Presentation 1: Web 2.0 - Leading Applications in Government Presenters: Eric Bristow - Senior Manager, Deloitte Consulting Doug Shoupp – Principal, Deloitte Consulting

1. Web 2.0 – Leading Applications in Government TASSCC Education Conference March 26, 2009

2. Agenda Background on Web 2.0 and Perspectives on the Market What does this mean for the Public Sector? Putting it All Together – The Transportation Security Administration Web 2.0 Implementation Challenges and Getting Started with Web 2.0 Questions

3. Background on Web 2.0 and Perspectives on the Market

5. Common Web 2.0 Uses and Platforms Online network of more than 12 million experienced professionals from around the world, representing 150 industries. Concept: Social Networking Social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Wikipedia is a free content encyclopedia collaboratively written by volunteers from all around the world. Concept: Collaboration Everyblock.com combines crime statistics with zip code and neighborhood maps in order to provide a true picture of crime in any city neighborhood Concept: Mashups Concept: Folksonomy Flickr allows users to upload and tag photos which are searched by folksonomic means

6. Technology and social factors have converged into the rise of the social web - - Aka Web 2.0

7. A result is the increasing trust in the opinions of strangers and our network over traditional sources of information Source: Universal McCann, September 2008 Personal recommendations from friends/family 6.7 Personal recommendations from professionals 6.16 Emails from a friend/colleague 5.77 Instant messenger conversations with a friend/colleague 5.7 Consumer reviews on retail sites (e.g. amazon.com) 5.56 Reviews on retail/price comparison sites (e.g. priceline.com) 5.28 Blogs/Weblogs- personal blog written by people you know 4.89 User reviews on an online auction site 4.73 Magazine Article 4.64 Newspaper Article 4.6 Reviews written on news sites (e.g. guardian.co.uk) 4.41 Search Engines (e.g. google.com) 4.35 Company/brand Websites 4.33 Shelf information and displays in store 4.2 Blogs/Weblogs- professional (e.g engadget.com) 4.2 Readers letters in a newspaper 4.16 Comments/viewpoints on social network sites 4.14 Recommendation in a television program 4.07

8. Broadly speaking, the web channel marketplace has evolved from favoring internal-facing information oriented portals to external-facing transaction oriented platforms Technology Trigger Plateau of Profitability Trough of Disillusionment Peak of Inflated Expectations Slope of Enlightenment Speculative Investment Retrenchment Value Investment Sustained Returns Mid-90s to Early 2000s Intranet Portals Stand-Alone Portal Vendors eMarketing eSupport & eService Web Self-Service B2B Enablement eCommerce Consumer Web Adoption In the mid-90s to early 2000s, investment in external-facing transaction-capable web channel solutions decreased as the market realized the limitations of the available technology and the complexity of changing business processes Wireless Web Social Networking Web Apps eCommerce B2B Procurement eMarketing Web Self-Service eSupport & eService Stand-Alone Portal Vendors Intranet Portals Today, external-facing transaction-capable web channel solution technologies have evolved and matured to a point where early investments have started to reap significant benefits Mid-2000s and Beyond

9. Enterprise purchase plans for Web 2.0 technology Source: Forrester Research, (2008) Large enterprises are leading the adoption and implementation of the social web

10. Solving Today’s Public Sector Challenges with Web 2.0

12. Framing the Path Forward: Solving Today’s Public Sector Challenges with Web 2.0 Governments at the local, state, and Federal level are using Web 2.0 to meet their challenges and improve mission delivery. In general, their solutions tend to fall into one of three broad areas. Understanding these broad areas helps executives determine which aspects of Web 2.0 apply to their organization: Stakeholder Collaboration and Relationship Building The Changing Workplace Information Sharing and Knowledge Management An Aging/Distributed Workforce Organizational Transparency and Accountability Heightened Stakeholder Expectations

13. Stakeholder Collaboration and Relationship Building By engaging interested businesses and academics, the US Patent Office has been able to speed up the patent review process, reduce their backlog, and make better informed decisions about outstanding patent applications Case Study – US PTO Peer-To-Patent

14. Stakeholder Collaboration and Relationship Building Flickr, a popular commercial folksonomy, has provided the Library of Congress with a mechanism to connect to over 15,000 consumers in the field and catalog over 5,500 photos from their collection. Case Study – The Library of Congress Flickr Project

15. Information Sharing and Knowledge Management Case Study - ODNI Intellipedia Through Intellipedia, The Office of the Director of National Intelligence has broken down communication barriers between the 16 US intelligence agencies and improved analysts’ ability to “connect the dots” between disparate sources of intelligence.

16. Information Sharing and Knowledge Management By merging easily available topographical GPS maps with government data, the Australian National Government has provided a valuable service to both citizens and tourists Case Study – Australian National Government – When you really gotta go!

17. Organizational Transparency and Accountability Case Study – USDA Forest Service By providing an intuitive interface to information that is timely, accurate, and useful, the USDA Forest Service has increased leadership visibility into the scope and status of their current projects

18. Organizational Transparency and Accountability Case Study – Recovery.gov By making both planned spending and project results available online to the general public, The Obama administration is acting on their promise to “bring openness and transparency back to government.”

19. Putting it all Together – The Transportation Security Administration

26. Web 2.0 Implementation Challenges and Getting Started

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