3th Phase Future Internet PPP Project

1. Artur Serra
Deputy Director , i2cat
artur.serra@i2cat.net

2. CreatiFI is a FI-PPP Accelerator

3. CreatiFI- Key Objectives
• Introduce the FI-PPP technologies to very large
relevant communities of Creative Industries and
web entrepreneurs.
• Attract a large number of developers and Creative
Industries to participate in developing tools and
services
• Develop a large amount of prototypes for innovative,
FI-PPP based tools for Creative Industries
• Develop a technically mature, commercially viable
FI-PPP based tools for Creative Industries
• Enhance a sustainable ecosystem for ICT providers
• Provide evidence of FI-PPP value to these
communities

4.  Creative Industries in
Europe are strongly
concentrated in cities
and regional clusters
 CreatiFI captures
European creative
regions via 4 leading
regional hubs:
• The Nordics
• Lowlands-UK
• Northern Italy
• Catalonia

6. CreatiFI will engage in a series of nine
Hubs coordination actions

7. Matchmaking
Events
Prior to the organization of Open Call 1, each CreatiFI hub will organize
matchmaking events that will target developer communities in the ICT
industry and stakeholders from the broader Creative Industries.
The matchmaking events have the primary objective of bringing
together core competences and to foster novel ideas to, eventually,
create disruptive innovations that will create the next generation of
game-changing companies in a world that is increasingly intertwining
into daily life consumer products that require technological excellence,
consumer-focused creativity, and business acumen.

8. Design
Competitions
Two design competitions will be organized in four CreatiFI Hubs to distribute
4.8 million EUR among participants.
Open call 1: Prototype design & development (M4)
During 36-48 hours, participants will develop into a mock-up of a potential GE
and/or SE-based service and/or technology.
Submissions will consist of: mock-up design & a Prototype Plan
60 mock-ups will be selected. 15 in each hub
Awards from 10k to 50K
Open call 2: Commercial development & acceleration (M13)
Submissions will consist of a description of the current state of technological
development of the prototype technology that will be commercially developed,
and a Business and Project Plan.
+ 18 prototypes to be selected. At least 4 in each hub.
Awards from 20K to 100K

10. FI-PPP Knowledge
Transfer and
Technical Support
Technical expertise will be available in all four CreatiFI hubs, and will be
coordinated by consortium partners with deep involvement in FI-PPP.
•FI-PPP liaison technical office will be the centralised submission of
support requests and will provide necessary information on FI-PPP
components and infrastructures
•High level Technical presentations and online technical workshops
(webinars) organized in each CreatiFI hub to provide an overview of the
available capabilities offered by FI-PPP technologies.
•Coordinating and supporting access to focused training on specific
enabling technologies offered by GEs and SEs providers, i.e. webinars to be
taken in each CreatiFI hub.

11. Solution Design
Advice
Provide access to technical validation and analysis on architectural ideas
expressed by developers for creating prototypes and applications. This advisory will
be offered in form of a package to which each participant can have access on request,
during the different phases of execution.
CreatiFI SMEs and WE will get an advice on:
1)the possible selections and possible usage of GEs and SEs for the technical
solution realisation, including suggestions on possible available tools and resources
2)the usage of the experimental infrastructure (access and management of the
required resources, deployment options, monitoring of the deployed services and
infrastructure, etc.)
3)possible ways (APIs, architectural patterns identification, etc.) for integrating 3rd
party components
4)matching of technical requirements requested by the open call with the
proposed/conceived solutions.

12. Real life Living Lab
validation
CreatiFI hubs will offer to top ranked phase 2 proposals a real life test environment
in which they can validate their prototypes and work towards the final application
development.
An individual deployment plan will be made based on the specifics of the
application. Taking into account the use case, necessary eco-system and (contextual)
conditions will be defined and put into place.
Each Living Lab pilot will validate in a real life setting, a small subset of the target
audience will be able to experiment with the prototype version to validate to overall
user experience and acceptance. Technical and technological elements as well as
the business will be assessed.
Living Lab validation will enable the SMEs to have a more grounded, bottom-up based
steering and validation of their service and by so overcome system failure within
the innovation process.

13. Incubation and
Venturing Support
CreatiFI will coordinate the design of a hands-on highly customised
incubation and venturing support package for selected SMEs to be
delivered by each CreatiFI hub. In particular, incubation and venturing
support will consist of:
•Online entrepreneurial support services to SMEs to help build their
plans for future FI-PPP use
•Thematic training (seminars and workshops) dedicated to groups of
SMEs, designers and web entrepreneurs.
•Personalised coaching services to deepen the topics presented during
the training session
•IPR’s advisory services SME’s will be invited to participate to an IPR
seminar in which legal experts will explain terms and conditions of GE and
SE usage

14. Business Clinics
CreatiFI will offer a business model diagnosis to participating projects,
focusing on key strategic business issues such as value proposition
and markets segmentation; stakeholders analysis and strategic
partnerships; goals, growth and key team capabilities; pricing, pricing
structure and monetization.
CreatiFI will provide a business model diagnosis in which good and
not-good business performances are identified, discussed and agreed
with each SME. It will also provide a list of recommendations to improve
and define a more efficient business model.
Depending on the maturity and context of each prototype, CreatiFI team
will address specific parts of the business model strategy.

15. Networking
CreatiFI will establish a platform for networking to allow SMEs to build alliances
for the exploitation of results and create links to Future Internet Ecosystem.
•Networking with other participating SMEs in the FI-PPP programme to find
synergies towards future developments or collaboration,
•Networking opportunities with City/Regional Innovation Ecosystems and
Creative Ring Hubs and Labs
•Networking activities with non-European Ecosystems for international
expansion and collaboration
•Selected SME’s will also be invited to join the ACE Open Innovation Platform,
invitation-only collaboration space connecting Europe’s top ICT companies with
mentors, investors and each other to support their growth.

16. Overview of CreatiFI network reach to build alliances

17. Stakeholder
engagement
CreatiFI will disseminate project results and evidence. It will set up a liaison
with the Creative Ring. It will monitor activities within this high-potential
exploitation network.
With regard to Business Innovation Centres (BIC) network engagement,
specific ‘nodes’ within the BIC network will organise regional events
targeting creative sectors presenting CreatiFI in conjunction with other
regional actors. These events will mobilise ICT regional ecosystems to
identify suitable ICT companies and encourage them to submit
applications for funding

18. Overview of CreatiFI open calls and program

19. Thank you!