screen kiosks into top resort properties on Aruba. The content is dedicated to
cater to tourists needs and will help create useful marketing strategies for the local business community.
4. 2. THE ARUBA GUIDE
FEATURES &
BENEFITS
ArubaHD Kiosk is a breakthrough technology and is the solution for the expensive and hard to track
marketing tools in the current tourism industry.
๏ Indepth company pro le listings
๏ Coupon printing feature available to all our partnered clients
๏ Advertising space will feature: Category Speci c Banners, Full Screen Advertising (displays when
screen is inactive for 45+ seconds), and Exclusive Advertising Spaces
๏ Touch Reporting (records all touches and can be incorporated in an in-depth report of what users
are searching for on the screen)
๏ Units are low maintenance therefore the back-end costs are kept to a minimum
5. 3. MEMBER BENEFITS
TOP 10
BENEFITS
๏ Low cost advertising
๏ Information on demand (24/7)
๏ On the spot reservations via the connected phone
๏ Locate on a feature lled Aruba map
๏ Coupon printing feature (i.e. on going sales)
๏ Interactive content (videos, images and sound) to help
promote business
๏ Weekly updates
๏ Monthly, quarterly and yearly touch reports to keep current
with guest’s interests
๏ No print production costs
๏ Effective and targeted promotions
6. 4. SOMETHING NEW!
THE
FUTURE
IS NOW!
Magazines Newspaper
✴ Very expensive ✴ Not directly trackable
✴ Cannot change campaign ✴ Expensive
✴ Not directly trackable ✴ No interactivity
✴ No interactivity ✴ No reservation feature
✴ No reservation feature ✴ No map
✴ Confusing maps
7. 5. MEMBERSHIP PRICING
Features Standard Membership Silver Membership Gold Membership Platinum Membership
COMPANY LISTING
Company Pro le √ √ √ √
Media Content (Photos & Video) √ √ √ √
Menu and/or Price List √ √ √ √
Contact Information √ √ √ √
Print Coupon (Add $10 for Standard Member) √ √ √
Touch to Call (Add $10 for Standard Member) √ √ √
DEDICATED ADVERTISING (When touched will be directed to company pro le)
Sub-Category Banner (Example: French Cuisine or
√ √ √
Women’s Fashion)
Main Category Banner (Example: Restaurant or
√ √
Shopping)
Home-Screen Banner √
Screen-Saver Signage (inactive for 45+ seconds) √
ARUBA MAP (When logo is touched will be directed to company pro le)
Locate on Map Button in Company Pro le (Pin) √ √ √ √
Small Logo Pin on Aruba Map √ √ √
INTRODUCTION PRICES
Starting at Starting at Starting at Starting at
Price Per Venue, Per Month*
$79.99 $119.99 $249.99 $399.99
* Price based on 1 Year contract and Standard Bank Order
6 Month contract: Add $15/unit per month. 1 Venue only: Add $10/unit per month. Check pick-ups: Add $10/unit per month.
8. All Members
6. MEMBERSHIP FEATURES
ALL
MEMBERS
MEMBERS COMPANY PROFILE
This page will show whenever a company listing is chosen or their
banner or main lobby advertising is touched.
This page features:
๏ Interactive Content (Video, Images etc.)
๏ Locate On Map button (redirects to map)
๏ Print A Coupon button (instantly prints a coupon of the
company’s on going campaign. (Optional for Standard
Members)
๏ Call Now button (user will be directed to pick up the attached
phone and will call the company directly to make a reservation
or change a previously made reservation). (Optional for
Standard Members)
9. All Members
6. MEMBERSHIP FEATURES
SILVER
MEMBER
LISTING PAGE BANNER
The listing page will display when a button is touched on the category pages and
will include the company lists.
Silver Members will have an advertising spot covering the top 1/4 of this screen.
Silver Members will stand-out in their categories.
Only 2 banners will be featured in each listing page i.e. Italian Cuisine page,
Women’s Fashion page or Nightclubs Page
10. All Members
6. MEMBERSHIP FEATURES
GOLD
MEMBER
CATEGORY PAGE BANNER
The category page will display when a button is touched on the front-screen and will
include the sub-categories.
Platinum Members will have an advertising spot covering the top 1/4 of the screen.
Gold Members will stand-out in their Sector.
Only 5 banners will be featured in each category i.e. Shopping, Dining and
Entertainment.
11. All Members
6. MEMBERSHIP FEATURES
PLATINUM
MEMBER
MAIN LOBBY ADVERTISING
This Page is the rst page seen in the kiosk. This page shows
whenever the unit is inactive for 45 seconds.
Platinum Members will have an advertising spot covering the
middle 2/3 of the screen.
FRONT PAGE BANNER
Only 5 ads will be featured on this page and will each
When guests choose to view ARUBA
rotate every 10 seconds.
GUIDE this page will show up. This
redirects to all the listings and the Aruba
Only 1 Platinum Member will be eligible in their speci c
Map.
category i.e. Steakhouse, or Jewelry Store
Platinum Members will have an
advertising spot covering the top 1/4 of
the Aruba Kiosk Front Page.
Only 5 advertising will be featured on this
page and will each rotate every 7
seconds.
13. 7. OUR VENUES
A GROWING MARKET
Holiday Inn Renaissance Hotel and Resorts Occidental Grand Resort
Room Count: 600 Room Count: 555 Room Count: 379
Avg. Occupancy Per Year: 70% Avg. Occupancy Per Year: 70% Avg. Occupancy Per Year: 80%
Monthly Possible Consumers: 25,200* Monthly Possible Consumers: 23,310* Monthly Possible Consumers: 18,192*
*Based on daily patrons of 2 persons *Based on daily patrons of 2 persons *Based on daily patrons of 2 persons
per room and 70% occupancy. per room and 70% occupancy. per room and 80% occupancy.