Small Talk -Trends, Tips . . .

1. talk
VOLUME 1
Spring 2010
• public relations that works.
6 Top Reasons
• advertising that’s relevant.
— to Choose A Small Agency
• branding that’s visionary.
1. Service. Small agencies take service • design that’s definitive.
personally. When that big agency pitch is over, • marketing that delivers.
who’ll handle your day-to-day business?
2. Flexibility. No big egos. No bureaucracy.
Without extra layers, small agencies offer
flexibility, efficiency and responsiveness. Simply
put — we’re built for speed.
When times get tough
— the tough get resourceful!
3. Size. Quality wins over quantity. The amount
of agency people is less important than their
ability increase your brand visibility and profitability. • Are you reaching your customers
and prospects economically?
4. Scope. In a small agency, you pay only for
services you need – not layers you don’t. • Are you getting the intended
feedback to your message - as quickly
5. Fees. Big companies as you need it?
bring big overhead.
Smaller agencies have • Do you know that when marketing
smaller overhead but ends your contact with new customers
the same levels of and prospects ends, too?
experience and
expertise. • Are you getting the press coverage
you deserve?
6. Stability. Less
turnover and layoffs We can help make your life easier,
mean clients can trust your brand bigger, and your
that whoever works on budget concerns, well . . . smaller.
their account — stays
on their account.
www.thesmallagencynj.com
with BIG ideas

2. Public Relations as it should be. Effective.
Extremely specialized messages. Critical communication
to your specialized target market. Piece of cake — to
seasoned PR professionals. With more than 25 years high
communicate
level experience, our PR counsels have the seasoning
necessary to pitch media and communicate a message
that garners client recognition, awareness and rewards.
We make every dollar work for you!
We all love a good story. But sometimes, the right
storyteller is critical. We have the experience and skill
to get your story in the right hands — to get the right
results.
Public relations communicates with your target market.
We work to understand your products and position,
make major announcements and influence mindsets.
Our approach to public relations is wisely cost effective small truths
yet, credible and focused on telling your story.
The man who stops
We’re ready when you are. advertising to save
money is like a man
who stops the clock
to save time.
Website Design

3. What can PR do for my company?
• Communication. We make people aware of you, your company,
products and services. We help enhance your reputation with
clients/customers/employees and unlike merely paid advertising,
we also gain credibility.
• Confidence. We work to position your company as a trusted,
valued brand, as well as a valued member of the community.
• Consistency. We make sure all your messages are cohesive and
consistent to present the best possible image for your organization
through the best possible mix of print, broadcast and internet
communication.
• Crisis Management. If there’s ever a crisis in your organization,
we are the 911 you’ll call to help handle it.
Impe
ccably
Hygie
nic.
Uniqu
ely E
fficie
nt. A
dmira
(oh, bly S
and th leek.
e pen
quin
’s coo
l, too
)
The F
irst —
and O
NLY
CRYO
LINE
Hygie
nic Tu
nnel
B-B Campaign
Launch of new product
as well as transition
campaign to merged
company identity.
Only one thing worse
than being talked
about — is NOT
The Whole Enchilada
being talked about. Public relations is integral to your overall marketing picture.
When employed strategically and consistently, public relations
Oscar Wilde
works. You can not do "a little PR" — and expect a lot of results.
Public Relations is not a one-shot tactic. Limited “relations”
results in limited impact. The impact of public relations builds
over time, with repetition of key messages in a variety of contexts.

4. Print
Sometimes, what you re
ally need is fo
llow-throug h...
Tast
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e of t
The
WILEY
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At bc i — it’s the only
way we know
Whether you
.
strive to perfect
your golf swin
g — or your wire
less network,
bci delivers your
best shot at brin
follow-throug
h is critical.
ging your buil
d-out to complet
ion. So, whe
reduce your cos n you need to
ts and time to
market — part
ner with us.
Sam At bci
, follow-through —
ple is just par for
Sav . the course.
or.
Sco
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for
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.
Brochures • Ad
s • Newsletter
s
since 1807
Publishers
y.com
www.wile
nds
nce . . . in your ha
of experie
200 years
Is print media dead? Hardly.
Want proof? Look at all the magazines on your doctor’s coffee table
and in corporate lobbies. Or think about your own collection of
magazine favorites. Advertisers may have decreased their spending
— but readers haven’t stopped their reading.
If print is on your marketing agenda, today’s rates are cheaper
and competition is less than ever before.
captivate

5. create
We believe in a bigger vision
- not a bigger logo
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Award -Winning
Committed College Foundation
. . . to your creative? Donor Campaign
Before you commit, ‘pop’ these questions:
• Is it relevant?
• Does it ring true to your brand?
• Does it play nice with the consumer’s
life experience?
• Does the message grab you?
• Is it believable?
• Does it set your brand apart?
www.thesmallagencynj.com