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Tourism Concepts &
Applications
©Ramakrishna Kongalla
Indian literature
Classical Sanskrit Literature
• Classical Sanskrit literature includes the Kavyas (epic poetry), the
Nataka (drama), lyric poetry, romance, popular tales, didactic fables,
gnomic poetry, scientific literature on grammar, medicine, law,
astronomy, mathematics, etc.
• Classical Sanskrit literature is on the whole secular in character.
• During the classical period, language was regulated by the rigid rules
of Panini, one of the greatest Sanskrit grammarians.
•
Kalidasa (between A.D. 380-A.D. 415). Kumarasambhava (the birth of
Kumar), and Raghuvamsa (the dynasty of the Raghus).
• Bharavi (550 A.D.) - Kiratarjuniyam (Kirat and Arjun)
• Magha (65-700 A.D.) wrote Sishupalavadha (the killing of Shishupal).
• Natyashastra, by Bharata (1st century B.C.-1st century A.D.).
• Kalidasa - three plays Malavikagnimitra (Malavika and Agnimitra),
Vikramorvasiya (Vikram and Urvasi) and Abhigyana Shakuntala (the
recognition of Shakuntala)
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• The Mricchakatika (the clay-cart) by Sudraka (248 A.D.)
• The 13 plays of Bhasa (4th century B.C.-2nd century A.D,
Swapnavasavadatta (Vasavadatta in dream),
• Bhavabhuti (700 A.D.), Uttara-Ramacharitam (the later life
of Rama),
• Jayadeva (12 century A.D.) Gitagovinda (the song of
Govinda)
• Panchatantra (five chapters), by Vishnu Sharma,
• the Hitopadesha by Narayan Pandit
• the great epic Buddhacharita by Aswaghosha (78 A.D.).
• Jain literature is available in Sanskrit too, like the
Upamitibhava Prapancha Katha of Siddharasi (906 A.D.)
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• Literature in Pali and Prakrit
• lord Buddha (500 B.C.) used Pali to give his sermons.
• All the Buddhist canonical literature is in Pali which includes Tipitaka
(threefold basket).
• The first basket, Vinaya Pitaka, contains the monastic rules of the Order
of Buddhist monks. The second basket, Sutta Pitaka, is the collection of
the speeches and dialogues of the Buddha. The third basket, the
Abhidhamma Pitaka,
• The jataka Kathas are non-canonical Buddhist literature in which stories
relating to the former births of the Buddha (Bodhi-sattva or the would-
be Buddha) are narrated.
• lexicography and grammar by Hemachandra (1088 A.D.-?), is well
known.
• Gathasaptashati (700 verses) by Hala (300 A.D.), the best example of
erotic literature. It is a compilation of 700 verses along with his own
contribution of 44 poems. It is interesting to note that quite a few
poetesses like Pahai, Mahavi, Reva, Roha and Sasippaha are included in
the anthology.
• The vast Katha (story) literature of Prakrit, written with a conspicuous
religious overtone, even by Jain saints, is full of erotic elements.
R'tist@Tourism, Pondicherry University 4
• Early Dravidian Literature
• Early classical Tamil literature is known as Sangam literature meaning
‘fraternity’, indicating mainly two schools of poets, aham (subjective
love poems), and puram (objective, public poetry and heroic). Aham
deals purely with the subjective emotions of the lover, and puram with
all kinds of emotions, mainly the valour and glory of kings, and about
good and evil.
• The Sangam classics, consisting of 18 works (eight anthologies of lyrics
and ten long poems), are well known for their directness of expression.
• These were written by 473 poets, among whom 30 were women, the
famous poetess Avvaiyar being one of them.
• In the case of 102 poems, the authors are unknown. Most of these
anthologies are of the 3rd century B.C.
• During this time, a Tamil grammar Tolkappiyam, was written, to
understand early Tamil poetry.
• Tolkappiyam indicates five landscapes or types of love, and outlines
their symbolic conventions. Critics say that Sangam literature is not just
the earliest evidence of the Tamil genius.
• The famous Thirukkural by Thiruvalluvar, in the 6th century A.D., serves
as a manual of precepts to guide one to noble living. It expounds a
secular, moral and practical attitude towards life.
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• The twin epics, Silappadhikaram (the story of the anklet), written by Ilango-Adigal,
• and Manimekalai (the story of Manimekalai) by Chattanar, were written sometimes in
A.D. 200-300 and give vivid accounts of Tamil society during that period.
• In Manimekalai there is an elaborate exposition of the doctrines of Buddhism.
• If Tamil reveals a triumph of Brahmanic and Buddhist knowledge, Kannada shows Jain
ascendency in its ancient phase.
• Malayalam absorbed a rich treasure contained in the Sanskrit language.
• Nannaya (A.D.1100) was the first Telugu poet. In ancient times, Tamil and Telugu spread
to distant places.
• Tamil literature, the obvious choice would be Vaishnava (pertaining to Vishnu) bhakti
(devotional) literature.
• In Vaishnava bhakti poetry, God descends on this earth as a human being, to share with
us our suffereing and turmoil, our happiness and prosperity.
• Vaishanava bhakti literature was an all-India phenomenon, which started in the 6th-7th
century A.D. in the Tamil-speaking region of South India, with twelve Alvar (one
immersed in God) saint-poets, who wrote devotional songs.
• The religion of Alvar poets, which included a woman peot, Andal, was devotion to God
through love (bhakti),
• Devotional songs in praise of the Hindu god Shiva (the worship of Shiva and Vishnu
forms the basis of the broad division of Hindus into Shaiva and Vaishnava sects) were
also written by Tamil saint poet Nayanar (leader, master) in the 6th-8th Century A.D.
R'tist@Tourism, Pondicherry University 6
• Medieval Literature
• Around 1000 A.D. local differences in Prakrit grew more and more
pronounced, which later came to be known as Apabhramsa, and this led to
the modern Indian languages taking shape and being born.
• These languages, conditioned by the regional, linguistic and ethnic
environment, assumed different linguistic characteristics. Constitutionally
recognised modern Indian languages and Konkani, Marathi, Sindhi, Gujarati
(Western); Manipuri, Bengali, Oriya and Assamese (Eastern); Tamil, Telugu,
Malayalam and Kannada (Southern) and Hindi, Urdu, Kashmiri, Dogri, Punjabi,
Maithali, Nepali and Sanskrit (Northern).
• Two tribal languages, Bodo and Santhali are also recognised by the
Constitution. Out of these 22 languages,
• Tamil is the oldest modern Indian language maintaining its linguistic character
with little change for about 2000 years.
• Urdu is the youngest of the modern Indian languages, taking its shape in the
14th century A.D., deriving its script from an Arabic-Persian origin, but
vocabulary from Indo-Aryan sources, i.e. Persian and Hindi.
• Sanskrit, though the oldest classical language, is still very much in use, and
hence is included in the list of modern Indian languages by the Constitution of
India.
• The most powerful trend of medieval Indian literature between 1000 and
1800 A.D. is devotional (bhakti) poetry which dominates almost all the major
languages of the country.
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• Kabir (Hindi) says that Sanskrit is like water of a well stagnant,
Bhasa like flowing water.
• A seventh century Shaiva Tamil writer Manikkarvachakar has
something similar to say about in his book of poetry
Thiruvachakam.
• Devotional literature in Kannada, the Vachanas (sayings) of the
various saints of the Krishna, Rama and Shiva cults, is well
known.
• Basavanna was a famous Kannada poet, a Shiva devotee and a
great social reformer. Allama Prabhu (Kannada) wrote great
poetry under the garb of religion.
• Chronologically, Marathi, the close successor of Kannada,
became the next venue for bhakti. Gyaneswar (1275 A.D.) is
the first and foremost bhakti poet in Marathi. In his teens (he
died at the age of 21) he became famous for his poetic
contribution to bhakti for Vithal (Vishnu). Eknath wrote his
short poetic narratives and devotional abhangas (a literary
form), and after him it was Tukarram (1608-1649 A.D.) whose
songs cast a spell all over Maharasthra.
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• And then it is Gujarati in the 12th century. Gujarati poets like Narsi Mehta and
Premananda occupy a prominent place in the galaxy of the Vaishnava poets.
Afterwards, the sequential order is as follows:
• Kashmiri, Bengali, Assamese, Manipuri, Oriya, Maithili, Braj, Avadhi (the last three
languages come under the umbrella language, Hindi) and other languages of India.
• Chandidas, a Bengali poet, is acclaimed as a great genius for the lucidity and sweetness
of his poems. Similarly, Vidyapati in Maithili created a new poetic language.
• Lal Ded, a Kashmiri Muslim poetess, gave a new dimension to mystical bhakti. Jayadeva,
a Sanskrit lyric poet of the 12th century, influenced a large number of devotional
Bengali poets like Govinda Das (16th century), Balaram Das and others.
• Sri Chaitanya (1486-1533), a great Bengali saint, helped Vaishnavism to turn into a
religious and literary movement, made it a living faith and became a source of never-
ending inspiration to a host of Bengali poets, including Jiva Goswami.
• Sankardev (1449-1568), an Assamese devotional poet, used plays (Ankiya-Nat) and
Kirtan (devotional songs) to propagate Vaishnavism and became a legend.
• Jagannath Das is a legendary devotional poet in Oriya who wrote Bhagavat (the story of
Krishna), which has spiritually united all the people of Orissa and created a living
consciousness.
• Kabir (Hindi) is the foremost among the poets of the sant tradition (faith in one
omnipresent god and not in many gods like Rama and Krishna). Kabir’s poetry touches
upon the various aspects of devotion, mysticism and social reforms.
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• Surdas, Tulsidas and Meera Bai (15th to 16th Century A.D.)
point to the great heights of Vaishnavite lyricism achieved
by Hindi.
• Tulsidas (1532 A.D.) was the greatest of the Rama-bhakti
poets who wrote his famous epic, the Ramacharit Manas
(the lake of the deeds of Rama).
• In fact, epics like the Ramayana and the Mahabharata
received a rebirth in the new languages.
• Kamban in Tamil,
• Krittibasa Ojha in Bengali,
• sarala Das in Oriya,
• Ezhuttacchan in Malayalam,
• Tulsidas in Hindi and
• Nannaya in Telugu.
• The poetry of the Sikh Gurus is collected in the Guru
Granth Sahib (the Revered Book
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• Women Poets of Bhakti
• Women writers like Ghosha, Lopamudra, Gargi, Maitreyi,
Apala, Romasha Brahmavadini, etc., right from the days of the
Vedas (6000 B.C. – 4000 B.C.), focused on the image of women
in mainstream Sanskrit literature.
• The songs of Buddhist nuns (6th century B.C.) like Mutta and
Ubbiri and Mettika in Pali express the torment of feelings for
the life left behind.
• The Alwar women poets (6th century A.D.), like Andal and
others, gave expression to their love for the divine.
• Lal Ded (1320-1384), the Muslim poetess from Kashmir Lalded
& Habba Khatun, represented the sant tradition of bhakti and
wrote Vakhs (maxims), which are peerless gems of spiritual
experience.
• Meera Bai, in Gujarati, Rajasthani and Hindi (she wrote in
three languages),
• Avvayyar, in Tamil, and Akkamahadevi in Kannada,
R'tist@Tourism, Pondicherry University 11
• The Literature of Nationalism, Reformism and Revivalism
• Rangalal in Bengali, Mirza Ghalib in Urdu and Bharatendu
Harishchandra in Hindi expressed themselves as the patriotic voice of
that era.
• Mirza Ghalib (1797-1869) wrote ghazals in Urdu
• Michael Madhusudan Dutt (1824-73) wrote the first modern epic in an
Indian language, and naturalised blank verse in Bengali.
• Subramania Bharati (1882-1921) was the great Tamil patriot-poet, who
revolutionized the poetic tradition in Tamil.
• Maithili Saran Gupta (Hindi, 1886-1964), Bhai Vir Singh (Punjabi, 1872-
1957), and others, with the express purpose of fulfilling the needs of
the patriotic reader.
• The first Tamil novel, Pratap Mudaliyar Charitram (1879) by Samuel V.
Pillai,
• the first Telugu novel, Sri Ranga Raja Charitra (1872) by Krishnamma
Chetty,
• and the first Malayalam novel, Indu Lekha (1889) by Chandu Menon
• Bengali novel, Phulmani O Karunar Bibaran (1852), by an
Englishwoman, H. Catherine Mullens, or the Hindi novel, Pariksha Guru
(1882) by Lala Sriniwas Das,
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Role of Tourism
• As an instrument for employment generation,
poverty alleviation and sustainable human
development
• Promotes national integration and international
understanding and gives support to local
handicrafts and cultural activities
• Foreign exchange earnings
• Domestic tourism plays a vital role in achieving
the national objectives of promoting social and
cultural cohesion and national integration
• Contribution to generation of employment is very
high
R'tist@Tourism, Pondicherry University 13
Different disciplines to Tourism
sociological approach
• provided much of the foundation
for leisure research
• three major thrusts
– social surveys(quantitative
approach, based on using statistics
and mathematical models of human
behavior to make predictions about
human behavior. This is sometimes
called the "surveys and modeling
approach)
– the way people negotiate their
leisure participation in light of their
relationships of different types -
from personal and social
relationships to their relationships
with their community and networks
at work
– critical approach (neo-Marxist
approach – act freely, feminist
perspective - women response to
leisure, postmodernism- role of
electronic communications
geographic approach,
• have been especially interested
in the way spaces and landscapes
affect people's behavior and their
perception of those spaces and
landscapes, especially in making
choices about their travel
behavior.
• Geographers also look at the way
people use different kinds of
leisure facilities, such as national
parks, gardens, playgrounds, and
sports facilities.
14R'tist@Tourism, Pondicherry University
Economic approach
• looks at the economic valuation of
different kinds of recreational and
leisure facilities, such as outdoor
recreation areas and arts facilities.
• One way researchers using the
economic approach have measured
results is by doing a cost-benefits
analysis to examine the costs and
benefits of particular facilities and
programs to the public.
• Then, too, these researchers have
examined the way pricing different
leisure activities has affected
demand, and the researchers have
done demand forecasting studies in
tourism to examine how much
consumers are likely to spend on
leisure activities in a particular
location.
Psychology approach
• looks at the satisfactions people
obtain from their leisure, their
motivations leading them to
participate in a particular form of
leisure, how their relationships with
others influences their
participation, and how their
perceptions affect their
involvement in leisure activities.
• In particular, these researchers do
research in four main areas:
motivation and needs, satisfactions,
the leisure state of mind, and the
way personal characteristics, such
as gender, age, culture, and
personality affect leisure
participation.
• They typically use self-completion
questionnaires to survey subjects,
such as tourists and students
15R'tist@Tourism, Pondicherry University
Historical approach
• looks at historical trends
in leisure and tourism,
particularly in the U.S.,
Canada, and Europe.
Anthropological approach
• has primarily looked at
the effect of tourism on
indigenous cultures.
Political science approach
• involves examining the
politics of making
decisions about leisure
activities in a particular
locale.
• This approach has also
considered the way
tourism affects political
behavior.
R'tist@Tourism, Pondicherry University 16
Tourism demand
• Tourism demand is the ‘total
number of persons who travel
or wish to travel, to use tourist
facilities and services at places
away from their places of work
and residence.’
• The demand for engaging in
tourism depends on different
factors from his/her personal
side or from the supply side.
The person may be motivated
to travel, but the ability to do so
will depend on various factors.
Such factors can be called as
determinants of demand for
tourism and they are present in
the living environment of the
person and also present in the
destination environment.
R'tist@Tourism, Pondicherry University 17
Cooper classification of demand
Life cycle determinants
Domestic Age
 Adolescence/young
adult
 Marriage
 Retirement
Attitude
 Perception
 Images
 Motivators
Wanderlust
Sun lust
Status/prestige and
people
• Life style determinants
 Income
Gross income
Disposable income
Discretionary income
 Employment
 Paid-holiday
entitlement
 Other factors
Education
Technology
Mobility
R'tist@Tourism, Pondicherry University 18
Other determinants of
tourism demand and travel
propensity
Level of urbanization
Economic development
Political Factors
Technological factors
The importance of
measurement of demand.
To assess the contribution of
tourism to the local
economy
To assist area development
policies & planning
For marketing and Promotion
For understanding the trends
• MEASURING DEMAND
FOR TOURISM
– The visitor arrival figures,
– Visitor days/nights and
– The amounts spent.
• Tourism is an
unobtainable luxury for
majority - 5 major
reasons
– Expense of travel
– Lack of time
– Physical limitations
– Family circumstances
– Lack of interest
R'tist@Tourism, Pondicherry University 19
Economic determinants influencing Tourism
• Per capita income
• Economical status
• Social – cultural factors
• Levels of infrastructure
• Human Capital
• Development of Technology
• Commodity Prices
• Political Instability
R'tist@Tourism, Pondicherry University 20
Importance of Tourism in Mountain areas
• Tourism revenues have become a
primary source of income for many
mountain communities
• Lack of other sources like agriculture,
Industries etc
• 50 million people visit mountains each
year
• many forms of recreation available in
mountainous terrain
• The clean, cool air and awe-inspiring
scenery of mountain areas, combined
with the unique customs, arts, crafts
and culinary traditions of the
communities that live there, make trips
to the mountains attractive holiday
options
• Sport-based tourism in particular has
boomed in mountain regions
• tourism boom has undoubtedly
brought benefits to many of the world’s
mountain regions
• economically disadvantaged, can aspire
to greatly improved living standards
• Mountain tourism has given young men
and women the option of building a
future in their home community,
instead of becoming part of the rural
exodus to cities.
• The influx of visitors has also created a
market for products made by local
crafts workers, as well as for produce
from the land.
• will help communities gain a niche in an
increasingly competitive market
• Ecotourism can help reduce poverty
and hunger, a key issue in mountain
areas where a high proportion of the
world’s poor and food-insecure live. It
also has considerable potential for
strengthening communities and for
protecting mountain ecosystems
R'tist@Tourism, Pondicherry University 21
Development of Tourism in Himalayas
• The Himalaya has for centuries caught
the imagination of travelers
• known for its breathtaking natural
beauty and is in habited by 210 million
people with a uniquely rich cultural
diversity
• it is also one of the poorest regions in
the world.
• tourism is one of the more promising
strategies to address these serious
poverty concerns, creating innovative
livelihood options
• Poverty is even a more pronounced
problem in mountain areas, because of
particular mountain ‘specifities’ such as
poor accessibility, fragility, marginality
and a relative sparse population
• population in the Himalaya lives in
poverty (between 47% and 83%), with
between 17% and 36% living in absolute
poverty
• In South Asia alone, more than 75% of
mountain women fall below the poverty
line
• giving birth to for instance the popular
Indian tourism state of Uttarakhand and
its tourism
• Himalaya region are facing frequent
natural hazards, degradation of
resources, malnutrition, or food
insecurity
• First of all, tourism demand is growing
explosively.
• Secondly, tourism, if developed right –
that is to say: with a responsible, pro-
poor and equitable approach, has an
obvious poverty reduction
• yield high levels of employment and
income
• relatively powerful consumers to
Southern countries
• tourism industry has a higher multiplier
and positive spillover effect than other
economic sectors
R'tist@Tourism, Pondicherry University 22
Branding of Hotels
• Brand named hotels fare better
than independently operated
properties in economic
downturns
• during both economic recessions
brand named hotels are more
profitable than independent
hotels under all economic
conditions
• a hotel's average occupancy
percentage, the average price
paid for a room, revenue per
available room and net
operating income -- that
measure the financial
performance of hotel is more in
Branded hotel
• There is always 5-7% difference
between the branded hotels and
independent hotels
• Net operating income of branded
hotels is always is very high
• one area where independent
hotels outperform branded
hotels is in the revenue per
available room category
• large marketing campaigns, the
global distribution systems of
hotel chains offer centralized
reservation systems, guest loyalty
programs and access through
online travel agencies, such as
Expedia.com and Travelocity.com
• dependable service and
experience
• "In bad economic times, people
return to the security of brands."
R'tist@Tourism, Pondicherry University 23
MNCs in Tourism and scenario
• wide network of branches
and subsidiaries spread
over a number of countries
• their worldwide activities
are centrally controlled by
the parent companies
• may enter into joint
venture with a company in
another country
• cover not only the
advanced countries but
also the LDCs
• great impact on the
development process of
the Underdeveloped
countries
The positive role
• 1. Filling Savings Gap
• 2. Filling Trade Gap
• 3. Filling Revenue Gap
• 4. Filling
Management/Technological
Gap
• 5.Other Beneficial Roles
– domestic labour – high wages
– consumers benefits –low
prices
– induce more domestic
investment
– expenditures on research and
development(R&D)
R'tist@Tourism, Pondicherry University 24
The negative role
• lower domestic savings and
investment rates by stifling
competition
• often fail to reinvest much of
their profits
• long-run impact may reduce
foreign exchange earnings on
both current and capital
accounts
• contribution to tax is less
because of liberal tax
concessions, excessive
investment allowances,
subsidies and tariff protection
• management, entrepreneurial
skills, technology, and overseas
contacts provided by the MNCs
may have little impact on
developing local skills and
resources
• tend to promote the interests of
some few modern-sector
workers only
• Production is done with capital-
intensive technique which is not
useful for labour surplus
economies. This would
aggravate the unemployment
problem in the host country
• they do not engage in R & D
activities in underdeveloped
countries
• often use their economic power
to influence government policies
in directions unfavorable to
development
• damage the host countries by
suppressing domestic
entrepreneurship
• inhibit the emergence of small-
scale enterprises.
R'tist@Tourism, Pondicherry University 25
Role of private in Domestic air transportation
• Of a total number of 454 airports
and airstrips in India, 16 are
designated as international airports.
• The Airports Authority of India (AAI)
owns and operates 97 airports. A
recent report by Centre for Asia
Pacific Aviation (CAPA), Over the
next 12 years, India's Civil Aviation
Ministry aims at 500 operational
airports.
• The Government aims to attract
private investment in aviation
infrastructure.
• India has been witnessing a very
strong phase of development in the
past few months.
• Many domestic as well as
international players are showing
interest in the growth and
development of the aviation sector
with immense focus on the
development of the airports.
• Indian private airlines Jet, Sahara,
Kingfisher, Deccan, Spicejet -
account for around 60% of the
domestic passenger traffic.
• Some have now started
international flights. For the next
years to come India is poised with
strong focus on the development of
its airport to meet the international
standards.
• The government is planning
modernization of the airports to
establish a standard. The newly
developed airports will help
releasing pressure on the existing
airport in the country.
• policy of open skies paved way for
private airlines that started to fly
internationally
• High demand for investments in
aviation infrastructure
R'tist@Tourism, Pondicherry University 26
Role of National Tourism organizations
• Ministry of Tourism
• Indian Institute of Tourism and
Travel Management
• National Council for Hotel
Management and Catering
Technology
• India Tourism Development
Corporation Limited
• Indian Institute of Skiing and
Mountaineering
• National Institute of Water
Sports
• formulation and implementation
of policies and programmes for
the development of tourism
• for attracting foreign tourists to
India by way of developing
tourism infrastructure, publicity
and promotion, dissemination of
information, co-ordination and
supervision of activities of
various segments of industry
such as hotels, travel agencies,
tour operators, etc
• 20 field offices of the Ministry of
Tourism in India and 13 in other
countries to undertake both
developmental and promotional
activities
R'tist@Tourism, Pondicherry University 27
• overseas offices are in constant
contact with tourists, travel
intermediaries and media to
promote tourism in India
• field offices in India provide
facilitation services to tourists and
co-ordinate with the State
Governments on tourism
infrastructural development
• The main objectives of the overseas
tourist offices are to position India in
the tourism generating markets as a
preferred tourism destination, to
promote various Indian tourism
products vis-a-vis competition faced
from various destinations and to
increase India's share of the global
tourism market
• These objectives are met through an
integrated marketing strategy and
synergised promotional activities
undertaken in association with the
Travel Trade and State
• Ashok International Trade Division
of ITDC offers world class duty free
shopping facilities to international
travellers at its 38 outlets, earning
crucial foreign exchange for the
country and showcasing Indian
products to the world
• The Ashok Travels and Tours (ATT)
• The Ashok Reservation and
Marketing Services (ARMS)
• The Ashok Institute of Hospitality &
Tourism Management (AIH&TM)
R'tist@Tourism, Pondicherry University 28
Guidelines of ITDC
Travel Agency
• encourage quality standard and service
• recognition granted by the Ministry of Tourism
(MOT)
• renewal / extension, thereafter, shall be granted
for five years after Inspection conducted by a
Committee comprising the concerned RD and a
member of TAAI
• documents scrutiny in all respects would be
acknowledged by the Travel Trade Division (TT
Division) in the MOT in respect of first approval
• minimum Paid up Capital or (Capital employed)
of Rs.3.00 lakh duly supported by the Audited
Balance Sheet / Certificate of Statutory Auditor
of the firm
• approved by International Air Transport
Association (IATA) or should be General Sales
Agent (GSA) / Passenger Sales Agent (PSA) of an
IATA
• been in operation for a minimum period of one
year before the date of application.
• minimum office space should be at least 150 sq.
ft for rest of India and 100 sq. ft for hilly areas
which are above 1000 meters from sea level
• TA should be under the charge of the Owner or a
full time member
• minimum of four qualified staff out of which
at least one should have Diploma / Degree in
Tourism & Travel Management from a
recognized University
• North – Eastern region, remote and rural areas,
there should be a minimum of two staff out of
which one should be a qualified employee
• TA should be an income-tax assessee
• monuments protected under the Ancient
Monuments and Archaeological Sites &
Remains Act, 1958
• For outsourcing approving is needed
• pay a non-refundable fee of Rs.3, 000/- while
applying for the recognition and renewal of
Head Office as well as each Branch Office
• Code of Conduct for “Safe & Honourable
Tourism”
• recognition / renewal would be granted to the
Head Office of the TA
• mandatory for an approved TA to prominently
display the Certificate of approval of
recognition / renewal or extension given by
MOT
• inbound tour operations only during the
preceding financial year or calendar year
should be a minimum of Rs. 25.00 lakh for rest
of India and Rs. 5.00 lakh for the North –
Eastern region
R'tist@Tourism, Pondicherry University 29
Incredible India BrandBACKGROUND
• Nation branding is an important and vital concept in
today’s era of global village.
• Countries compete with each other to attract the
attention, respect and trust of tourists, investors, donors,
business delegates, media, and the governments of other
nations.
• Prior to 2002, the promotion of India as a brand used to be
managed in a fragmented manner by various forums and
delegates at Indian tourist offices located globally.
• The campaigns lacked consistency, and required a single,
unified strategy to promote India as a brand.
• Against this backdrop, the Tourism Department of India
engaged different agencies to create an international
campaign.
• For the print campaign Ogilvy & Mather (O&M); for
television commercials and for handling the media account
Enterprise Nexus; for creating an Internet presence WPP
Group’s Maximize India; and for Web site creation Grey
Interactive, were roped in.
• The Incredible India campaign was launched with a lot of
fanfare in September 2002 with the intention of promoting
Indian tourism globally.
• The Experience India Society (an association of hoteliers,
tour operators and officials of Ministry of Tourism) and the
Government of India jointly funded the first phase of the
campaign spanning an initial three months.
• Global attention was captured by telecasting the
campaign over CNN, the BBC and other popular television
channels across the world.
• The focus of the campaign was on showcasing
characteristic Indian features such as Ayurveda, yoga,
wildlife and the Himalayas, through print and web media.
BRAND MISSION
To project India as a unique opportunity for physical
invigoration, mental rejuvenation, cultural enrichment and
spiritual elevation, along with other developments that
make India a modern state with a state-of-the-art
infrastructure.
BRAND—INCREDIBLE INDIA!
The three distinctive aspects of the campaign were:
– Showcasing India as an incredible mix of diversity, culture,
beautiful people and great destinations.
– Communicating the spiritual flavour that India offers, and that
no other country can.
– Educating the rest of the world about the history of India,
where one of the great civilizations originated.
BRAND COMMUNICATION
• Television commercials as well as print advertisements
directed every prospective tourist to the Web site
www.incredibleindia.org. The final decision taken by
tourists is not an impulsive one. They generally take time,
weighing different options, and then choose a destination.
Hence, the site had to be an attractive one and moreover,
a functional Web site, where tourists could plan their trips,
book tickets and hotels, and check out the different
available programmes.
• The Web site which had catered to Indian tourism earlier,
www.tourismofindia.com, was attractive at first glance, but
with hastily collected information that, by no stretch of
imagination, could be considered concise. It had no media
room, a video segment that did not work
R'tist@Tourism, Pondicherry University 30
Experiencing the brand to experience India
• The brand was projected in an aesthetic and
pleasing manner so that every visitor to the Web
site would want to experience the thrill and magic
of visiting India.
• Beautiful images of various parts of the country,
people engaged in different activities, colourful
local festivals, were projected to arouse in visitors
a deep desire to have a hands-on experience of
India.
INCEPTION OF THE CAMPAIGN
• Travel and tourism is the most online researched
product. Hence, the Ministry of Tourism conducted
a thorough review before creating and launching
the Incredible India campaign. The research
focused on identifying the information needs of
the traveller—the various online tools used to
obtain information; the times of the year when
travellers come to India from different parts of the
world; and the duration of the time spent in India.
• The brand strategy was devised in order to
maximize the results of the campaign. The online
path was chosen for this brand. Hence, leading
travel portals, travel sections in newspapers and
magazines, online and offline travel agents, and
leading search engines were identified. Following
this research, the brand ‘Incredible India’ was
launched in March 2002.
• Journey of the brand by different packages on the
website
• Online 360’ approach and adding features like plan
your trip
• Other Innovations
– Image gallery
– Destination of the month
– Innovative dynamic HTML (DHTML) creatives
– Association with cricket (cricket-related sites like
www.cricinfo.com were also used for advertising.
• ISSUES
– Every country needs a ‘personality’ with which it
can be associated, a ‘branding’ that can help it
compete successfully for international business.
So we have the crisis management strategy of
‘Singapore Roars’, ‘Malaysia Truly Asia’, ‘100%
Pure New Zealand’, ‘Amazing Thailand’, and our
very own ‘God’s Own Country’ and ‘Incredible
India’.
– A branding programme should address many
more issues that go beyond a good logo and a
great campaign with haunting music.
– It is the culmination of everything you do that
will impress in the mind of your customer an
image of who you are and what it is that sets you
apart.
– Branding does not stop at a creative campaign
that can go on forever, particularly with cash-
strapped tourism budgets like ours.
– Branding has to deliver what it sets out to do—
get more revenues through visitors from the
segment that it was aimed at, consistently over a
sustained period.
– Thus, as a tourism brand, should India be
arrogant enough to assume it is ‘incredible’
R'tist@Tourism, Pondicherry University 31
Effective marketing of Events
ultimate event promotion
strategy is to find “a
starving crowd.”
– 1. Create Your Marketing
Plan & Follow It
• Mail
• Newsletter
• Telephone
• E-mail
• Live announcements
• Companywide voicemail
• ƒVerbal meeting
announcement
• Fax
– 2. Secure an Accurate
Prospect List
– 3. Create a Winning
Marketing Piece
• remember to truly follow
these three key marketing
elements,
– your event will be“destined
for greatness.”
– Remember…stay organized,
– maximize your contacts,
create a winning marketing
piece
– and follow your plan!
R'tist@Tourism, Pondicherry University 32
IUOTO (International Union of Official Travel Organisation)
• In 1925, the International Corporation in tourism development had its beginning. The conference took
place in London in Oct, 1946 and in 1947. IUOTO was founded. This organisation represented over 100
National tourist offices of various countries as full members and 88 National & International members
as associates. IUOTO was only organisation which grouped together the Governmental/private tourist
organizations all over the world.
Organizational Structure
• General Assembly, Executive Committee, Regional Commission, Technical Committee for Program &
Coordination, Africa Sub Committee for facilitation, America Sub Committee of Finance, South Asia
Europe
Middle East
Pacific and East Asia
Secretariat General
The general Committee: - These are consists of full and associate members. It met once a year. It
elected President and Vice-President of the IUOTO.
Executive Committee: - The Executive committee consists of 18 full members representing various
geographical areas.
Technical Committees: - It had following committees:
1. Committee on elimination of travel barriers.
2. Research committee to study international travel statistics.
3. Committee on travel department offered to members.
4. Transport committee in the field of rail, road, and sea and air transportation.
Secretariat General: - It was located in Geneva. It maintains contact with other continental
organisation produces various IUOTO publications and functioning of Tourism Development
Committees.
R'tist@Tourism, Pondicherry University 33
Tourism Finance corporation of India
• The Government of India had,
pursuant to the recommendations
of the National Committee on
Tourism viz Yunus Committee set
up under the aegis of Planning
Commission, decided in 1988, to
promote a separate All-India
Financial Institution for providing
financial assistance to tourism-
related activities/projects. In
accordance with the above
decision, the IFCI Ltd. along with
other All-India
Financial/Investment Institutions
and Nationalised Banks promoted
a Public Limited Company under
the name of "Tourism Finance
Corporation of India Ltd. (TFCI)" to
function as a specialised All-India
Development Financial Institution
to cater to the financial needs of
tourism industry.
TFCI was incorporated as a Public
Limited Company under the
Companies Act, 1956 on 27th
January 1989 and became
operational with effect from 1st
February 1989 on receipt of
Certificate of the Commencement
of Business from the Registrar of
Companies. TFCI has been notified
as a Public Financial Institution
under section 4A of the Companies
Act, 1956, vide Notification No S.O
7(E) dated the 3rd January 1990
issued by the Ministry of Industry,
Department of Company Affairs.
TFCI's Registered office is situated
at 13th Floor, IFCI Tower, 61, Nehru
Place, New Delhi - 110 019.
R'tist@Tourism, Pondicherry University 34
• Objective
TFCI provides financial assistance to enterprises for setting up and/or development of tourism-
related projects, facilities and services, such as:
• Hotels, Restaurants, Holiday Resorts, Amusement Parks, Multiplexes and Entertainment Centers,
Education and Sports, Safari Parks, Rope-ways, Cultural Centers, Convention Halls, Transport, Travel
and Tour Operating Agencies, Air Service, Tourism Emporia, Sports Facilities etc.
• Forms of Financial Assistance
Rupee Loan , Underwriting of public issues of shares/debentures and direct subscription to such
securities, Guarantee of deferred payments and credit raised abroad., Equipment Finance,
Equipment Leasing, Assistance under Suppliers' Credit. Working-Capital Financing, Takeover
Financing, Advances Against Credit-Card Receivables
• Eligibility for AssistanceTFCI provides financial assistance to projects with capital cost of Rs. 3 crore
and above. In respect of projects costing between Rs. 1 crore and Rs. 3 crore, TFCI will consider
financial assistance to the extent of unavoidable gap, if any, remaining after taking into account
assistance from State Level Institutions/Banks. Unique projects, which are important from the
tourism point of view and for which assistance from State Level institutions/ Banks is not available,
may be considered on exceptional basis even though their capital cost is below Rs. 1 crore.
Financial assistance is considered on similar lines for heritage and restaurant projects. Projects
with high capital cost may be financed along with other All-India Financial/Investment Institutions.
TFCI considers assistance even if the total cost is less than Rs. 3 crore for existing concerns with
satisfactory performance for renovation/upgradation etc.
track record of atleast 3 years and assisted concerns of TFCI with satisfactory credit record. The
working capital limit would be calculated based on the turnover method as may be considered
appropriate.
R'tist@Tourism, Pondicherry University 35
Promoters' Contribution
• The minimum promoters' contribution for the projects is 30%. Relaxation may, however, be allowed in
respect of large projects involving capital cost exceeding Rs. 50 crore.
Debt Equity Ratio
• TFCI extends term-loan assistance based on debt-equity ratio not exceeding 1.5:1. However, in case of
hotels in seasonal locations/ multiplexes/ entertainment centers, amusement parks and other tourism-
related projects, the debt-equity ratio would be stipulated in the range of 1:1 to 1.25:1.
Rate of Interest
• Interest on loan is flexible and linked to the PLR of TFCI which is presently 12.5% p.a. (since 1st August
2008). TFCI, while considering loans to the borrowers, evaluates each concern individually on various
parameters such as Industry/ Business Risk, Environmental Risk, Project Risk, Management Risk, Security
available, Income value to TFCI, etc. and accords rating ranging from AAA to B category. Loan is priced
according to the prevalent PLR and the rating so achieved by the individual client within a spread ranging
from PLR to PLR+1.5% per annum. High Risk Projects are charged interest at PLR+3% per annum. Interest
is levied on monthly rests. In case of consortium/ multiple funding, if higher rate is charged by any other
institution than the same rate is applicable to TFCI loan also. Besides, TFCI also charges appraisal-cum-
up front fee @ 1% of the loan amount sanctioned as one time charge.
Security
• First charge on movable and immovable fixed assets. Personal Guarantees of the Promoters and
Corporate guarantee of the group concern, if necessary. Pledge of promoters' share-holding.
Repayment Schedule
• This would depend on the period required for completion of the project and stabilisation of operations
as also the projected cash-flows available for debt-servicing. The general norm of repayment is 8 years
allowing moratorium of 2 years after full commercial operations. In case of multiplexes/ entertainment
centers the cash-flows in the initial years are satisfactory; as such, the repayment of the loans to this
sector could be made in 6-7 years allowing moratorium of 1-1½ years after full commercial operations.
Norms for Takeover Financing
• TFCI may consider financing well-established, assisted concerns having over 3 years' satisfactory track
record for takeover of tourism-related project/company.
Norms for Working-Capital Financing
• The Working Capital assistance would be provided to concerns in the tourism sector with proven
R'tist@Tourism, Pondicherry University 36
Hotel meal plan
• The American Plan (also listed as
“AP”) means that the quoted rate
includes three meals a day, i.e.
breakfast, lunch, and dinner. The
meals are provided by the hotel
kitchen. Mostly, hotels in a remote
location where there are not many
restaurants — or none at all —
need to stay at a hotel that offers
an American plan.
• The Modified American Plan (also
listed as “MAP”) means that the
quoted rate includes two meals a
day, including breakfast and either
lunch or dinner. Travelers choosing
a hotel in a remote location where
there are not many restaurants —
or none at all — need to stay at a
hotel that offers at least a Modified
American plan.
• The Continental Plan (also listed as
“CP”), means that the quoted rate
includes a continental breakfast,
which is consists of coffee or tea,
juice, and bread. Travelers can have
different options of bread like loaf,
croissants, scones, and muffins. The
breakfast does not include cooked
foods, such as pancakes or eggs.
Breakfast is self-serve and a waiter
will be available to pour and refill
beverages.
• The European Plan (also listed as
“EP”), means that the quoted rate
does not include any meals and is
strictly for lodging and. The property
owner will charge for the food
separately. The advantage is that
travelers is free to try a variety of
restaurant experiences, and can
often save money by eating at
establishments that charge less.
R'tist@Tourism, Pondicherry University 37
The Importance Of Hotels And Accommodation In Promoting Tourism
• In the modern times, the way people spend their vacations has undergone a great change. People like
to spend good times with family and friend while at the same time exploring various tourist places
across the globe.
• As a result the tourism industry across the globe has seen an unprecedented growth which in turn has
also resulted in tremendous growth in the hotel and accommodation facilities.
• Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist
destination. If a person, who is quite far away from home, gets to enjoy the same facilities and comforts
as he enjoys at his home, then he is bound to become attached to the place.
• On the other hand if the tourist ends up at a place where the hotels and accommodation facilities are
not satisfactory, it is quite likely that he might never return to that place.
Perhaps that is why, hotels and accommodation facilities being made available at different tourists
spots, have shifted focus on providing maximum comfort to tourists at reasonable rates.
• It is also vital to provide comfortable accommodation to people from diverse economical backgrounds.
While five star hotels can cater to the needs of affluent visitors, small and medium range hotels and
lodging houses are available for use by a middle class traveler.
•
Blog reviews are also vital that information about all the hotels and accommodation facilities available
in a particular tourism spot is available to people quite easily.
• For this there can be no better option than internet, as most tourist gain information about the hotels
and accommodation facilities through this medium only.
• The other ways are by making booklets containing information about the hotels and accommodation
facilities available at train and bus stations.
• The information provided to the tourists should be detailed and correct. It should contain the
information related to room rentals, types of rooms, catering services, check out times, pick and drop
facilities etc.
• Additional information about the significant tourist spots in the area can also be provided both on the
net as well as the booklets, to promote not only the hotel but the tourist spot as well.
R'tist@Tourism, Pondicherry University 38
INDIA LAND ENTRY POSTS
from Nepal (from North part/
North Border)
– The border crossings are
(India/Nepal side)
Sunauli/Bhairawa from Varanasi,
Raxaul/Birganj from Kolkata,
Kakarbhitta from Darjeeling, and
Mahendrenagar-Banbassa from
Delhi.
– Now direct deluxe bus services is
available from Pokhara Nepal.
from Bhutan
– The Royal Bhutanese Government
runs a service to/from
Phuentsholing.
from Pakistan
– From Pakistan the only land
crossing is from Lahore to
Amritsar via the Attari/Wagah
border crossing.
from Bangladesh
– The most common way is the regular
air-conditioned and comfortable bus
services from Dhaka to Kolkata via
Haridaspur (India)/Benapole
(Bangladesh) border post.
from Burma(Myanmar) tamu
– Another daily bus service by
'Shyamoli' and others under the BRTC
label from Dhaka connects Siliguri,
but the buses in this route do not
cross the Changrabanda/Burimari or
Burungamari border post.
– Other entry points from Bangladesh
are Hili, Chilahati/Haldibari,
Banglaband border posts for entry to
West Bengal; Tamabil border post for
a route to Shillong in Meghalaya, and
some others with lesser known
routes to north-eastern Indian
regions.
R'tist@Tourism, Pondicherry University 39
• Time variation
between two
Longitudes
– 360/24 hours =
15 degrees
– 60
min/15degrees
= 4minutes
• ACCULTURATION
– Acculturation is a process in which members of one
cultural group adopt the beliefs and behaviors of another
group.
• Intercultural competence
– Intercultural competence is the ability of
successful communication with people of other cultures.
• Cultural assimilation
– is a socio-political response to demographic multi-
ethnicity that supports or promotes the assimilation
of ethnic minorities into the dominant culture.
• Creolization
– is a concept that refers to the process in which new African
American cultures emerge in the New World
• Colonization (or colonisation)
– occurs whenever any one or more species populate an
area.
• Enculturation
– is the process by which a person learns the requirements
of the culture by which he or she is surrounded, and
acquires values and behaviours that are appropriate or
necessary in that culture.
R'tist@Tourism, Pondicherry University 40
• Xenophobia is defined as
"an unreasonable fear of
foreigners or strangers or of
that which is foreign or
strange".
• Xenophily or xenophilia m
eans an affection for
unknown objects
or peoples.
• Nativism(politics) or politic
al nativism, a term used by
scholars to refer to
ethnocentric beliefs
relating to immigration and
nationalism; antiforeignism
• Ethnocentrism is making
value judgments about
another culture from
perspectives of one's own
cultural system.
• Xenocentrism is the
preference for the
products, styles, or ideas of
someone else's culture
rather than of one's own
R'tist@Tourism, Pondicherry University 41
Scientific Management
• Scientific management, also called Taylorism,
• was a theory of management that analyzed and synthesized workflows.
• Its main objective was improving economic efficiency, especially labor
productivity.
• It was one of the earliest attempts to apply science to
the engineering of processes and to management.
• Its development began with Frederick Winslow Taylor in the 1880s and 1890s
within the manufacturing industries.
• Its peak of influence came in the 1910s; by the 1920s, it was still influential
but had begun an era of competition and syncretism with opposing
or complementary ideas.
• Although scientific management as a distinct theory or school of thought was
obsolete by the 1930s, most of its themes are still important parts ofindustrial
engineering and management today.
• These include analysis; synthesis; logic; rationality; empiricism; work ethic;
efficiency and elimination of waste; standardization of best practices; disdain
for tradition preserved merely for its own sake or merely to protect the social
status of particular workers with particular skill sets; the transformation
of craft production into mass production; and knowledge transfer between
workers and from workers into tools, processes, and documentation.
R'tist@Tourism, Pondicherry University 42
Profitability index (PI),
• also known as profit investment ratio (PIR)
and value investment ratio (VIR), is the ratio of
payoff to investment of a proposed project.
• It is a useful tool for ranking projects because
it allows you to quantify the amount of value
created per unit of investment.
• The ratio is calculated as follows:
R'tist@Tourism, Pondicherry University 43
• Dvaita
• also known as Bheda-vāda, Tattva-
vāda and Bimba-pratibimba-vāda) is a
school of Vedanta founded byShri
Madhvacharya.
• Dvaita stresses a strict distinction
between God--the Supreme-
Soul (paramaatma ) and the individual
souls of beings, jiivatma According to
Madhvacharya, the individual souls of
beings are not 'created' by God but do,
nonetheless, depend on Him for their
existence.
• Madhvācārya (1238–1317) was the chief
proponent of Tattvavāda "Philosophy of
Reality", popularly known as
the Dvaita school of Hindu philosophy.
• It is one of the three most
influential Vedānta philosophies.
• Madhvācārya was one of the important
philosophers during the Bhakti
movement.
• He was a pioneer in many ways, going
against standard conventions and norms.
According to tradition, Madhvācārya is
believed to be the third incarnation
of Vāyu (Mukhyaprāṇa),
after Hanumān and Bhīma
• Advaita Vedanta
• is considered to be the most influential
and most dominant sub-school of
the Vedānta school of Hindu philosophy
• Other major sub-schools
of Vedānta are Dvaita and Viśishṭādvait
a;
• while the minor ones include
Suddhadvaita, Dvaitadvaita and Achinty
a Bhedabheda
• . Advaita (literally, non-duality) is a
system of thought where "Advaita"
refers to the identity of the Self (Atman)
and the Whole (Brahman)
• The key source texts for all schools of
Vedānta are the Prasthanatrayi—the
canonical texts consisting of
the Upanishads, theBhagavad Gita and
the Brahma Sutras.
• The first person to explicitly consolidate
the principles of Advaita Vedanta
was Adi Shankara, while the first
historical proponent was Gaudapada,
the guru of Shankara's guru Govinda
Bhagavatpada.
• 788 CE - 820 CE, palady, kerala
R'tist@Tourism, Pondicherry University 44
Nimbarka
• for propagating the VaishnavaTheology
of Dvaitadvaita, duality in unity.
• According to scholars headed by Prof. Roma
Bose, he lived in the 13th Century, on the
assumption that Śrī Nimbārkācārya was the
author of the work Madhvamukhamardana.
• According to Nimbārka
Sampradāya however, Śrī Nimbārkācārya
appeared over 5000 years ago, in the year
3096 BCE at the time when the grandson
of Arjuna was on the throne.
• He hailed from the present-day Andhra
Pradesh,
Ramanuja
• traditionally 1017–1137, also known as
Ramanujacharya, was
a theologian, philosopher and scriptural
exegete. He is seen by Śrīvaiṣṇavas as the
third and most important teacher (ācārya)
of their tradition (after Nathamuni and
Yamunacharya), and by Hindus in general as
the leading expounder of Viśiṣṭādvaita, one
of the classical interpretations of the
dominant Vedanta school of Hindu
philosophy
Shuddadvaita
• is the "purely non-dual"
philosophy propounded
by Vallabhacharya(1479-1531 CE),
the founding philosopher and
guru of the Vallabhā
sampradāya ("tradition of
Vallabh") or Puśtimārg ("The path
of grace"),
a Hindu Vaishnava tradition
focused on the worship
of Krishna.
• Vallabhacharya's pure form
(nondualist) philosophy is
different from Advaita.
• The Shrinathji temple
at Nathdwara, and compositions
of eight poets (aṣṭachap),
including Surdas, are central to
the worship by the followers of
the sect.
R'tist@Tourism, Pondicherry University 45
South Indian Dynasties
• There were several significant rulers and dynasties in
southern Indian history. Dynasties such as
– Cheras,
– Cholas,
– Pallavas,
– Pandyas,
– the Satavahanas of Amaravati,
– Kadambas of Banavasi,
– Western Ganga Dynasty,
– Chalukya dynasty of Badami,
– Western Chalukyas,
– Eastern Chalukya,
– Hoysalas,
– Kakatiya dynasty, and
– Rashtrakutas of Manyaketha have ruled over South India.
R'tist@Tourism, Pondicherry University 46
Voluntary Initiatives for Sustainability in Tourism
• Mission Statement
“To promote and support sustainable tourism development through the representation, promotion and
mutual co-operation of international, national and regional certification schemes and other voluntary
initiatives for sustainable tourism at an international level.”
VISIT stands for “Voluntary Initiative for Sustainability in Tourism”, and was created within the frame of an
EU funded LIFE project in tourism eco-labelling. The name outlines the concept of the organisation: a
positive collaboration between distinct initiatives working towards achieving sustainability in tourism.
The Association was established in 2004 at REISEPAVILLON, Europe’s leading Green and Ecotourism Fair.
This was the culmination of ongoing liaison and co-operation between a dozen leading tourism eco-labels
from 2001 onwards. Seven of these labels (based in the Netherlands, Italy, Denmark, Latvia, United
Kingdom, Switzerland and Luxembourg) founded the organisation together they represent over 2,000
participating tourism enterprises.
Other organisations involved with and interested in sustainable tourism may join the organisation as
associate members, these include ecolabels working towards full membership such as Ecocamping and
professional bodies involved in research and development in sustainable tourism such as Ecotrans. For
further information on joining VISIT as a Full member ecolabel or as an Associate please contact the VISIT
secretary at the address below or download the relevant forms on other pages on this site.
The alliance between the labels within VISIT is based on mutual understanding and recognition and the
agreement to adopt a common standard. This standard sets the framework by which credible tourism eco-
labels should operate in Europe. This ensures the consumer has a reliable and responsible tourism choice
and an indication that there are efforts to improve the destination towards more sustainability.
VISIT is the first association of its type anywhere in Europe and its primary goal is to ensure that eco-
labelling in tourism is successful, practical and responsible.
R'tist@Tourism, Pondicherry University 47
Volunteer travel
• Volunteer travel, volunteer
vacations, voluntourism, or vacanteerism
• is travel which includes volunteering for
a charitable cause. In recent years, "bite-
sized" volunteer vacations have grown in
popularity. The types of volunteer vacations
are diverse, from low-skill work cleaning up
local wildlife areas to providing high-skill
medical aid in a foreign country. Volunteer
vacations participants are diverse but
typically share a desire to “do something
good” while also experiencing new places
and challenges in locales they might not
otherwise visit.
• There are also other types of traveling that
engage people with scientific research and
education to promote the understanding and
action necessary for a sustainable
environment. Participants cover a fee that
would include expenses on the different sites
worldwide, and engage in projects according
to their interest or location.
• Regulatory aspects of
hotel
– Engineering and
Environment Committee
– Loss Prevention
Committee
– Risk Management
Committee
R'tist@Tourism, Pondicherry University 48
Marketing Plan for Airlines
•
Situation Analysis
Market Summary
SWOT Analysis
Competition
Product Offering
Keys to Success
Critical Issues
Historical Results
Macroenvironment
Marketing Strategy
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Break-even Analysis
Sales Forecast
Controls
Implementation
Contingency Planning
R'tist@Tourism, Pondicherry University 49
R'tist@Tourism, Pondicherry University 50
• Concepts of Tourism and Tourists
Why people travel
real or perceived need to escape from the routine situations of home, work
and familiarity of physical or social environments
Reasons people travel
desire to escape the mundane
pursue relaxation and recuperation
opportunity for play
strengthen family bonds
prestige of destination
social interaction
education
wish fulfillment
shopping
Tourist behaviour
reveals tourist motivations
Graburn’s “tourist inversions”
shifts in behavior away from the norm towards a temporary opposite
Think about your last vacation - what did you do that was completely
different from your usual life?
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• Tourist Inversions
Dimension: Environment
Continua: Winter vs. Summer, cold vs. warmth, crowds vs. isolation, modern vs. ancient,
home vs. foreign
Climate and opportunities for activities such as skiing, swimming
• Tourist Inversions
Dimension: Lifestyle
Continua: Thrift vs. indulgence, affluence vs. simplicity, work vs. leisure
Expenditure increased on events or purchases
• Tourist Inversions
Dimension: Formality
Continua: Rigid vs. flexible, formal vs. informal, restriction vs. license
Dress codes, social behaviors and routines replaced
• Tourist Inversions
Dimension: Health
Continua: Gluttony vs. diet, stress vs. tranquility, sloth vs. exercise, age vs. rejuvenation
Increased consumption, relaxation as relief from routine stress and active holidays as
alternative to sedentary daily lives
Applying Graburn’s Inversions
only some dimensions will be subject to reversal in any one trip
explains why same people take different trips at different times of the year to different
places
but there are also different degrees of departure from the norm, not explained
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• Push-Pull Effect
Iso-Ahola’s model of the social psychology of tourism
Escape from routine environments (Push)
Rewards from the environments visited (Pull)
Personal Characteristics of Tourists
Plog’s psychographic profile
populations arranged along a personality continuum
Psychocentrics - self-inhibited, non-adventurous
Allocentrics - confident, naturally adventurous, seek variety
and experience
Tourist Choices
However, Plog’s model does not explain extrinsic and intrinsic
motivations (caused by external circumstances or internal
characteristics)
Pearce suggests people have a “travel career” where they
change “levels” during their lives
changes may be prevented by money, health or other people
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• Tourism Typologies
many tendencies exist simultaneously
types of tourist however show that some tend to occur together
allow us recognize different types of tourism (e.g. business tourism)
anticipate motives and the impact on structural elements (e.g. hotels
Organized Mass Tourists:
package holiday with little contact with host community
• Individual Mass Tourists:
like organized mass tourist but wishes to visit sites not covered in packages
• Explorers:
arrange travel independently and want to experience the social and cultural life of the destination
• Drifters:
wants no contact with other tourists and seeks to live with the host community
• Points about conceptual models
Remember, all of these factors occur to a great or lesser degree
• Push-Pull, psychological preferences and aging factors occur simultaneously
Although can explain much about tourism and leisure, are too general to specifically predict patterns of
consumption
Conclusions - People’s motivations change
over their lifetimes
at different times of the year
due to extrinsic factors (such as money and other people)
and intrinsic factors (such as personality types)
R'tist@Tourism, Pondicherry University 54
• The Grand Tour
• was a circuit of Europe undertaken by
the wealthy, for reasons which
included culture, education, health and
pleasure.
• Principally centred
on France,Italy and Germany, some
tours also extended
to Spain, Portugal and Greece.
• The dominant nationality on the Grand
Tour was the British, but there were
also significant numbers of French,
German and Russian participants.
• Grand Touring developed in the
sixteenth century, reached its zenith in
the eighteenth century and survived in
modified form into the nineteenth
century.
• A tour could last from anywhere
between two to eight years.
• Ethnic Tourism
• Ethnic tourism is "travel motivated by
search for the first hand, authentic and
sometimes intimate contact with people
whose ethnic and /or cultural background
is different from the tourists". Ethnic
tourists are driven by the desire to see
something different where curiosity is the
ultimate factor. The travelers choose to
experience first hand the practices of
another culture, and may involve
performances, presentations and
attractions portraying or presented by
indigenous communities. In a broader
perspective, it includes cultural, heritage,
anthropological, tribal, village and similar
forms of tourism. Ethnic tourism, if
properly planned and managed, can be
promoted as sustainable form of tourism
and can be utilized as a tool for the
preservation and conservation of culture
and heritage as well as poverty alleviation.
India, rich with its cultural diversity, grand
heritage and inimitable history, is a world
famous cultural tourism destination. The
focal point of India's attractiveness as a
destination is it's diverse ethnicity.
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Relationship Marketing
• Relationship marketing is not about having a "buddy-buddy" relationship
with your customers. Customers do not want that. Relationship Marketing
uses the event-driven tactics of customer retention marketing, but treats
marketing as a process over timerather than single unconnected events. By
molding the marketing message and tactics to the LifeCycle of the customer,
the Relationship Marketing approach achieves very high customer
satisfaction and is highly profitable.
• The relationship marketing process is usually defined as a series of stages,
and there are many different names given to these stages, depending on the
marketing perspective and the type of business. For example, working from
the relationship beginning to the end:
– Interaction > Communication > Valuation > Termination
– Awareness > Comparison > Transaction > Reinforcement > Advocacy
– Suspect > Prospect > Customer > Partner > Advocate > Former Customer
• Using the relationship marketing approach, you customize programs for
individual consumer groups and the stage of the process they are going
through as opposed to some forms of database marketing where everybody
would get virtually the same promotions, with perhaps a change in offer. The
stage in the customer LifeCycle determines the marketing approach used
with the customer.
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Semantic barriers of communication for Tourism
• Lack of common language
• Poor vocabulary
• Use of jargons
• Poor grammar, punctuation
• Round about verbiage
• Lack of clarity in the message
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Negative impacts of mass tourism
• Resources scarcity
• Depletion of tourism attractions
• Sexual abuse
• Displacement
• Erosion of local cultures
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National Rail Museum is
a museum in Chanakyapuri, New
Delhi which focuses on the rail
heritage of India it opened on the 1
February, 1977
Fairy Queen: Fairy Queen is the oldest
running steam locomotive in the
world. It was built in 1855.
• Gandhola Monastery, Lahaul, H.P.
• Key Monastery, Spiti, Himachal
Pradesh.
• Tabo Monastery, Spiti, Himachal
Pradesh
• Auli, (alt. 2915 mts-3049 mts ) is an
important ski destination in
the Himalayan mountains
of Uttarakhand, India. Auli is known
as 'Bugyal' in the regional language
which means meadow.
• Bir in kangra valley, ski destination
• Since 1994, PATA has operated
Green Leaf, an environmental
awareness programme for the
Pacific Asia region.
TGV prototypes evolved into electric trains with
the petrol crisis of 1973. Following the
inaugural TGV service
between Paris and Lyon in 1981, the TGV
network, centred on Paris, has expanded to
connect cities across France and in adjacent
countries.
• A TGV test train set the record for the
fastest wheeled train, reaching 574.8 km/h
(357.2 mph) on 3 April 2007.
At mid 2011, the TGV is the fastest
conventional train in the world, reaching
320 km/h (200 mph) on the "LGV Est".
• A TGV service held the record for the fastest
scheduled rail journey with a start to stop
average speed of 279.4 km/h
(173.6 mph), which was temporarily
surpassed by the
Chinese CRH service Harmony express on
the Wuhan–Guangzhou High-Speed
Railway from December 2009 until July
2011.
R'tist@Tourism,Pondicherry University 68
Acid-Test Ratio
•
A stringent indicator that determines whether a firm has enough short-term assets to cover its
immediate liabilities without selling inventory. The acid-test ratio is far more strenuous than the working
capital ratio, primarily because the working capital ratio allows for the inclusion of inventory assets.
Calculated by:
•
•
Companies with ratios of less than 1 cannot pay their current liabilities and should be looked at with
extreme caution. Furthermore, if the acid-test ratio is much lower than the working capital ratio, it means
current assets are highly dependent on inventory. Retail stores are examples of this type of business.
The term comes from the way gold miners would test whether their findings were real gold
nuggets. Unlike other metals, gold does not corrode in acid; if the nugget didn't dissolve when
submerged in acid, it was said to have passed the acid test. If a company's financial statements pass the
figurative acid test, this indicates its financial integrity.
• Returning home from China in 1292 CE, Marco Polo arrives on the Coromandel Coast of India in a typical
merchant ship with over sixty cabins and up to 300 crewmen.
• Hiuen Tsang Memorial is one of the major tourist attractions in Nalanda. Hiuen Tsang Memorial is erected
in the memory of the famous Chinese traveler Hiuen Tsang. During the glorious days of Nalanda
University, Hiuen Tsang came to study Buddhism and mysticism in India. He came in India in 633 AD i.e.
during the Gupta period and stayed at Nalanda University for twelve years. He traveled the whole India
during his stay at Nalanda.
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Green Triangle
• covers three major
destinations of North East
India - Kaziranga National
Park in Assam, Guwahati -
the capital of Assam, and
Shilong in Meghalaya.
Kaziranga is well-known for
one horned rhino.
Guwahati is considered as
the Gateway city of North
East India. Shilong is a
popular hill station of North
East India and home of the
Khasi Highland Tribe.
Shilong is also known as
the Scotland of the East.
• ECOTEL ® certified Hotels
under the CHPL umbrella:
• The Uppal, an ECOTEL
Hotel, New Delhi
• Cabbana Hotel, an ECOTEL
Hotel, Phagwara, Punjab.
• Rodas, an ECOTEL Hotel,
Mumbai
• The Fern, an ECOTEL Hotel,
Jaipur
• Meluha The Fern, an
ECOTEL Hotel, Mumbai
• The Fern Residency, an
ECOTEL Hotel, Gurgaon
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Passport
Types of passports
• Regular passport (Deep Blue/Black cover) - Issued
for ordinary travel, such as vacations and business
trips (36 or 60 pages)
• Diplomatic passport (Maroon cover) - Issued to
Indian diplomats, top ranking government officials
and diplomatic couriers.
• Official passport (White cover) - Issued to
individuals representing the Indian government on
official business
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Types
• A rough standardization exists in types of passports throughout the world, although passport types,
number of pages and definitions can vary by country.
• Full passports
• Ordinary passport (Tourist passport, Regular passport, Passport)
• Issued to citizens and other nationals, and generally the most-issued type of passport. Sometimes it is
possible to have children registered within the ordinary passport of the parent, rendering the passport
functionally equal to a family passport.
• Official passport (Service passport, also Special passport)
• Issued to government employees for work-related travel, and to accompanying dependents.
• Diplomatic passport
• Issued to diplomats for work-related travel, and to accompanying dependents. Although most diplomats
with diplomatic immunity carry diplomatic passports, having a diplomatic passport is not the equivalent
of having diplomatic immunity. A grant of diplomatic status, a privilege of which is diplomatic immunity,
has to come from the government of the country in relation to which diplomatic status is claimed. Also,
having a diplomatic passport does not mean visa-free travel. A holder of a diplomatic passport usually has
to obtain a diplomatic visa, even if a holder of an ordinary passport may enter a country visa-free or may
obtain a visa on arrival.
• In exceptional circumstances, a diplomatic passport is given to a foreign citizen with no passport of his
own, such as an exiled VIP who lives, by invitation, in a foreign country.
• Emergency passport (Temporary passport)
• Issued to persons whose passports were lost or stolen, and who do not have time to obtain replacement
passports. Sometimes laissez-passer are used for this purpose.
• Collective passport
• Issued to defined groups for travel together to particular destinations, such as a group of school children
on a school trip to a specified country.
• Family passport
• Issued to family members—father, mother, son, daughter. There is one passport holder. The passport
holder may travel alone or with one or more other family members. A family member who is not the
passport holder cannot use the passport for travel unless accompanied by the passport holder.
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different visa types
• The Tourist Visa is a multiple entry visa valid for a period
of 180 days, granted for the purpose of tourism. Visits to
family and friends are covered by this visa. The six month
Tourist Visa is valid from the date of issue. Tourist Visas
can also be given for 3 months. Three month visas are
valid from the date of first entry into India, which must
be within 2 months of the date of issue. Three month
visas are gradually being phased out.
General requirements are:
- A correctly completed application form in BLACK INK
AND BLOCK CAPITALS. If you use an EasyFill Form, be
sure to press the Caps Lock key on your keyboard.
- The applicant's original passport. It must be valid for AT
LEAST SIX MONTHS and have AT LEAST 4 FREE PAGES.
- Correct visa fee, payable only in CASH or by BANK
DRAFT.
- Two passport-size photographs.
- If you do not hold a passport for the country you are
resident in, you must supply proof of residency (e.g.
National ID Card, Driver's Licence). You are likely to be
charged extra for your visa, and processing time may be
longer (allow 3 weeks minimum).
• Transit Visas
• Business Visas
• Employment Visas
• Student Visas
• Entry Visas
• Conference Visas
• Journalist Visas (J-Visa)
• Research Visas
• Missionary Visas
• Collective Visas
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CORAL REEFS DISTRIBUTION IN INDIA
Gulf of Kutch
• The reefs here are also of fringing type around a
chain of islands from Jodhiya in the north to
Port Okha in the south. These are the most
northern reefs in the Indian subcontinent.
Because of the environmental conditions which
are extreme, with a large range in temperature
and salinity, at this site, the reefs are relatively
less developed and harbor a low biodiversity
compared to other Indian reefs. The Gulf of
Kutch is also a region of high industrial
development - this has been responsible for a
large scale of mortality of reef corals in the
recent past. The entire Gulf of Kutch reefs have
now been declared as a Marine National Park.
Lakshadweep Islands
• The coral formation consists of 10 atolls with 36
islands of which 10 are inhabited. The atolls,
with the lagoon at islands cover areas ranging
from 30 to 300 sq. km. The islands, however,
range from less than a km to about 9 km in
length. The maximum width does not exceed
two km across. The health of the reefs is
generally excellent, especially in the
uninhabited atolls whereas in the habitant
islands, human impacts, as elsewhere, are
significant.
Gulf of Mannar
• Fringing reefs occur around a chain of 20 islands
from Rameswaram in the north to Tuticorin in the
south. The reefs at the northern and southern
ends of the chain are partially degraded due to
human activities (mining, fishing and industrial
development) whereas those in the middle,
because of their location away from human
settlements, are in a relatively better condition.
These reefs form part of the Gulf of Mannar
Biosphere reserve.
Andaman and Nicobar Islands
• These islands in the Bay of Bengal number around
500 and all of them have fringing reefs. Most of
them, like those at Nicobar, have healthy reefs
with a large biodiversity. However, near human
settlements, such as Port Blair, impacts are readily
visible. A serious natural threat to these reefs in
the last two decades was infestation with the
crown-of-thorns starfish.
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• Table d'hôte is a French loan
phrase which literally means "host's
table". It is used as restaurant
terminology to indicate a menu where
multi-course meals with only a few
choices are charged, at a fixed total
price. Such a menu may also be
called prix fixe
• Table d'hôte is meant to contrast with
"À la carte", i.e. the usual menu
operation of a restaurant, whereby
customers may order any of the
separately priced menu items available.
• The maître d’hôtel often shortened
to maître d’) in the original French
language is literally the "master of the
hotel". In a suitably staffed restaurant
or hotel, it is the person in charge of
assigning customers to tables and
dividing the dining area into areas of
responsibility for the various servers on
duty
• Sous-chef The Sous-Chef de Cuisine (under-chef of the
kitchen) is the second in command and direct assistant of the
Executive Chef. This person may be responsible for
scheduling and substituting when the Executive Chef is off-
duty and will also fill in for or assist the Chef de Partie (line
cook) when needed. Smaller operations may not have
a sous-chef, but larger operations may have several
• Chef de Partie, Station chefs specialize in a single area of
production, A chef de partie, often called a "station chef" or
a "line cook," is responsible for one particular area of food
production in the kitchen. This position is usually found in
larger kitchens with a staff big enough to allow for
specialization. Usually, each "station" in the kitchen has only
one or two workers on duty at any given time. In a case
where there's more than one chef de partie on duty, they're
often divided into a hierarchy using titles like "first cook,"
"second cook" and so forth.
• Chef de cuisine, executive chef and head chef, This person is
in charge of all things related to the kitchen which usually
includes menu creation; management of kitchen staff;
ordering and purchasing of inventory; and plating
design. Chef de cuisine is the traditional French term from
which the English word chef is derived. Head chef is often
used to designate someone with the same duties as an
executive chef, but there is usually someone in charge of
them, possibly making the larger executive decisions such as
direction of menu, final authority in staff management
decisions, etc. This is often the case for chefs with several
restaurants.
R'tist@Tourism,Pondicherry University 75
The Popularisation of Up-Selling
• Up-selling is probably used most in
Food & Beverage outlets such as fast-
food restaurants, cafes and bars where
the counter staff or the bartender
would ask the customer pay just a little
bit more for an up-size or a better brand
of whisky. McDonald's does that, so
does Starbucks, to great success.
• However, when you probe further, you'll
understand the reasons for their
success in such cases. Beverages usually
command a very high amount of margin
(esp. for soft drinks and coffee) such
that even if the up-size is given free, it
would hardly hurt profits. The extra
EUR0.10 you pay for the up-size may
seem small to you, but it can actually
worth up to tens if not hundred times
the costs for providing you the
additional amount of liquid.
• Hence, up-selling by enticing the
customer just to pay a bit more may not
give you your just returns.
Unfortunately, up-selling by asking the
customer to pay a lot more doesn't
make your deal attractive anymore.
• Cross-Selling Other Products
• It used to be rumoured that McDonald's
used to have 20% of its revenue are
attributed to french-fries sales, and all
the counter staff has to say are the 5
magical words "Would you like fries
with that".
• Whether this rumour is true or not,
McDonald's is indeed really successful
in cross-selling french-fries, apple pies
and other stuff that you didn't think of
buying, but bought nevertheless just
because the counter staff suggested to
you.
• Air Deccan, the first low cost carrier of
India has truly changed the face of
Indian Aviation Industry. The airline
gave wings to the dream of flying of
every common Indian. Promoted by
aviation enthusiasts, Capt Gopinath,
Capt KJ Samuel and Vishnu Raval, Air
Deccan tickets started its journey on
23rd August 2003. The airline has its
base in Bangalore with its secondary
hub at Meenambakkam International
Airport, Chennai.
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Leakage effect
• The leakage effect is a concept within the study
of tourism. The term refers to the way in which
revenue generated by tourism is lost to other
countries' economies. Leakage may be so
significant in some developing countries that it
partially neutralizes the money generated by
tourism.
• Methods
• Leakage occurs through six different
mechanisms.It is an intrinsic component of
international tourism and thus is present in
every country, to widely-varying degrees.
• Goods and services
• Many countries must purchase goods and
services to satisfy their visitors. This includes
the cost of raw materials used to make tourism-
related goods, such as souvenirs. For starting
tourism industries, this is a significant problem,
as some countries must import as much as 50%
of tourism-related products.
• Infrastructure
• Some less economically developed countries do
not have the domestic ability to build tourism-
related infrastructure (hotels, airports, etc.). The
cost of such infrastructure is then leaked out of
the country.sapopo 4 Refilwe
• Foreign factors of production
• Smaller countries often require foreign
investment to start their tourism industry. Thus,
profits from tourism may be lost to foreign
investors. In addition, travel agents outside of
the destination country remove money from
that market as well.
• Promotional expenditures
• Many countries spend considerable sums of
money for advertisements and publicity.
Maintaining a presence abroad may increase
the volume of tourists to a country but also
represent a considerable loss of money to
foreign markets.
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• Transfer pricing
• Many foreign companies manipulate their
pricing to reduce taxes and other duties. In
smaller or less developed countries, where
many tourism-related companies may be
foreign owned, this can represent a substantial
loss of income.
• Tax exemptions
• Countries with a small tourism industry may
have to give tax exemptions or other offers to
increase foreign investment. While this may
enlarge the tourism industry there, it must be
taken into account as an instrument of income
loss.
• Application
• A study of tourism 'leakage'
in Thailand estimated that 70% of all money
spent by tourists ended up leaving Thailand (via
foreign-owned tour operators, airlines, hotels,
imported drinks and food, etc.). Estimates for
other Third World countries range from 80% in
the Caribbean to 40% in India.
• Leakage is not restricted to less-developed
countries. Australia experiences a significant
leakage effect from Japanese tourists. Though
the spend the most per capita of all tourists to
Australia, much of what they spend is through
Japanese travel companies, Japanese hotels, and
other foreign-owned businesses. There is thus
significant leakage to Japan's economy.
• Leakage not only varies from country to country,
but also from industry to industry. High-income
tourism may well significantly increase leakage,
as that industry likely involves importing more
goods and services than usual. Ecological or
adventure tourism may exhibit a very small
degree of leakage, however, as they place value
solely on what the host country has to offer
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• Effect
• As a result of the leakage effect,
tourism industries in developed
countries often are much more
profitable per dollar received
than tourism in smaller countries.
Islands, in particular, suffer from
significant leakage. In countries
such as Turkey and the United
Kingdom, the benefit to the
economy from tourism is twice
the dollar amount spent by
tourists. In smaller places, such
as Micronesia and Polynesia, that
benefit is half the dollar amount
spent. Some locations have
managed to nullify the leakage
effect almost entirely - New York
City claims to generate seven
dollars for the local economy per
dollar spent by tourists. Some
estimates of the degree of
leakage claim only 5% of money
spent on tourism remains in a
developing country's economy.
• Reducing leakage
• For many countries, some sources
of leakage are unavoidable. Foreign-
owned hotels and airlines are
necessary for all but the most
established of tourism industries.
However, encouragement of
domestic involvement in a country's
tourism industry may reduce
leakage in the long run. Currently,
the most popular measure is
restrictions on spending. Countries
may limit the use of foreign
currency within their borders,
reducing the effect of transfer
pricing (see above). Many countries
require visitors to have a certain
amount of money before entering,
as well
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Tourism Multiplier Effect
• Tourism not only creates jobs in the tertiary sector,
it also encourages growth in the primary and
secondary sectors of industry. This is known as the
multiplier effect which in its simplest form is how
many times money spent by a tourist circulates
through a country's economy.
• Money spent in a hotel helps to create jobs directly
in the hotel, but it also creates jobs indirectly
elsewhere in the economy. The hotel, for example,
has to buy food from local farmers, who may spend
some of this money on fertiliser or clothes. The
demand for local products increases as tourists
often buy souvenirs, which increases secondary
employment.
• The multiplier effect continues until the money
eventually 'leaks' from the economy through
imports - the purchase of goods from other
countries.
• A study of tourism 'leakage' in Thailand estimated
that 70% of all money spent by tourists ended up
leaving Thailand (via foreign-owned tour
operators, airlines, hotels, imported drinks and
food, etc.). Estimates for other Third World
countries range from 80% in the Caribbean to 40%
in India.
Source:
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Grant of L-1 Licence
• Every year Government of NCT of Delhi formulates the Excise Policy and
approves Terms & Conditions for grant of L-1 licenses. In pursuance to
this policy and the approved terms & conditions, licences in form L-1
are granted for the wholesale supply of Indian liquor. These are
granted to a Company or a society or a partnership firm or
proprietorship firm having licensed manufacturing units(distillery /
brewery /winery/bottling plant).
• The applications for the grant of Licence are invited through the public
notice published in some of the leading newspapers and in the official
website of the Department. An application for the grant of L-1 Licence is
required to be made in response to the public notice in the prescribed
format together with its Appendices ('B' and 'C') to the Dy.
Commissioner of Excise. The prime job of L-1 Licensee is to supply
liquor to the holders of Licenses in form L-6, L-7,L-9,L-10,L-12,L-13,L-
14,L-15,L-16,L-17,L-18,L-19,L-20,L-21,L-28,L-29 and other liquor licences
in the National Capital Territory of Delhi.
• The aspirants for the grant of L-1 Licences have to comply with the
procedure as laid down in the terms and conditions for the grant of L-1
Licences which are made available in the Office during the notice
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ABC analysis
• The ABC analysis is a business term used to define an inventory categorization
technique often used in materials management. It is also known as Selective
Inventory Control. it stands for Always Better Control. Policies based on ABC
analysis: A ITEMS: very tight control and accurate records B ITEMS: LESS
TIGHTLY CONTROLLED and good records C ITEMS: simplest controls possible
and minimal records
• The ABC analysis provides a mechanism for identifying items that will have a
significant impact on overall inventory cost, while also providing a mechanism
for identifying different categories of stock that will require different
management and controls.
• The ABC analysis suggests that inventories of an organization are not of equal
value. Thus, the inventory is grouped into three categories (A, B, and C) in
order of their estimated importance.
• 'A' items are very important for an organization. Because of the high value of
these ‘A’ items, frequent value analysis is required. In addition to that, an
organization needs to choose an appropriate order pattern (e.g. ‘Just- in-
time’) to avoid excess capacity.
'B' items are important, but of course less important, than ‘A’ items and more
important than ‘C’ items. Therefore ‘B’ items are intergroup items.
'C' items are marginally important
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Johari window
• The Johari window is a technique created by Joseph Luft and Harry Ingham in 1955 in the United States,
used to help people better understand their mental instability. It is used primarily in self-help groups and
corporate settings as aheuristic exercise.
• When performing the exercise, subjects are given a list of 56 adjectives and pick five or six that they feel
describe their own personality. Peers of the subject are then given the same list, and each pick five or six
adjectives that describe the subject. These adjectives are then mapped onto a grid.
• Charles Handy calls this concept the Johari House with four rooms. Room 1 is the part of ourselves that we
see and others see. Room 2 is the aspects that others see but we are not aware of. Room 3 is the most
mysterious room in that the unconscious or subconscious part of us is seen by neither ourselves nor others.
Room 4 is our private space, which we know but keep from others.
• The concept is clearly related to the ideas propounded in the Myers-Briggs Type Indicator program, which
in turn derive from theories about the personality first explored by psychologist Carl Jung.
• An alternate mechanism for determining an individual's Johari Window is to plot the scores from
the Personal Effectiveness Scale (PES). The Scale comprises of three factors : Self-Disclosure, Openness to
Feedback & Perceptiveness. The Self-Disclosure score is to be plotted horizontally, whereas the Openness
to Feedback score is to be plotted vertically. The Johari Window formed naturally displays the sizes of the
Open, Hidden, Blind Spot & Unknown areas, giving a perspective into the individual's personality.
The individual may also plot another Window, the Dream Johari Window. The sizes of the areas in the
Dream Johari Window may be different from the sizes of the same areas in the current Johari Window. The
Dream Johari Window represents what an individual wants his/her personality to be like. The individual
having a Dream Johari Window identical to the current Johari Window may have a balanced personality.
The Perceptiveness score from the PES indicates how likely it is for the individual to achieve the Dream
Johari Window. For example, a LOW score on the PES indicates less possibility of transition
R'tist@Tourism,Pondicherry University 83
• An empty Johari window, with the "Rooms" arranged clockwise, starting with Room 1 at the top left
R'tist@Tourism,Pondicherry University 84
• Tourist arrivals data is the most
commonly used measure of tourism
demand, followed by tourist expenditure
and tourist nights in registered
accommodation.
• Holiday Inn is a brand of hotels, formally
a economy motel chain, forming part of
the British InterContinental Hotels
Group(IHG). It is one of the world's
largest hotel chains with 238,440
bedrooms and 1,301 hotels globally.
There are currently 5 hotels in the
pipeline. There are 100 million guest
nights each year, globally.
• The Red Ribbon Express –
– a train dedicated to spread awareness
among the masses about the threat of
Acquired Immuno-deficiency Syndrome -
AIDS is nowadays touring the eastern UP. The
train has been received enthusiastically
wherever it halted. Not only common
people, but the hesitant ones who were
vulnerable and fearing of catching the
infection discussed their condition freely and
fearlessly with the experts. The train is to
cover 17 destinations in UP. Of them, nine
have already been covered. AIR Gorakhpur
correspondent Salman Haider covered its
journey to Nautanwa station in Mahrajganj
district of east UP.
• OAG, formerly Official Airline Guide, is
a United Kingdom based business
providing aviation information and
analytical services sourced from its
proprietary airline schedules, flight
status, fleet, MRO and cargo logistics
databases. OAG is best known for its
airline schedules database which holds
future and historical flight details for
more than 1,000 airlines and over 4,000
airports. This aggregated data feeds the
world’s global distribution systems and
travel portals, and drives the internal
systems of many airlines, air traffic
control systems, aircraft manufacturers,
airport planners and government
agencies around the world. The
organisation operates globally and has
offices in Europe (UK and
Netherlands), Asia (Singapore, China
and Japan) and the Americas (United
States and Canada). OAG is organised
into three customer-facing channels:
OAG Aviation, OAG Cargo and OAG
Travel.
• OAG is a brand of UBM Aviation,
a United Business Media business.
R'tist@Tourism,Pondicherry University 85
• 1873 Thomas Cook & Son opens its new
head office at Ludgate Circus, London
• In 1881, Thomas Cook started its India
operations, with its first office in
Mumbai
• THE "HALO EFFECT" The CRS "halo
effect" The principal method by which
carriers can encourage incremental
bookings via their CRS
• Rajasthan pushkar – camel fair
November
• Kumbh mela – prayag, Haridwar, Ujjain,
nasik
• Bihar sonepur cattle fair – especially
elephants
• Dadri cattle fair – up
• Suraj kund craft mela Haryana
• Grand Tour of Europe
• Young English elites of the seventeenth
and eighteenth centuries often spent
two to four years traveling around
Europe in an effort to broaden their
horizons and learn about language,
architecture, geography, and culture in
an experience known as the Grand Tour.
The Grand Tour began in the sixteenth
century and gained popularity during
the seventeenth century.
• The term Grand Tour was introduced by
Richard Lassels in his 1670 book Voyage
to Italy. Additional guidebooks, tour
guides, and the tourist industry were
developed and grew to meet the needs
of the 20-something male and female
travelers and their tutors across the
European continent. The young tourists
were wealthy and could afford the
multiple years abroad. They carried
letters of reference and introduction
with them as they departed from
southern England.
R'tist@Tourism,Pondicherry University 86
BUDDHIST SITES IN INDIA
• LUMBINI: One of the most important place of Buddhist pilgrimage is
Lumbini, located near the Nepal-India border. This is where Gautam
Buddha was born to a royal family in 556 B.C.E.
• BODHGAYA: The Buddha attained enlightenment at the age of 29 in
the town of Bodhgaya in India.
• SARNATH: At Sarnath in the Ganges Valley of India, the Buddha
proclaimed the law of faith.
• SHRAVASTI: Another of the most commonly visited places of Buddhist
pilgrimage is Shravasti. It is here that the Buddha is said to have
performed great miracles.
• SANKASHAYA: In Sankashaya the Buddha descended from the Tushita
Heaven. It is said that during the forty-first year of the Buddha's life, he
went to the Tushita Heaven to teach Dharma to his mother, who had
died shortly after the Buddha's death.
• RAJGIR: Rajgir is another place in the Ganges Valley where the Buddha
walked and preached
R'tist@Tourism,Pondicherry University 87
Silk Road or Silk Route
• refers to a historical network of interlinking trade routes across the
Afro-Eurasian landmass that connected East, South, and Western
Asia with the Mediterranean and European world, as well as parts
of North and East Africa. The land routes were supplemented by sea
routes which extended from the Red Sea to East Africa, India, China,
and Southeast Asia.
• Extending 4,000 miles (6,500 km), the Silk Road gets its name from the
lucrative Chinese silk trade along it, which began during the Han
Dynasty (206 BCE – 220 CE). The central Asian sections of the trade
routes were expanded around 114 BCE by the Han dynasty, largely
through the missions and explorations of Zhang Qian,but earlier trade
routes across the continents already existed. In the late Middle Ages,
transcontinental trade over the land routes of the Silk Road declined as
sea trade increased, In recent years, both the maritime and overland
Silk Routes are again being used, often closely following the ancient
routes.
R'tist@Tourism,Pondicherry University 88
Tourism Concepts
Tourism Concepts
Tourism Concepts
Tourism Concepts
Tourism Concepts
Tourism Concepts
Tourism Concepts
Tourism Concepts
Tourism Concepts
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Tourism Concepts

  • 2. Indian literature Classical Sanskrit Literature • Classical Sanskrit literature includes the Kavyas (epic poetry), the Nataka (drama), lyric poetry, romance, popular tales, didactic fables, gnomic poetry, scientific literature on grammar, medicine, law, astronomy, mathematics, etc. • Classical Sanskrit literature is on the whole secular in character. • During the classical period, language was regulated by the rigid rules of Panini, one of the greatest Sanskrit grammarians. • Kalidasa (between A.D. 380-A.D. 415). Kumarasambhava (the birth of Kumar), and Raghuvamsa (the dynasty of the Raghus). • Bharavi (550 A.D.) - Kiratarjuniyam (Kirat and Arjun) • Magha (65-700 A.D.) wrote Sishupalavadha (the killing of Shishupal). • Natyashastra, by Bharata (1st century B.C.-1st century A.D.). • Kalidasa - three plays Malavikagnimitra (Malavika and Agnimitra), Vikramorvasiya (Vikram and Urvasi) and Abhigyana Shakuntala (the recognition of Shakuntala) R'tist@Tourism, Pondicherry University 2
  • 3. • The Mricchakatika (the clay-cart) by Sudraka (248 A.D.) • The 13 plays of Bhasa (4th century B.C.-2nd century A.D, Swapnavasavadatta (Vasavadatta in dream), • Bhavabhuti (700 A.D.), Uttara-Ramacharitam (the later life of Rama), • Jayadeva (12 century A.D.) Gitagovinda (the song of Govinda) • Panchatantra (five chapters), by Vishnu Sharma, • the Hitopadesha by Narayan Pandit • the great epic Buddhacharita by Aswaghosha (78 A.D.). • Jain literature is available in Sanskrit too, like the Upamitibhava Prapancha Katha of Siddharasi (906 A.D.) R'tist@Tourism, Pondicherry University 3
  • 4. • Literature in Pali and Prakrit • lord Buddha (500 B.C.) used Pali to give his sermons. • All the Buddhist canonical literature is in Pali which includes Tipitaka (threefold basket). • The first basket, Vinaya Pitaka, contains the monastic rules of the Order of Buddhist monks. The second basket, Sutta Pitaka, is the collection of the speeches and dialogues of the Buddha. The third basket, the Abhidhamma Pitaka, • The jataka Kathas are non-canonical Buddhist literature in which stories relating to the former births of the Buddha (Bodhi-sattva or the would- be Buddha) are narrated. • lexicography and grammar by Hemachandra (1088 A.D.-?), is well known. • Gathasaptashati (700 verses) by Hala (300 A.D.), the best example of erotic literature. It is a compilation of 700 verses along with his own contribution of 44 poems. It is interesting to note that quite a few poetesses like Pahai, Mahavi, Reva, Roha and Sasippaha are included in the anthology. • The vast Katha (story) literature of Prakrit, written with a conspicuous religious overtone, even by Jain saints, is full of erotic elements. R'tist@Tourism, Pondicherry University 4
  • 5. • Early Dravidian Literature • Early classical Tamil literature is known as Sangam literature meaning ‘fraternity’, indicating mainly two schools of poets, aham (subjective love poems), and puram (objective, public poetry and heroic). Aham deals purely with the subjective emotions of the lover, and puram with all kinds of emotions, mainly the valour and glory of kings, and about good and evil. • The Sangam classics, consisting of 18 works (eight anthologies of lyrics and ten long poems), are well known for their directness of expression. • These were written by 473 poets, among whom 30 were women, the famous poetess Avvaiyar being one of them. • In the case of 102 poems, the authors are unknown. Most of these anthologies are of the 3rd century B.C. • During this time, a Tamil grammar Tolkappiyam, was written, to understand early Tamil poetry. • Tolkappiyam indicates five landscapes or types of love, and outlines their symbolic conventions. Critics say that Sangam literature is not just the earliest evidence of the Tamil genius. • The famous Thirukkural by Thiruvalluvar, in the 6th century A.D., serves as a manual of precepts to guide one to noble living. It expounds a secular, moral and practical attitude towards life. R'tist@Tourism, Pondicherry University 5
  • 6. • The twin epics, Silappadhikaram (the story of the anklet), written by Ilango-Adigal, • and Manimekalai (the story of Manimekalai) by Chattanar, were written sometimes in A.D. 200-300 and give vivid accounts of Tamil society during that period. • In Manimekalai there is an elaborate exposition of the doctrines of Buddhism. • If Tamil reveals a triumph of Brahmanic and Buddhist knowledge, Kannada shows Jain ascendency in its ancient phase. • Malayalam absorbed a rich treasure contained in the Sanskrit language. • Nannaya (A.D.1100) was the first Telugu poet. In ancient times, Tamil and Telugu spread to distant places. • Tamil literature, the obvious choice would be Vaishnava (pertaining to Vishnu) bhakti (devotional) literature. • In Vaishnava bhakti poetry, God descends on this earth as a human being, to share with us our suffereing and turmoil, our happiness and prosperity. • Vaishanava bhakti literature was an all-India phenomenon, which started in the 6th-7th century A.D. in the Tamil-speaking region of South India, with twelve Alvar (one immersed in God) saint-poets, who wrote devotional songs. • The religion of Alvar poets, which included a woman peot, Andal, was devotion to God through love (bhakti), • Devotional songs in praise of the Hindu god Shiva (the worship of Shiva and Vishnu forms the basis of the broad division of Hindus into Shaiva and Vaishnava sects) were also written by Tamil saint poet Nayanar (leader, master) in the 6th-8th Century A.D. R'tist@Tourism, Pondicherry University 6
  • 7. • Medieval Literature • Around 1000 A.D. local differences in Prakrit grew more and more pronounced, which later came to be known as Apabhramsa, and this led to the modern Indian languages taking shape and being born. • These languages, conditioned by the regional, linguistic and ethnic environment, assumed different linguistic characteristics. Constitutionally recognised modern Indian languages and Konkani, Marathi, Sindhi, Gujarati (Western); Manipuri, Bengali, Oriya and Assamese (Eastern); Tamil, Telugu, Malayalam and Kannada (Southern) and Hindi, Urdu, Kashmiri, Dogri, Punjabi, Maithali, Nepali and Sanskrit (Northern). • Two tribal languages, Bodo and Santhali are also recognised by the Constitution. Out of these 22 languages, • Tamil is the oldest modern Indian language maintaining its linguistic character with little change for about 2000 years. • Urdu is the youngest of the modern Indian languages, taking its shape in the 14th century A.D., deriving its script from an Arabic-Persian origin, but vocabulary from Indo-Aryan sources, i.e. Persian and Hindi. • Sanskrit, though the oldest classical language, is still very much in use, and hence is included in the list of modern Indian languages by the Constitution of India. • The most powerful trend of medieval Indian literature between 1000 and 1800 A.D. is devotional (bhakti) poetry which dominates almost all the major languages of the country. R'tist@Tourism, Pondicherry University 7
  • 8. • Kabir (Hindi) says that Sanskrit is like water of a well stagnant, Bhasa like flowing water. • A seventh century Shaiva Tamil writer Manikkarvachakar has something similar to say about in his book of poetry Thiruvachakam. • Devotional literature in Kannada, the Vachanas (sayings) of the various saints of the Krishna, Rama and Shiva cults, is well known. • Basavanna was a famous Kannada poet, a Shiva devotee and a great social reformer. Allama Prabhu (Kannada) wrote great poetry under the garb of religion. • Chronologically, Marathi, the close successor of Kannada, became the next venue for bhakti. Gyaneswar (1275 A.D.) is the first and foremost bhakti poet in Marathi. In his teens (he died at the age of 21) he became famous for his poetic contribution to bhakti for Vithal (Vishnu). Eknath wrote his short poetic narratives and devotional abhangas (a literary form), and after him it was Tukarram (1608-1649 A.D.) whose songs cast a spell all over Maharasthra. R'tist@Tourism, Pondicherry University 8
  • 9. • And then it is Gujarati in the 12th century. Gujarati poets like Narsi Mehta and Premananda occupy a prominent place in the galaxy of the Vaishnava poets. Afterwards, the sequential order is as follows: • Kashmiri, Bengali, Assamese, Manipuri, Oriya, Maithili, Braj, Avadhi (the last three languages come under the umbrella language, Hindi) and other languages of India. • Chandidas, a Bengali poet, is acclaimed as a great genius for the lucidity and sweetness of his poems. Similarly, Vidyapati in Maithili created a new poetic language. • Lal Ded, a Kashmiri Muslim poetess, gave a new dimension to mystical bhakti. Jayadeva, a Sanskrit lyric poet of the 12th century, influenced a large number of devotional Bengali poets like Govinda Das (16th century), Balaram Das and others. • Sri Chaitanya (1486-1533), a great Bengali saint, helped Vaishnavism to turn into a religious and literary movement, made it a living faith and became a source of never- ending inspiration to a host of Bengali poets, including Jiva Goswami. • Sankardev (1449-1568), an Assamese devotional poet, used plays (Ankiya-Nat) and Kirtan (devotional songs) to propagate Vaishnavism and became a legend. • Jagannath Das is a legendary devotional poet in Oriya who wrote Bhagavat (the story of Krishna), which has spiritually united all the people of Orissa and created a living consciousness. • Kabir (Hindi) is the foremost among the poets of the sant tradition (faith in one omnipresent god and not in many gods like Rama and Krishna). Kabir’s poetry touches upon the various aspects of devotion, mysticism and social reforms. R'tist@Tourism, Pondicherry University 9
  • 10. • Surdas, Tulsidas and Meera Bai (15th to 16th Century A.D.) point to the great heights of Vaishnavite lyricism achieved by Hindi. • Tulsidas (1532 A.D.) was the greatest of the Rama-bhakti poets who wrote his famous epic, the Ramacharit Manas (the lake of the deeds of Rama). • In fact, epics like the Ramayana and the Mahabharata received a rebirth in the new languages. • Kamban in Tamil, • Krittibasa Ojha in Bengali, • sarala Das in Oriya, • Ezhuttacchan in Malayalam, • Tulsidas in Hindi and • Nannaya in Telugu. • The poetry of the Sikh Gurus is collected in the Guru Granth Sahib (the Revered Book R'tist@Tourism, Pondicherry University 10
  • 11. • Women Poets of Bhakti • Women writers like Ghosha, Lopamudra, Gargi, Maitreyi, Apala, Romasha Brahmavadini, etc., right from the days of the Vedas (6000 B.C. – 4000 B.C.), focused on the image of women in mainstream Sanskrit literature. • The songs of Buddhist nuns (6th century B.C.) like Mutta and Ubbiri and Mettika in Pali express the torment of feelings for the life left behind. • The Alwar women poets (6th century A.D.), like Andal and others, gave expression to their love for the divine. • Lal Ded (1320-1384), the Muslim poetess from Kashmir Lalded & Habba Khatun, represented the sant tradition of bhakti and wrote Vakhs (maxims), which are peerless gems of spiritual experience. • Meera Bai, in Gujarati, Rajasthani and Hindi (she wrote in three languages), • Avvayyar, in Tamil, and Akkamahadevi in Kannada, R'tist@Tourism, Pondicherry University 11
  • 12. • The Literature of Nationalism, Reformism and Revivalism • Rangalal in Bengali, Mirza Ghalib in Urdu and Bharatendu Harishchandra in Hindi expressed themselves as the patriotic voice of that era. • Mirza Ghalib (1797-1869) wrote ghazals in Urdu • Michael Madhusudan Dutt (1824-73) wrote the first modern epic in an Indian language, and naturalised blank verse in Bengali. • Subramania Bharati (1882-1921) was the great Tamil patriot-poet, who revolutionized the poetic tradition in Tamil. • Maithili Saran Gupta (Hindi, 1886-1964), Bhai Vir Singh (Punjabi, 1872- 1957), and others, with the express purpose of fulfilling the needs of the patriotic reader. • The first Tamil novel, Pratap Mudaliyar Charitram (1879) by Samuel V. Pillai, • the first Telugu novel, Sri Ranga Raja Charitra (1872) by Krishnamma Chetty, • and the first Malayalam novel, Indu Lekha (1889) by Chandu Menon • Bengali novel, Phulmani O Karunar Bibaran (1852), by an Englishwoman, H. Catherine Mullens, or the Hindi novel, Pariksha Guru (1882) by Lala Sriniwas Das, R'tist@Tourism, Pondicherry University 12
  • 13. Role of Tourism • As an instrument for employment generation, poverty alleviation and sustainable human development • Promotes national integration and international understanding and gives support to local handicrafts and cultural activities • Foreign exchange earnings • Domestic tourism plays a vital role in achieving the national objectives of promoting social and cultural cohesion and national integration • Contribution to generation of employment is very high R'tist@Tourism, Pondicherry University 13
  • 14. Different disciplines to Tourism sociological approach • provided much of the foundation for leisure research • three major thrusts – social surveys(quantitative approach, based on using statistics and mathematical models of human behavior to make predictions about human behavior. This is sometimes called the "surveys and modeling approach) – the way people negotiate their leisure participation in light of their relationships of different types - from personal and social relationships to their relationships with their community and networks at work – critical approach (neo-Marxist approach – act freely, feminist perspective - women response to leisure, postmodernism- role of electronic communications geographic approach, • have been especially interested in the way spaces and landscapes affect people's behavior and their perception of those spaces and landscapes, especially in making choices about their travel behavior. • Geographers also look at the way people use different kinds of leisure facilities, such as national parks, gardens, playgrounds, and sports facilities. 14R'tist@Tourism, Pondicherry University
  • 15. Economic approach • looks at the economic valuation of different kinds of recreational and leisure facilities, such as outdoor recreation areas and arts facilities. • One way researchers using the economic approach have measured results is by doing a cost-benefits analysis to examine the costs and benefits of particular facilities and programs to the public. • Then, too, these researchers have examined the way pricing different leisure activities has affected demand, and the researchers have done demand forecasting studies in tourism to examine how much consumers are likely to spend on leisure activities in a particular location. Psychology approach • looks at the satisfactions people obtain from their leisure, their motivations leading them to participate in a particular form of leisure, how their relationships with others influences their participation, and how their perceptions affect their involvement in leisure activities. • In particular, these researchers do research in four main areas: motivation and needs, satisfactions, the leisure state of mind, and the way personal characteristics, such as gender, age, culture, and personality affect leisure participation. • They typically use self-completion questionnaires to survey subjects, such as tourists and students 15R'tist@Tourism, Pondicherry University
  • 16. Historical approach • looks at historical trends in leisure and tourism, particularly in the U.S., Canada, and Europe. Anthropological approach • has primarily looked at the effect of tourism on indigenous cultures. Political science approach • involves examining the politics of making decisions about leisure activities in a particular locale. • This approach has also considered the way tourism affects political behavior. R'tist@Tourism, Pondicherry University 16
  • 17. Tourism demand • Tourism demand is the ‘total number of persons who travel or wish to travel, to use tourist facilities and services at places away from their places of work and residence.’ • The demand for engaging in tourism depends on different factors from his/her personal side or from the supply side. The person may be motivated to travel, but the ability to do so will depend on various factors. Such factors can be called as determinants of demand for tourism and they are present in the living environment of the person and also present in the destination environment. R'tist@Tourism, Pondicherry University 17
  • 18. Cooper classification of demand Life cycle determinants Domestic Age  Adolescence/young adult  Marriage  Retirement Attitude  Perception  Images  Motivators Wanderlust Sun lust Status/prestige and people • Life style determinants  Income Gross income Disposable income Discretionary income  Employment  Paid-holiday entitlement  Other factors Education Technology Mobility R'tist@Tourism, Pondicherry University 18
  • 19. Other determinants of tourism demand and travel propensity Level of urbanization Economic development Political Factors Technological factors The importance of measurement of demand. To assess the contribution of tourism to the local economy To assist area development policies & planning For marketing and Promotion For understanding the trends • MEASURING DEMAND FOR TOURISM – The visitor arrival figures, – Visitor days/nights and – The amounts spent. • Tourism is an unobtainable luxury for majority - 5 major reasons – Expense of travel – Lack of time – Physical limitations – Family circumstances – Lack of interest R'tist@Tourism, Pondicherry University 19
  • 20. Economic determinants influencing Tourism • Per capita income • Economical status • Social – cultural factors • Levels of infrastructure • Human Capital • Development of Technology • Commodity Prices • Political Instability R'tist@Tourism, Pondicherry University 20
  • 21. Importance of Tourism in Mountain areas • Tourism revenues have become a primary source of income for many mountain communities • Lack of other sources like agriculture, Industries etc • 50 million people visit mountains each year • many forms of recreation available in mountainous terrain • The clean, cool air and awe-inspiring scenery of mountain areas, combined with the unique customs, arts, crafts and culinary traditions of the communities that live there, make trips to the mountains attractive holiday options • Sport-based tourism in particular has boomed in mountain regions • tourism boom has undoubtedly brought benefits to many of the world’s mountain regions • economically disadvantaged, can aspire to greatly improved living standards • Mountain tourism has given young men and women the option of building a future in their home community, instead of becoming part of the rural exodus to cities. • The influx of visitors has also created a market for products made by local crafts workers, as well as for produce from the land. • will help communities gain a niche in an increasingly competitive market • Ecotourism can help reduce poverty and hunger, a key issue in mountain areas where a high proportion of the world’s poor and food-insecure live. It also has considerable potential for strengthening communities and for protecting mountain ecosystems R'tist@Tourism, Pondicherry University 21
  • 22. Development of Tourism in Himalayas • The Himalaya has for centuries caught the imagination of travelers • known for its breathtaking natural beauty and is in habited by 210 million people with a uniquely rich cultural diversity • it is also one of the poorest regions in the world. • tourism is one of the more promising strategies to address these serious poverty concerns, creating innovative livelihood options • Poverty is even a more pronounced problem in mountain areas, because of particular mountain ‘specifities’ such as poor accessibility, fragility, marginality and a relative sparse population • population in the Himalaya lives in poverty (between 47% and 83%), with between 17% and 36% living in absolute poverty • In South Asia alone, more than 75% of mountain women fall below the poverty line • giving birth to for instance the popular Indian tourism state of Uttarakhand and its tourism • Himalaya region are facing frequent natural hazards, degradation of resources, malnutrition, or food insecurity • First of all, tourism demand is growing explosively. • Secondly, tourism, if developed right – that is to say: with a responsible, pro- poor and equitable approach, has an obvious poverty reduction • yield high levels of employment and income • relatively powerful consumers to Southern countries • tourism industry has a higher multiplier and positive spillover effect than other economic sectors R'tist@Tourism, Pondicherry University 22
  • 23. Branding of Hotels • Brand named hotels fare better than independently operated properties in economic downturns • during both economic recessions brand named hotels are more profitable than independent hotels under all economic conditions • a hotel's average occupancy percentage, the average price paid for a room, revenue per available room and net operating income -- that measure the financial performance of hotel is more in Branded hotel • There is always 5-7% difference between the branded hotels and independent hotels • Net operating income of branded hotels is always is very high • one area where independent hotels outperform branded hotels is in the revenue per available room category • large marketing campaigns, the global distribution systems of hotel chains offer centralized reservation systems, guest loyalty programs and access through online travel agencies, such as Expedia.com and Travelocity.com • dependable service and experience • "In bad economic times, people return to the security of brands." R'tist@Tourism, Pondicherry University 23
  • 24. MNCs in Tourism and scenario • wide network of branches and subsidiaries spread over a number of countries • their worldwide activities are centrally controlled by the parent companies • may enter into joint venture with a company in another country • cover not only the advanced countries but also the LDCs • great impact on the development process of the Underdeveloped countries The positive role • 1. Filling Savings Gap • 2. Filling Trade Gap • 3. Filling Revenue Gap • 4. Filling Management/Technological Gap • 5.Other Beneficial Roles – domestic labour – high wages – consumers benefits –low prices – induce more domestic investment – expenditures on research and development(R&D) R'tist@Tourism, Pondicherry University 24
  • 25. The negative role • lower domestic savings and investment rates by stifling competition • often fail to reinvest much of their profits • long-run impact may reduce foreign exchange earnings on both current and capital accounts • contribution to tax is less because of liberal tax concessions, excessive investment allowances, subsidies and tariff protection • management, entrepreneurial skills, technology, and overseas contacts provided by the MNCs may have little impact on developing local skills and resources • tend to promote the interests of some few modern-sector workers only • Production is done with capital- intensive technique which is not useful for labour surplus economies. This would aggravate the unemployment problem in the host country • they do not engage in R & D activities in underdeveloped countries • often use their economic power to influence government policies in directions unfavorable to development • damage the host countries by suppressing domestic entrepreneurship • inhibit the emergence of small- scale enterprises. R'tist@Tourism, Pondicherry University 25
  • 26. Role of private in Domestic air transportation • Of a total number of 454 airports and airstrips in India, 16 are designated as international airports. • The Airports Authority of India (AAI) owns and operates 97 airports. A recent report by Centre for Asia Pacific Aviation (CAPA), Over the next 12 years, India's Civil Aviation Ministry aims at 500 operational airports. • The Government aims to attract private investment in aviation infrastructure. • India has been witnessing a very strong phase of development in the past few months. • Many domestic as well as international players are showing interest in the growth and development of the aviation sector with immense focus on the development of the airports. • Indian private airlines Jet, Sahara, Kingfisher, Deccan, Spicejet - account for around 60% of the domestic passenger traffic. • Some have now started international flights. For the next years to come India is poised with strong focus on the development of its airport to meet the international standards. • The government is planning modernization of the airports to establish a standard. The newly developed airports will help releasing pressure on the existing airport in the country. • policy of open skies paved way for private airlines that started to fly internationally • High demand for investments in aviation infrastructure R'tist@Tourism, Pondicherry University 26
  • 27. Role of National Tourism organizations • Ministry of Tourism • Indian Institute of Tourism and Travel Management • National Council for Hotel Management and Catering Technology • India Tourism Development Corporation Limited • Indian Institute of Skiing and Mountaineering • National Institute of Water Sports • formulation and implementation of policies and programmes for the development of tourism • for attracting foreign tourists to India by way of developing tourism infrastructure, publicity and promotion, dissemination of information, co-ordination and supervision of activities of various segments of industry such as hotels, travel agencies, tour operators, etc • 20 field offices of the Ministry of Tourism in India and 13 in other countries to undertake both developmental and promotional activities R'tist@Tourism, Pondicherry University 27
  • 28. • overseas offices are in constant contact with tourists, travel intermediaries and media to promote tourism in India • field offices in India provide facilitation services to tourists and co-ordinate with the State Governments on tourism infrastructural development • The main objectives of the overseas tourist offices are to position India in the tourism generating markets as a preferred tourism destination, to promote various Indian tourism products vis-a-vis competition faced from various destinations and to increase India's share of the global tourism market • These objectives are met through an integrated marketing strategy and synergised promotional activities undertaken in association with the Travel Trade and State • Ashok International Trade Division of ITDC offers world class duty free shopping facilities to international travellers at its 38 outlets, earning crucial foreign exchange for the country and showcasing Indian products to the world • The Ashok Travels and Tours (ATT) • The Ashok Reservation and Marketing Services (ARMS) • The Ashok Institute of Hospitality & Tourism Management (AIH&TM) R'tist@Tourism, Pondicherry University 28
  • 29. Guidelines of ITDC Travel Agency • encourage quality standard and service • recognition granted by the Ministry of Tourism (MOT) • renewal / extension, thereafter, shall be granted for five years after Inspection conducted by a Committee comprising the concerned RD and a member of TAAI • documents scrutiny in all respects would be acknowledged by the Travel Trade Division (TT Division) in the MOT in respect of first approval • minimum Paid up Capital or (Capital employed) of Rs.3.00 lakh duly supported by the Audited Balance Sheet / Certificate of Statutory Auditor of the firm • approved by International Air Transport Association (IATA) or should be General Sales Agent (GSA) / Passenger Sales Agent (PSA) of an IATA • been in operation for a minimum period of one year before the date of application. • minimum office space should be at least 150 sq. ft for rest of India and 100 sq. ft for hilly areas which are above 1000 meters from sea level • TA should be under the charge of the Owner or a full time member • minimum of four qualified staff out of which at least one should have Diploma / Degree in Tourism & Travel Management from a recognized University • North – Eastern region, remote and rural areas, there should be a minimum of two staff out of which one should be a qualified employee • TA should be an income-tax assessee • monuments protected under the Ancient Monuments and Archaeological Sites & Remains Act, 1958 • For outsourcing approving is needed • pay a non-refundable fee of Rs.3, 000/- while applying for the recognition and renewal of Head Office as well as each Branch Office • Code of Conduct for “Safe & Honourable Tourism” • recognition / renewal would be granted to the Head Office of the TA • mandatory for an approved TA to prominently display the Certificate of approval of recognition / renewal or extension given by MOT • inbound tour operations only during the preceding financial year or calendar year should be a minimum of Rs. 25.00 lakh for rest of India and Rs. 5.00 lakh for the North – Eastern region R'tist@Tourism, Pondicherry University 29
  • 30. Incredible India BrandBACKGROUND • Nation branding is an important and vital concept in today’s era of global village. • Countries compete with each other to attract the attention, respect and trust of tourists, investors, donors, business delegates, media, and the governments of other nations. • Prior to 2002, the promotion of India as a brand used to be managed in a fragmented manner by various forums and delegates at Indian tourist offices located globally. • The campaigns lacked consistency, and required a single, unified strategy to promote India as a brand. • Against this backdrop, the Tourism Department of India engaged different agencies to create an international campaign. • For the print campaign Ogilvy & Mather (O&M); for television commercials and for handling the media account Enterprise Nexus; for creating an Internet presence WPP Group’s Maximize India; and for Web site creation Grey Interactive, were roped in. • The Incredible India campaign was launched with a lot of fanfare in September 2002 with the intention of promoting Indian tourism globally. • The Experience India Society (an association of hoteliers, tour operators and officials of Ministry of Tourism) and the Government of India jointly funded the first phase of the campaign spanning an initial three months. • Global attention was captured by telecasting the campaign over CNN, the BBC and other popular television channels across the world. • The focus of the campaign was on showcasing characteristic Indian features such as Ayurveda, yoga, wildlife and the Himalayas, through print and web media. BRAND MISSION To project India as a unique opportunity for physical invigoration, mental rejuvenation, cultural enrichment and spiritual elevation, along with other developments that make India a modern state with a state-of-the-art infrastructure. BRAND—INCREDIBLE INDIA! The three distinctive aspects of the campaign were: – Showcasing India as an incredible mix of diversity, culture, beautiful people and great destinations. – Communicating the spiritual flavour that India offers, and that no other country can. – Educating the rest of the world about the history of India, where one of the great civilizations originated. BRAND COMMUNICATION • Television commercials as well as print advertisements directed every prospective tourist to the Web site www.incredibleindia.org. The final decision taken by tourists is not an impulsive one. They generally take time, weighing different options, and then choose a destination. Hence, the site had to be an attractive one and moreover, a functional Web site, where tourists could plan their trips, book tickets and hotels, and check out the different available programmes. • The Web site which had catered to Indian tourism earlier, www.tourismofindia.com, was attractive at first glance, but with hastily collected information that, by no stretch of imagination, could be considered concise. It had no media room, a video segment that did not work R'tist@Tourism, Pondicherry University 30
  • 31. Experiencing the brand to experience India • The brand was projected in an aesthetic and pleasing manner so that every visitor to the Web site would want to experience the thrill and magic of visiting India. • Beautiful images of various parts of the country, people engaged in different activities, colourful local festivals, were projected to arouse in visitors a deep desire to have a hands-on experience of India. INCEPTION OF THE CAMPAIGN • Travel and tourism is the most online researched product. Hence, the Ministry of Tourism conducted a thorough review before creating and launching the Incredible India campaign. The research focused on identifying the information needs of the traveller—the various online tools used to obtain information; the times of the year when travellers come to India from different parts of the world; and the duration of the time spent in India. • The brand strategy was devised in order to maximize the results of the campaign. The online path was chosen for this brand. Hence, leading travel portals, travel sections in newspapers and magazines, online and offline travel agents, and leading search engines were identified. Following this research, the brand ‘Incredible India’ was launched in March 2002. • Journey of the brand by different packages on the website • Online 360’ approach and adding features like plan your trip • Other Innovations – Image gallery – Destination of the month – Innovative dynamic HTML (DHTML) creatives – Association with cricket (cricket-related sites like www.cricinfo.com were also used for advertising. • ISSUES – Every country needs a ‘personality’ with which it can be associated, a ‘branding’ that can help it compete successfully for international business. So we have the crisis management strategy of ‘Singapore Roars’, ‘Malaysia Truly Asia’, ‘100% Pure New Zealand’, ‘Amazing Thailand’, and our very own ‘God’s Own Country’ and ‘Incredible India’. – A branding programme should address many more issues that go beyond a good logo and a great campaign with haunting music. – It is the culmination of everything you do that will impress in the mind of your customer an image of who you are and what it is that sets you apart. – Branding does not stop at a creative campaign that can go on forever, particularly with cash- strapped tourism budgets like ours. – Branding has to deliver what it sets out to do— get more revenues through visitors from the segment that it was aimed at, consistently over a sustained period. – Thus, as a tourism brand, should India be arrogant enough to assume it is ‘incredible’ R'tist@Tourism, Pondicherry University 31
  • 32. Effective marketing of Events ultimate event promotion strategy is to find “a starving crowd.” – 1. Create Your Marketing Plan & Follow It • Mail • Newsletter • Telephone • E-mail • Live announcements • Companywide voicemail • ƒVerbal meeting announcement • Fax – 2. Secure an Accurate Prospect List – 3. Create a Winning Marketing Piece • remember to truly follow these three key marketing elements, – your event will be“destined for greatness.” – Remember…stay organized, – maximize your contacts, create a winning marketing piece – and follow your plan! R'tist@Tourism, Pondicherry University 32
  • 33. IUOTO (International Union of Official Travel Organisation) • In 1925, the International Corporation in tourism development had its beginning. The conference took place in London in Oct, 1946 and in 1947. IUOTO was founded. This organisation represented over 100 National tourist offices of various countries as full members and 88 National & International members as associates. IUOTO was only organisation which grouped together the Governmental/private tourist organizations all over the world. Organizational Structure • General Assembly, Executive Committee, Regional Commission, Technical Committee for Program & Coordination, Africa Sub Committee for facilitation, America Sub Committee of Finance, South Asia Europe Middle East Pacific and East Asia Secretariat General The general Committee: - These are consists of full and associate members. It met once a year. It elected President and Vice-President of the IUOTO. Executive Committee: - The Executive committee consists of 18 full members representing various geographical areas. Technical Committees: - It had following committees: 1. Committee on elimination of travel barriers. 2. Research committee to study international travel statistics. 3. Committee on travel department offered to members. 4. Transport committee in the field of rail, road, and sea and air transportation. Secretariat General: - It was located in Geneva. It maintains contact with other continental organisation produces various IUOTO publications and functioning of Tourism Development Committees. R'tist@Tourism, Pondicherry University 33
  • 34. Tourism Finance corporation of India • The Government of India had, pursuant to the recommendations of the National Committee on Tourism viz Yunus Committee set up under the aegis of Planning Commission, decided in 1988, to promote a separate All-India Financial Institution for providing financial assistance to tourism- related activities/projects. In accordance with the above decision, the IFCI Ltd. along with other All-India Financial/Investment Institutions and Nationalised Banks promoted a Public Limited Company under the name of "Tourism Finance Corporation of India Ltd. (TFCI)" to function as a specialised All-India Development Financial Institution to cater to the financial needs of tourism industry. TFCI was incorporated as a Public Limited Company under the Companies Act, 1956 on 27th January 1989 and became operational with effect from 1st February 1989 on receipt of Certificate of the Commencement of Business from the Registrar of Companies. TFCI has been notified as a Public Financial Institution under section 4A of the Companies Act, 1956, vide Notification No S.O 7(E) dated the 3rd January 1990 issued by the Ministry of Industry, Department of Company Affairs. TFCI's Registered office is situated at 13th Floor, IFCI Tower, 61, Nehru Place, New Delhi - 110 019. R'tist@Tourism, Pondicherry University 34
  • 35. • Objective TFCI provides financial assistance to enterprises for setting up and/or development of tourism- related projects, facilities and services, such as: • Hotels, Restaurants, Holiday Resorts, Amusement Parks, Multiplexes and Entertainment Centers, Education and Sports, Safari Parks, Rope-ways, Cultural Centers, Convention Halls, Transport, Travel and Tour Operating Agencies, Air Service, Tourism Emporia, Sports Facilities etc. • Forms of Financial Assistance Rupee Loan , Underwriting of public issues of shares/debentures and direct subscription to such securities, Guarantee of deferred payments and credit raised abroad., Equipment Finance, Equipment Leasing, Assistance under Suppliers' Credit. Working-Capital Financing, Takeover Financing, Advances Against Credit-Card Receivables • Eligibility for AssistanceTFCI provides financial assistance to projects with capital cost of Rs. 3 crore and above. In respect of projects costing between Rs. 1 crore and Rs. 3 crore, TFCI will consider financial assistance to the extent of unavoidable gap, if any, remaining after taking into account assistance from State Level Institutions/Banks. Unique projects, which are important from the tourism point of view and for which assistance from State Level institutions/ Banks is not available, may be considered on exceptional basis even though their capital cost is below Rs. 1 crore. Financial assistance is considered on similar lines for heritage and restaurant projects. Projects with high capital cost may be financed along with other All-India Financial/Investment Institutions. TFCI considers assistance even if the total cost is less than Rs. 3 crore for existing concerns with satisfactory performance for renovation/upgradation etc. track record of atleast 3 years and assisted concerns of TFCI with satisfactory credit record. The working capital limit would be calculated based on the turnover method as may be considered appropriate. R'tist@Tourism, Pondicherry University 35
  • 36. Promoters' Contribution • The minimum promoters' contribution for the projects is 30%. Relaxation may, however, be allowed in respect of large projects involving capital cost exceeding Rs. 50 crore. Debt Equity Ratio • TFCI extends term-loan assistance based on debt-equity ratio not exceeding 1.5:1. However, in case of hotels in seasonal locations/ multiplexes/ entertainment centers, amusement parks and other tourism- related projects, the debt-equity ratio would be stipulated in the range of 1:1 to 1.25:1. Rate of Interest • Interest on loan is flexible and linked to the PLR of TFCI which is presently 12.5% p.a. (since 1st August 2008). TFCI, while considering loans to the borrowers, evaluates each concern individually on various parameters such as Industry/ Business Risk, Environmental Risk, Project Risk, Management Risk, Security available, Income value to TFCI, etc. and accords rating ranging from AAA to B category. Loan is priced according to the prevalent PLR and the rating so achieved by the individual client within a spread ranging from PLR to PLR+1.5% per annum. High Risk Projects are charged interest at PLR+3% per annum. Interest is levied on monthly rests. In case of consortium/ multiple funding, if higher rate is charged by any other institution than the same rate is applicable to TFCI loan also. Besides, TFCI also charges appraisal-cum- up front fee @ 1% of the loan amount sanctioned as one time charge. Security • First charge on movable and immovable fixed assets. Personal Guarantees of the Promoters and Corporate guarantee of the group concern, if necessary. Pledge of promoters' share-holding. Repayment Schedule • This would depend on the period required for completion of the project and stabilisation of operations as also the projected cash-flows available for debt-servicing. The general norm of repayment is 8 years allowing moratorium of 2 years after full commercial operations. In case of multiplexes/ entertainment centers the cash-flows in the initial years are satisfactory; as such, the repayment of the loans to this sector could be made in 6-7 years allowing moratorium of 1-1½ years after full commercial operations. Norms for Takeover Financing • TFCI may consider financing well-established, assisted concerns having over 3 years' satisfactory track record for takeover of tourism-related project/company. Norms for Working-Capital Financing • The Working Capital assistance would be provided to concerns in the tourism sector with proven R'tist@Tourism, Pondicherry University 36
  • 37. Hotel meal plan • The American Plan (also listed as “AP”) means that the quoted rate includes three meals a day, i.e. breakfast, lunch, and dinner. The meals are provided by the hotel kitchen. Mostly, hotels in a remote location where there are not many restaurants — or none at all — need to stay at a hotel that offers an American plan. • The Modified American Plan (also listed as “MAP”) means that the quoted rate includes two meals a day, including breakfast and either lunch or dinner. Travelers choosing a hotel in a remote location where there are not many restaurants — or none at all — need to stay at a hotel that offers at least a Modified American plan. • The Continental Plan (also listed as “CP”), means that the quoted rate includes a continental breakfast, which is consists of coffee or tea, juice, and bread. Travelers can have different options of bread like loaf, croissants, scones, and muffins. The breakfast does not include cooked foods, such as pancakes or eggs. Breakfast is self-serve and a waiter will be available to pour and refill beverages. • The European Plan (also listed as “EP”), means that the quoted rate does not include any meals and is strictly for lodging and. The property owner will charge for the food separately. The advantage is that travelers is free to try a variety of restaurant experiences, and can often save money by eating at establishments that charge less. R'tist@Tourism, Pondicherry University 37
  • 38. The Importance Of Hotels And Accommodation In Promoting Tourism • In the modern times, the way people spend their vacations has undergone a great change. People like to spend good times with family and friend while at the same time exploring various tourist places across the globe. • As a result the tourism industry across the globe has seen an unprecedented growth which in turn has also resulted in tremendous growth in the hotel and accommodation facilities. • Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination. If a person, who is quite far away from home, gets to enjoy the same facilities and comforts as he enjoys at his home, then he is bound to become attached to the place. • On the other hand if the tourist ends up at a place where the hotels and accommodation facilities are not satisfactory, it is quite likely that he might never return to that place. Perhaps that is why, hotels and accommodation facilities being made available at different tourists spots, have shifted focus on providing maximum comfort to tourists at reasonable rates. • It is also vital to provide comfortable accommodation to people from diverse economical backgrounds. While five star hotels can cater to the needs of affluent visitors, small and medium range hotels and lodging houses are available for use by a middle class traveler. • Blog reviews are also vital that information about all the hotels and accommodation facilities available in a particular tourism spot is available to people quite easily. • For this there can be no better option than internet, as most tourist gain information about the hotels and accommodation facilities through this medium only. • The other ways are by making booklets containing information about the hotels and accommodation facilities available at train and bus stations. • The information provided to the tourists should be detailed and correct. It should contain the information related to room rentals, types of rooms, catering services, check out times, pick and drop facilities etc. • Additional information about the significant tourist spots in the area can also be provided both on the net as well as the booklets, to promote not only the hotel but the tourist spot as well. R'tist@Tourism, Pondicherry University 38
  • 39. INDIA LAND ENTRY POSTS from Nepal (from North part/ North Border) – The border crossings are (India/Nepal side) Sunauli/Bhairawa from Varanasi, Raxaul/Birganj from Kolkata, Kakarbhitta from Darjeeling, and Mahendrenagar-Banbassa from Delhi. – Now direct deluxe bus services is available from Pokhara Nepal. from Bhutan – The Royal Bhutanese Government runs a service to/from Phuentsholing. from Pakistan – From Pakistan the only land crossing is from Lahore to Amritsar via the Attari/Wagah border crossing. from Bangladesh – The most common way is the regular air-conditioned and comfortable bus services from Dhaka to Kolkata via Haridaspur (India)/Benapole (Bangladesh) border post. from Burma(Myanmar) tamu – Another daily bus service by 'Shyamoli' and others under the BRTC label from Dhaka connects Siliguri, but the buses in this route do not cross the Changrabanda/Burimari or Burungamari border post. – Other entry points from Bangladesh are Hili, Chilahati/Haldibari, Banglaband border posts for entry to West Bengal; Tamabil border post for a route to Shillong in Meghalaya, and some others with lesser known routes to north-eastern Indian regions. R'tist@Tourism, Pondicherry University 39
  • 40. • Time variation between two Longitudes – 360/24 hours = 15 degrees – 60 min/15degrees = 4minutes • ACCULTURATION – Acculturation is a process in which members of one cultural group adopt the beliefs and behaviors of another group. • Intercultural competence – Intercultural competence is the ability of successful communication with people of other cultures. • Cultural assimilation – is a socio-political response to demographic multi- ethnicity that supports or promotes the assimilation of ethnic minorities into the dominant culture. • Creolization – is a concept that refers to the process in which new African American cultures emerge in the New World • Colonization (or colonisation) – occurs whenever any one or more species populate an area. • Enculturation – is the process by which a person learns the requirements of the culture by which he or she is surrounded, and acquires values and behaviours that are appropriate or necessary in that culture. R'tist@Tourism, Pondicherry University 40
  • 41. • Xenophobia is defined as "an unreasonable fear of foreigners or strangers or of that which is foreign or strange". • Xenophily or xenophilia m eans an affection for unknown objects or peoples. • Nativism(politics) or politic al nativism, a term used by scholars to refer to ethnocentric beliefs relating to immigration and nationalism; antiforeignism • Ethnocentrism is making value judgments about another culture from perspectives of one's own cultural system. • Xenocentrism is the preference for the products, styles, or ideas of someone else's culture rather than of one's own R'tist@Tourism, Pondicherry University 41
  • 42. Scientific Management • Scientific management, also called Taylorism, • was a theory of management that analyzed and synthesized workflows. • Its main objective was improving economic efficiency, especially labor productivity. • It was one of the earliest attempts to apply science to the engineering of processes and to management. • Its development began with Frederick Winslow Taylor in the 1880s and 1890s within the manufacturing industries. • Its peak of influence came in the 1910s; by the 1920s, it was still influential but had begun an era of competition and syncretism with opposing or complementary ideas. • Although scientific management as a distinct theory or school of thought was obsolete by the 1930s, most of its themes are still important parts ofindustrial engineering and management today. • These include analysis; synthesis; logic; rationality; empiricism; work ethic; efficiency and elimination of waste; standardization of best practices; disdain for tradition preserved merely for its own sake or merely to protect the social status of particular workers with particular skill sets; the transformation of craft production into mass production; and knowledge transfer between workers and from workers into tools, processes, and documentation. R'tist@Tourism, Pondicherry University 42
  • 43. Profitability index (PI), • also known as profit investment ratio (PIR) and value investment ratio (VIR), is the ratio of payoff to investment of a proposed project. • It is a useful tool for ranking projects because it allows you to quantify the amount of value created per unit of investment. • The ratio is calculated as follows: R'tist@Tourism, Pondicherry University 43
  • 44. • Dvaita • also known as Bheda-vāda, Tattva- vāda and Bimba-pratibimba-vāda) is a school of Vedanta founded byShri Madhvacharya. • Dvaita stresses a strict distinction between God--the Supreme- Soul (paramaatma ) and the individual souls of beings, jiivatma According to Madhvacharya, the individual souls of beings are not 'created' by God but do, nonetheless, depend on Him for their existence. • Madhvācārya (1238–1317) was the chief proponent of Tattvavāda "Philosophy of Reality", popularly known as the Dvaita school of Hindu philosophy. • It is one of the three most influential Vedānta philosophies. • Madhvācārya was one of the important philosophers during the Bhakti movement. • He was a pioneer in many ways, going against standard conventions and norms. According to tradition, Madhvācārya is believed to be the third incarnation of Vāyu (Mukhyaprāṇa), after Hanumān and Bhīma • Advaita Vedanta • is considered to be the most influential and most dominant sub-school of the Vedānta school of Hindu philosophy • Other major sub-schools of Vedānta are Dvaita and Viśishṭādvait a; • while the minor ones include Suddhadvaita, Dvaitadvaita and Achinty a Bhedabheda • . Advaita (literally, non-duality) is a system of thought where "Advaita" refers to the identity of the Self (Atman) and the Whole (Brahman) • The key source texts for all schools of Vedānta are the Prasthanatrayi—the canonical texts consisting of the Upanishads, theBhagavad Gita and the Brahma Sutras. • The first person to explicitly consolidate the principles of Advaita Vedanta was Adi Shankara, while the first historical proponent was Gaudapada, the guru of Shankara's guru Govinda Bhagavatpada. • 788 CE - 820 CE, palady, kerala R'tist@Tourism, Pondicherry University 44
  • 45. Nimbarka • for propagating the VaishnavaTheology of Dvaitadvaita, duality in unity. • According to scholars headed by Prof. Roma Bose, he lived in the 13th Century, on the assumption that Śrī Nimbārkācārya was the author of the work Madhvamukhamardana. • According to Nimbārka Sampradāya however, Śrī Nimbārkācārya appeared over 5000 years ago, in the year 3096 BCE at the time when the grandson of Arjuna was on the throne. • He hailed from the present-day Andhra Pradesh, Ramanuja • traditionally 1017–1137, also known as Ramanujacharya, was a theologian, philosopher and scriptural exegete. He is seen by Śrīvaiṣṇavas as the third and most important teacher (ācārya) of their tradition (after Nathamuni and Yamunacharya), and by Hindus in general as the leading expounder of Viśiṣṭādvaita, one of the classical interpretations of the dominant Vedanta school of Hindu philosophy Shuddadvaita • is the "purely non-dual" philosophy propounded by Vallabhacharya(1479-1531 CE), the founding philosopher and guru of the Vallabhā sampradāya ("tradition of Vallabh") or Puśtimārg ("The path of grace"), a Hindu Vaishnava tradition focused on the worship of Krishna. • Vallabhacharya's pure form (nondualist) philosophy is different from Advaita. • The Shrinathji temple at Nathdwara, and compositions of eight poets (aṣṭachap), including Surdas, are central to the worship by the followers of the sect. R'tist@Tourism, Pondicherry University 45
  • 46. South Indian Dynasties • There were several significant rulers and dynasties in southern Indian history. Dynasties such as – Cheras, – Cholas, – Pallavas, – Pandyas, – the Satavahanas of Amaravati, – Kadambas of Banavasi, – Western Ganga Dynasty, – Chalukya dynasty of Badami, – Western Chalukyas, – Eastern Chalukya, – Hoysalas, – Kakatiya dynasty, and – Rashtrakutas of Manyaketha have ruled over South India. R'tist@Tourism, Pondicherry University 46
  • 47. Voluntary Initiatives for Sustainability in Tourism • Mission Statement “To promote and support sustainable tourism development through the representation, promotion and mutual co-operation of international, national and regional certification schemes and other voluntary initiatives for sustainable tourism at an international level.” VISIT stands for “Voluntary Initiative for Sustainability in Tourism”, and was created within the frame of an EU funded LIFE project in tourism eco-labelling. The name outlines the concept of the organisation: a positive collaboration between distinct initiatives working towards achieving sustainability in tourism. The Association was established in 2004 at REISEPAVILLON, Europe’s leading Green and Ecotourism Fair. This was the culmination of ongoing liaison and co-operation between a dozen leading tourism eco-labels from 2001 onwards. Seven of these labels (based in the Netherlands, Italy, Denmark, Latvia, United Kingdom, Switzerland and Luxembourg) founded the organisation together they represent over 2,000 participating tourism enterprises. Other organisations involved with and interested in sustainable tourism may join the organisation as associate members, these include ecolabels working towards full membership such as Ecocamping and professional bodies involved in research and development in sustainable tourism such as Ecotrans. For further information on joining VISIT as a Full member ecolabel or as an Associate please contact the VISIT secretary at the address below or download the relevant forms on other pages on this site. The alliance between the labels within VISIT is based on mutual understanding and recognition and the agreement to adopt a common standard. This standard sets the framework by which credible tourism eco- labels should operate in Europe. This ensures the consumer has a reliable and responsible tourism choice and an indication that there are efforts to improve the destination towards more sustainability. VISIT is the first association of its type anywhere in Europe and its primary goal is to ensure that eco- labelling in tourism is successful, practical and responsible. R'tist@Tourism, Pondicherry University 47
  • 48. Volunteer travel • Volunteer travel, volunteer vacations, voluntourism, or vacanteerism • is travel which includes volunteering for a charitable cause. In recent years, "bite- sized" volunteer vacations have grown in popularity. The types of volunteer vacations are diverse, from low-skill work cleaning up local wildlife areas to providing high-skill medical aid in a foreign country. Volunteer vacations participants are diverse but typically share a desire to “do something good” while also experiencing new places and challenges in locales they might not otherwise visit. • There are also other types of traveling that engage people with scientific research and education to promote the understanding and action necessary for a sustainable environment. Participants cover a fee that would include expenses on the different sites worldwide, and engage in projects according to their interest or location. • Regulatory aspects of hotel – Engineering and Environment Committee – Loss Prevention Committee – Risk Management Committee R'tist@Tourism, Pondicherry University 48
  • 49. Marketing Plan for Airlines • Situation Analysis Market Summary SWOT Analysis Competition Product Offering Keys to Success Critical Issues Historical Results Macroenvironment Marketing Strategy Marketing Objectives Financial Objectives Target Markets Positioning Break-even Analysis Sales Forecast Controls Implementation Contingency Planning R'tist@Tourism, Pondicherry University 49
  • 51. • Concepts of Tourism and Tourists Why people travel real or perceived need to escape from the routine situations of home, work and familiarity of physical or social environments Reasons people travel desire to escape the mundane pursue relaxation and recuperation opportunity for play strengthen family bonds prestige of destination social interaction education wish fulfillment shopping Tourist behaviour reveals tourist motivations Graburn’s “tourist inversions” shifts in behavior away from the norm towards a temporary opposite Think about your last vacation - what did you do that was completely different from your usual life? R'tist@Tourism, Pondicherry University 51
  • 52. • Tourist Inversions Dimension: Environment Continua: Winter vs. Summer, cold vs. warmth, crowds vs. isolation, modern vs. ancient, home vs. foreign Climate and opportunities for activities such as skiing, swimming • Tourist Inversions Dimension: Lifestyle Continua: Thrift vs. indulgence, affluence vs. simplicity, work vs. leisure Expenditure increased on events or purchases • Tourist Inversions Dimension: Formality Continua: Rigid vs. flexible, formal vs. informal, restriction vs. license Dress codes, social behaviors and routines replaced • Tourist Inversions Dimension: Health Continua: Gluttony vs. diet, stress vs. tranquility, sloth vs. exercise, age vs. rejuvenation Increased consumption, relaxation as relief from routine stress and active holidays as alternative to sedentary daily lives Applying Graburn’s Inversions only some dimensions will be subject to reversal in any one trip explains why same people take different trips at different times of the year to different places but there are also different degrees of departure from the norm, not explained R'tist@Tourism, Pondicherry University 52
  • 53. • Push-Pull Effect Iso-Ahola’s model of the social psychology of tourism Escape from routine environments (Push) Rewards from the environments visited (Pull) Personal Characteristics of Tourists Plog’s psychographic profile populations arranged along a personality continuum Psychocentrics - self-inhibited, non-adventurous Allocentrics - confident, naturally adventurous, seek variety and experience Tourist Choices However, Plog’s model does not explain extrinsic and intrinsic motivations (caused by external circumstances or internal characteristics) Pearce suggests people have a “travel career” where they change “levels” during their lives changes may be prevented by money, health or other people R'tist@Tourism, Pondicherry University 53
  • 54. • Tourism Typologies many tendencies exist simultaneously types of tourist however show that some tend to occur together allow us recognize different types of tourism (e.g. business tourism) anticipate motives and the impact on structural elements (e.g. hotels Organized Mass Tourists: package holiday with little contact with host community • Individual Mass Tourists: like organized mass tourist but wishes to visit sites not covered in packages • Explorers: arrange travel independently and want to experience the social and cultural life of the destination • Drifters: wants no contact with other tourists and seeks to live with the host community • Points about conceptual models Remember, all of these factors occur to a great or lesser degree • Push-Pull, psychological preferences and aging factors occur simultaneously Although can explain much about tourism and leisure, are too general to specifically predict patterns of consumption Conclusions - People’s motivations change over their lifetimes at different times of the year due to extrinsic factors (such as money and other people) and intrinsic factors (such as personality types) R'tist@Tourism, Pondicherry University 54
  • 55. • The Grand Tour • was a circuit of Europe undertaken by the wealthy, for reasons which included culture, education, health and pleasure. • Principally centred on France,Italy and Germany, some tours also extended to Spain, Portugal and Greece. • The dominant nationality on the Grand Tour was the British, but there were also significant numbers of French, German and Russian participants. • Grand Touring developed in the sixteenth century, reached its zenith in the eighteenth century and survived in modified form into the nineteenth century. • A tour could last from anywhere between two to eight years. • Ethnic Tourism • Ethnic tourism is "travel motivated by search for the first hand, authentic and sometimes intimate contact with people whose ethnic and /or cultural background is different from the tourists". Ethnic tourists are driven by the desire to see something different where curiosity is the ultimate factor. The travelers choose to experience first hand the practices of another culture, and may involve performances, presentations and attractions portraying or presented by indigenous communities. In a broader perspective, it includes cultural, heritage, anthropological, tribal, village and similar forms of tourism. Ethnic tourism, if properly planned and managed, can be promoted as sustainable form of tourism and can be utilized as a tool for the preservation and conservation of culture and heritage as well as poverty alleviation. India, rich with its cultural diversity, grand heritage and inimitable history, is a world famous cultural tourism destination. The focal point of India's attractiveness as a destination is it's diverse ethnicity. R'tist@Tourism, Pondicherry University 55
  • 62. Relationship Marketing • Relationship marketing is not about having a "buddy-buddy" relationship with your customers. Customers do not want that. Relationship Marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a process over timerather than single unconnected events. By molding the marketing message and tactics to the LifeCycle of the customer, the Relationship Marketing approach achieves very high customer satisfaction and is highly profitable. • The relationship marketing process is usually defined as a series of stages, and there are many different names given to these stages, depending on the marketing perspective and the type of business. For example, working from the relationship beginning to the end: – Interaction > Communication > Valuation > Termination – Awareness > Comparison > Transaction > Reinforcement > Advocacy – Suspect > Prospect > Customer > Partner > Advocate > Former Customer • Using the relationship marketing approach, you customize programs for individual consumer groups and the stage of the process they are going through as opposed to some forms of database marketing where everybody would get virtually the same promotions, with perhaps a change in offer. The stage in the customer LifeCycle determines the marketing approach used with the customer. R'tist@Tourism, Pondicherry University 62
  • 64. Semantic barriers of communication for Tourism • Lack of common language • Poor vocabulary • Use of jargons • Poor grammar, punctuation • Round about verbiage • Lack of clarity in the message R'tist@Tourism, Pondicherry University 64
  • 67. Negative impacts of mass tourism • Resources scarcity • Depletion of tourism attractions • Sexual abuse • Displacement • Erosion of local cultures R'tist@Tourism, Pondicherry University 67
  • 68. National Rail Museum is a museum in Chanakyapuri, New Delhi which focuses on the rail heritage of India it opened on the 1 February, 1977 Fairy Queen: Fairy Queen is the oldest running steam locomotive in the world. It was built in 1855. • Gandhola Monastery, Lahaul, H.P. • Key Monastery, Spiti, Himachal Pradesh. • Tabo Monastery, Spiti, Himachal Pradesh • Auli, (alt. 2915 mts-3049 mts ) is an important ski destination in the Himalayan mountains of Uttarakhand, India. Auli is known as 'Bugyal' in the regional language which means meadow. • Bir in kangra valley, ski destination • Since 1994, PATA has operated Green Leaf, an environmental awareness programme for the Pacific Asia region. TGV prototypes evolved into electric trains with the petrol crisis of 1973. Following the inaugural TGV service between Paris and Lyon in 1981, the TGV network, centred on Paris, has expanded to connect cities across France and in adjacent countries. • A TGV test train set the record for the fastest wheeled train, reaching 574.8 km/h (357.2 mph) on 3 April 2007. At mid 2011, the TGV is the fastest conventional train in the world, reaching 320 km/h (200 mph) on the "LGV Est". • A TGV service held the record for the fastest scheduled rail journey with a start to stop average speed of 279.4 km/h (173.6 mph), which was temporarily surpassed by the Chinese CRH service Harmony express on the Wuhan–Guangzhou High-Speed Railway from December 2009 until July 2011. R'tist@Tourism,Pondicherry University 68
  • 69. Acid-Test Ratio • A stringent indicator that determines whether a firm has enough short-term assets to cover its immediate liabilities without selling inventory. The acid-test ratio is far more strenuous than the working capital ratio, primarily because the working capital ratio allows for the inclusion of inventory assets. Calculated by: • • Companies with ratios of less than 1 cannot pay their current liabilities and should be looked at with extreme caution. Furthermore, if the acid-test ratio is much lower than the working capital ratio, it means current assets are highly dependent on inventory. Retail stores are examples of this type of business. The term comes from the way gold miners would test whether their findings were real gold nuggets. Unlike other metals, gold does not corrode in acid; if the nugget didn't dissolve when submerged in acid, it was said to have passed the acid test. If a company's financial statements pass the figurative acid test, this indicates its financial integrity. • Returning home from China in 1292 CE, Marco Polo arrives on the Coromandel Coast of India in a typical merchant ship with over sixty cabins and up to 300 crewmen. • Hiuen Tsang Memorial is one of the major tourist attractions in Nalanda. Hiuen Tsang Memorial is erected in the memory of the famous Chinese traveler Hiuen Tsang. During the glorious days of Nalanda University, Hiuen Tsang came to study Buddhism and mysticism in India. He came in India in 633 AD i.e. during the Gupta period and stayed at Nalanda University for twelve years. He traveled the whole India during his stay at Nalanda. R'tist@Tourism,Pondicherry University 69
  • 70. Green Triangle • covers three major destinations of North East India - Kaziranga National Park in Assam, Guwahati - the capital of Assam, and Shilong in Meghalaya. Kaziranga is well-known for one horned rhino. Guwahati is considered as the Gateway city of North East India. Shilong is a popular hill station of North East India and home of the Khasi Highland Tribe. Shilong is also known as the Scotland of the East. • ECOTEL ® certified Hotels under the CHPL umbrella: • The Uppal, an ECOTEL Hotel, New Delhi • Cabbana Hotel, an ECOTEL Hotel, Phagwara, Punjab. • Rodas, an ECOTEL Hotel, Mumbai • The Fern, an ECOTEL Hotel, Jaipur • Meluha The Fern, an ECOTEL Hotel, Mumbai • The Fern Residency, an ECOTEL Hotel, Gurgaon R'tist@Tourism,Pondicherry University 70
  • 71. Passport Types of passports • Regular passport (Deep Blue/Black cover) - Issued for ordinary travel, such as vacations and business trips (36 or 60 pages) • Diplomatic passport (Maroon cover) - Issued to Indian diplomats, top ranking government officials and diplomatic couriers. • Official passport (White cover) - Issued to individuals representing the Indian government on official business R'tist@Tourism,Pondicherry University 71
  • 72. Types • A rough standardization exists in types of passports throughout the world, although passport types, number of pages and definitions can vary by country. • Full passports • Ordinary passport (Tourist passport, Regular passport, Passport) • Issued to citizens and other nationals, and generally the most-issued type of passport. Sometimes it is possible to have children registered within the ordinary passport of the parent, rendering the passport functionally equal to a family passport. • Official passport (Service passport, also Special passport) • Issued to government employees for work-related travel, and to accompanying dependents. • Diplomatic passport • Issued to diplomats for work-related travel, and to accompanying dependents. Although most diplomats with diplomatic immunity carry diplomatic passports, having a diplomatic passport is not the equivalent of having diplomatic immunity. A grant of diplomatic status, a privilege of which is diplomatic immunity, has to come from the government of the country in relation to which diplomatic status is claimed. Also, having a diplomatic passport does not mean visa-free travel. A holder of a diplomatic passport usually has to obtain a diplomatic visa, even if a holder of an ordinary passport may enter a country visa-free or may obtain a visa on arrival. • In exceptional circumstances, a diplomatic passport is given to a foreign citizen with no passport of his own, such as an exiled VIP who lives, by invitation, in a foreign country. • Emergency passport (Temporary passport) • Issued to persons whose passports were lost or stolen, and who do not have time to obtain replacement passports. Sometimes laissez-passer are used for this purpose. • Collective passport • Issued to defined groups for travel together to particular destinations, such as a group of school children on a school trip to a specified country. • Family passport • Issued to family members—father, mother, son, daughter. There is one passport holder. The passport holder may travel alone or with one or more other family members. A family member who is not the passport holder cannot use the passport for travel unless accompanied by the passport holder. R'tist@Tourism,Pondicherry University 72
  • 73. different visa types • The Tourist Visa is a multiple entry visa valid for a period of 180 days, granted for the purpose of tourism. Visits to family and friends are covered by this visa. The six month Tourist Visa is valid from the date of issue. Tourist Visas can also be given for 3 months. Three month visas are valid from the date of first entry into India, which must be within 2 months of the date of issue. Three month visas are gradually being phased out. General requirements are: - A correctly completed application form in BLACK INK AND BLOCK CAPITALS. If you use an EasyFill Form, be sure to press the Caps Lock key on your keyboard. - The applicant's original passport. It must be valid for AT LEAST SIX MONTHS and have AT LEAST 4 FREE PAGES. - Correct visa fee, payable only in CASH or by BANK DRAFT. - Two passport-size photographs. - If you do not hold a passport for the country you are resident in, you must supply proof of residency (e.g. National ID Card, Driver's Licence). You are likely to be charged extra for your visa, and processing time may be longer (allow 3 weeks minimum). • Transit Visas • Business Visas • Employment Visas • Student Visas • Entry Visas • Conference Visas • Journalist Visas (J-Visa) • Research Visas • Missionary Visas • Collective Visas R'tist@Tourism,Pondicherry University 73
  • 74. CORAL REEFS DISTRIBUTION IN INDIA Gulf of Kutch • The reefs here are also of fringing type around a chain of islands from Jodhiya in the north to Port Okha in the south. These are the most northern reefs in the Indian subcontinent. Because of the environmental conditions which are extreme, with a large range in temperature and salinity, at this site, the reefs are relatively less developed and harbor a low biodiversity compared to other Indian reefs. The Gulf of Kutch is also a region of high industrial development - this has been responsible for a large scale of mortality of reef corals in the recent past. The entire Gulf of Kutch reefs have now been declared as a Marine National Park. Lakshadweep Islands • The coral formation consists of 10 atolls with 36 islands of which 10 are inhabited. The atolls, with the lagoon at islands cover areas ranging from 30 to 300 sq. km. The islands, however, range from less than a km to about 9 km in length. The maximum width does not exceed two km across. The health of the reefs is generally excellent, especially in the uninhabited atolls whereas in the habitant islands, human impacts, as elsewhere, are significant. Gulf of Mannar • Fringing reefs occur around a chain of 20 islands from Rameswaram in the north to Tuticorin in the south. The reefs at the northern and southern ends of the chain are partially degraded due to human activities (mining, fishing and industrial development) whereas those in the middle, because of their location away from human settlements, are in a relatively better condition. These reefs form part of the Gulf of Mannar Biosphere reserve. Andaman and Nicobar Islands • These islands in the Bay of Bengal number around 500 and all of them have fringing reefs. Most of them, like those at Nicobar, have healthy reefs with a large biodiversity. However, near human settlements, such as Port Blair, impacts are readily visible. A serious natural threat to these reefs in the last two decades was infestation with the crown-of-thorns starfish. R'tist@Tourism,Pondicherry University 74
  • 75. • Table d'hôte is a French loan phrase which literally means "host's table". It is used as restaurant terminology to indicate a menu where multi-course meals with only a few choices are charged, at a fixed total price. Such a menu may also be called prix fixe • Table d'hôte is meant to contrast with "À la carte", i.e. the usual menu operation of a restaurant, whereby customers may order any of the separately priced menu items available. • The maître d’hôtel often shortened to maître d’) in the original French language is literally the "master of the hotel". In a suitably staffed restaurant or hotel, it is the person in charge of assigning customers to tables and dividing the dining area into areas of responsibility for the various servers on duty • Sous-chef The Sous-Chef de Cuisine (under-chef of the kitchen) is the second in command and direct assistant of the Executive Chef. This person may be responsible for scheduling and substituting when the Executive Chef is off- duty and will also fill in for or assist the Chef de Partie (line cook) when needed. Smaller operations may not have a sous-chef, but larger operations may have several • Chef de Partie, Station chefs specialize in a single area of production, A chef de partie, often called a "station chef" or a "line cook," is responsible for one particular area of food production in the kitchen. This position is usually found in larger kitchens with a staff big enough to allow for specialization. Usually, each "station" in the kitchen has only one or two workers on duty at any given time. In a case where there's more than one chef de partie on duty, they're often divided into a hierarchy using titles like "first cook," "second cook" and so forth. • Chef de cuisine, executive chef and head chef, This person is in charge of all things related to the kitchen which usually includes menu creation; management of kitchen staff; ordering and purchasing of inventory; and plating design. Chef de cuisine is the traditional French term from which the English word chef is derived. Head chef is often used to designate someone with the same duties as an executive chef, but there is usually someone in charge of them, possibly making the larger executive decisions such as direction of menu, final authority in staff management decisions, etc. This is often the case for chefs with several restaurants. R'tist@Tourism,Pondicherry University 75
  • 76. The Popularisation of Up-Selling • Up-selling is probably used most in Food & Beverage outlets such as fast- food restaurants, cafes and bars where the counter staff or the bartender would ask the customer pay just a little bit more for an up-size or a better brand of whisky. McDonald's does that, so does Starbucks, to great success. • However, when you probe further, you'll understand the reasons for their success in such cases. Beverages usually command a very high amount of margin (esp. for soft drinks and coffee) such that even if the up-size is given free, it would hardly hurt profits. The extra EUR0.10 you pay for the up-size may seem small to you, but it can actually worth up to tens if not hundred times the costs for providing you the additional amount of liquid. • Hence, up-selling by enticing the customer just to pay a bit more may not give you your just returns. Unfortunately, up-selling by asking the customer to pay a lot more doesn't make your deal attractive anymore. • Cross-Selling Other Products • It used to be rumoured that McDonald's used to have 20% of its revenue are attributed to french-fries sales, and all the counter staff has to say are the 5 magical words "Would you like fries with that". • Whether this rumour is true or not, McDonald's is indeed really successful in cross-selling french-fries, apple pies and other stuff that you didn't think of buying, but bought nevertheless just because the counter staff suggested to you. • Air Deccan, the first low cost carrier of India has truly changed the face of Indian Aviation Industry. The airline gave wings to the dream of flying of every common Indian. Promoted by aviation enthusiasts, Capt Gopinath, Capt KJ Samuel and Vishnu Raval, Air Deccan tickets started its journey on 23rd August 2003. The airline has its base in Bangalore with its secondary hub at Meenambakkam International Airport, Chennai. R'tist@Tourism,Pondicherry University 76
  • 77. Leakage effect • The leakage effect is a concept within the study of tourism. The term refers to the way in which revenue generated by tourism is lost to other countries' economies. Leakage may be so significant in some developing countries that it partially neutralizes the money generated by tourism. • Methods • Leakage occurs through six different mechanisms.It is an intrinsic component of international tourism and thus is present in every country, to widely-varying degrees. • Goods and services • Many countries must purchase goods and services to satisfy their visitors. This includes the cost of raw materials used to make tourism- related goods, such as souvenirs. For starting tourism industries, this is a significant problem, as some countries must import as much as 50% of tourism-related products. • Infrastructure • Some less economically developed countries do not have the domestic ability to build tourism- related infrastructure (hotels, airports, etc.). The cost of such infrastructure is then leaked out of the country.sapopo 4 Refilwe • Foreign factors of production • Smaller countries often require foreign investment to start their tourism industry. Thus, profits from tourism may be lost to foreign investors. In addition, travel agents outside of the destination country remove money from that market as well. • Promotional expenditures • Many countries spend considerable sums of money for advertisements and publicity. Maintaining a presence abroad may increase the volume of tourists to a country but also represent a considerable loss of money to foreign markets. R'tist@Tourism,Pondicherry University 77
  • 78. • Transfer pricing • Many foreign companies manipulate their pricing to reduce taxes and other duties. In smaller or less developed countries, where many tourism-related companies may be foreign owned, this can represent a substantial loss of income. • Tax exemptions • Countries with a small tourism industry may have to give tax exemptions or other offers to increase foreign investment. While this may enlarge the tourism industry there, it must be taken into account as an instrument of income loss. • Application • A study of tourism 'leakage' in Thailand estimated that 70% of all money spent by tourists ended up leaving Thailand (via foreign-owned tour operators, airlines, hotels, imported drinks and food, etc.). Estimates for other Third World countries range from 80% in the Caribbean to 40% in India. • Leakage is not restricted to less-developed countries. Australia experiences a significant leakage effect from Japanese tourists. Though the spend the most per capita of all tourists to Australia, much of what they spend is through Japanese travel companies, Japanese hotels, and other foreign-owned businesses. There is thus significant leakage to Japan's economy. • Leakage not only varies from country to country, but also from industry to industry. High-income tourism may well significantly increase leakage, as that industry likely involves importing more goods and services than usual. Ecological or adventure tourism may exhibit a very small degree of leakage, however, as they place value solely on what the host country has to offer R'tist@Tourism,Pondicherry University 78
  • 79. • Effect • As a result of the leakage effect, tourism industries in developed countries often are much more profitable per dollar received than tourism in smaller countries. Islands, in particular, suffer from significant leakage. In countries such as Turkey and the United Kingdom, the benefit to the economy from tourism is twice the dollar amount spent by tourists. In smaller places, such as Micronesia and Polynesia, that benefit is half the dollar amount spent. Some locations have managed to nullify the leakage effect almost entirely - New York City claims to generate seven dollars for the local economy per dollar spent by tourists. Some estimates of the degree of leakage claim only 5% of money spent on tourism remains in a developing country's economy. • Reducing leakage • For many countries, some sources of leakage are unavoidable. Foreign- owned hotels and airlines are necessary for all but the most established of tourism industries. However, encouragement of domestic involvement in a country's tourism industry may reduce leakage in the long run. Currently, the most popular measure is restrictions on spending. Countries may limit the use of foreign currency within their borders, reducing the effect of transfer pricing (see above). Many countries require visitors to have a certain amount of money before entering, as well R'tist@Tourism,Pondicherry University 79
  • 80. Tourism Multiplier Effect • Tourism not only creates jobs in the tertiary sector, it also encourages growth in the primary and secondary sectors of industry. This is known as the multiplier effect which in its simplest form is how many times money spent by a tourist circulates through a country's economy. • Money spent in a hotel helps to create jobs directly in the hotel, but it also creates jobs indirectly elsewhere in the economy. The hotel, for example, has to buy food from local farmers, who may spend some of this money on fertiliser or clothes. The demand for local products increases as tourists often buy souvenirs, which increases secondary employment. • The multiplier effect continues until the money eventually 'leaks' from the economy through imports - the purchase of goods from other countries. • A study of tourism 'leakage' in Thailand estimated that 70% of all money spent by tourists ended up leaving Thailand (via foreign-owned tour operators, airlines, hotels, imported drinks and food, etc.). Estimates for other Third World countries range from 80% in the Caribbean to 40% in India. Source: R'tist@Tourism,Pondicherry University 80
  • 81. Grant of L-1 Licence • Every year Government of NCT of Delhi formulates the Excise Policy and approves Terms & Conditions for grant of L-1 licenses. In pursuance to this policy and the approved terms & conditions, licences in form L-1 are granted for the wholesale supply of Indian liquor. These are granted to a Company or a society or a partnership firm or proprietorship firm having licensed manufacturing units(distillery / brewery /winery/bottling plant). • The applications for the grant of Licence are invited through the public notice published in some of the leading newspapers and in the official website of the Department. An application for the grant of L-1 Licence is required to be made in response to the public notice in the prescribed format together with its Appendices ('B' and 'C') to the Dy. Commissioner of Excise. The prime job of L-1 Licensee is to supply liquor to the holders of Licenses in form L-6, L-7,L-9,L-10,L-12,L-13,L- 14,L-15,L-16,L-17,L-18,L-19,L-20,L-21,L-28,L-29 and other liquor licences in the National Capital Territory of Delhi. • The aspirants for the grant of L-1 Licences have to comply with the procedure as laid down in the terms and conditions for the grant of L-1 Licences which are made available in the Office during the notice period. R'tist@Tourism,Pondicherry University 81
  • 82. ABC analysis • The ABC analysis is a business term used to define an inventory categorization technique often used in materials management. It is also known as Selective Inventory Control. it stands for Always Better Control. Policies based on ABC analysis: A ITEMS: very tight control and accurate records B ITEMS: LESS TIGHTLY CONTROLLED and good records C ITEMS: simplest controls possible and minimal records • The ABC analysis provides a mechanism for identifying items that will have a significant impact on overall inventory cost, while also providing a mechanism for identifying different categories of stock that will require different management and controls. • The ABC analysis suggests that inventories of an organization are not of equal value. Thus, the inventory is grouped into three categories (A, B, and C) in order of their estimated importance. • 'A' items are very important for an organization. Because of the high value of these ‘A’ items, frequent value analysis is required. In addition to that, an organization needs to choose an appropriate order pattern (e.g. ‘Just- in- time’) to avoid excess capacity. 'B' items are important, but of course less important, than ‘A’ items and more important than ‘C’ items. Therefore ‘B’ items are intergroup items. 'C' items are marginally important R'tist@Tourism,Pondicherry University 82
  • 83. Johari window • The Johari window is a technique created by Joseph Luft and Harry Ingham in 1955 in the United States, used to help people better understand their mental instability. It is used primarily in self-help groups and corporate settings as aheuristic exercise. • When performing the exercise, subjects are given a list of 56 adjectives and pick five or six that they feel describe their own personality. Peers of the subject are then given the same list, and each pick five or six adjectives that describe the subject. These adjectives are then mapped onto a grid. • Charles Handy calls this concept the Johari House with four rooms. Room 1 is the part of ourselves that we see and others see. Room 2 is the aspects that others see but we are not aware of. Room 3 is the most mysterious room in that the unconscious or subconscious part of us is seen by neither ourselves nor others. Room 4 is our private space, which we know but keep from others. • The concept is clearly related to the ideas propounded in the Myers-Briggs Type Indicator program, which in turn derive from theories about the personality first explored by psychologist Carl Jung. • An alternate mechanism for determining an individual's Johari Window is to plot the scores from the Personal Effectiveness Scale (PES). The Scale comprises of three factors : Self-Disclosure, Openness to Feedback & Perceptiveness. The Self-Disclosure score is to be plotted horizontally, whereas the Openness to Feedback score is to be plotted vertically. The Johari Window formed naturally displays the sizes of the Open, Hidden, Blind Spot & Unknown areas, giving a perspective into the individual's personality. The individual may also plot another Window, the Dream Johari Window. The sizes of the areas in the Dream Johari Window may be different from the sizes of the same areas in the current Johari Window. The Dream Johari Window represents what an individual wants his/her personality to be like. The individual having a Dream Johari Window identical to the current Johari Window may have a balanced personality. The Perceptiveness score from the PES indicates how likely it is for the individual to achieve the Dream Johari Window. For example, a LOW score on the PES indicates less possibility of transition R'tist@Tourism,Pondicherry University 83
  • 84. • An empty Johari window, with the "Rooms" arranged clockwise, starting with Room 1 at the top left R'tist@Tourism,Pondicherry University 84
  • 85. • Tourist arrivals data is the most commonly used measure of tourism demand, followed by tourist expenditure and tourist nights in registered accommodation. • Holiday Inn is a brand of hotels, formally a economy motel chain, forming part of the British InterContinental Hotels Group(IHG). It is one of the world's largest hotel chains with 238,440 bedrooms and 1,301 hotels globally. There are currently 5 hotels in the pipeline. There are 100 million guest nights each year, globally. • The Red Ribbon Express – – a train dedicated to spread awareness among the masses about the threat of Acquired Immuno-deficiency Syndrome - AIDS is nowadays touring the eastern UP. The train has been received enthusiastically wherever it halted. Not only common people, but the hesitant ones who were vulnerable and fearing of catching the infection discussed their condition freely and fearlessly with the experts. The train is to cover 17 destinations in UP. Of them, nine have already been covered. AIR Gorakhpur correspondent Salman Haider covered its journey to Nautanwa station in Mahrajganj district of east UP. • OAG, formerly Official Airline Guide, is a United Kingdom based business providing aviation information and analytical services sourced from its proprietary airline schedules, flight status, fleet, MRO and cargo logistics databases. OAG is best known for its airline schedules database which holds future and historical flight details for more than 1,000 airlines and over 4,000 airports. This aggregated data feeds the world’s global distribution systems and travel portals, and drives the internal systems of many airlines, air traffic control systems, aircraft manufacturers, airport planners and government agencies around the world. The organisation operates globally and has offices in Europe (UK and Netherlands), Asia (Singapore, China and Japan) and the Americas (United States and Canada). OAG is organised into three customer-facing channels: OAG Aviation, OAG Cargo and OAG Travel. • OAG is a brand of UBM Aviation, a United Business Media business. R'tist@Tourism,Pondicherry University 85
  • 86. • 1873 Thomas Cook & Son opens its new head office at Ludgate Circus, London • In 1881, Thomas Cook started its India operations, with its first office in Mumbai • THE "HALO EFFECT" The CRS "halo effect" The principal method by which carriers can encourage incremental bookings via their CRS • Rajasthan pushkar – camel fair November • Kumbh mela – prayag, Haridwar, Ujjain, nasik • Bihar sonepur cattle fair – especially elephants • Dadri cattle fair – up • Suraj kund craft mela Haryana • Grand Tour of Europe • Young English elites of the seventeenth and eighteenth centuries often spent two to four years traveling around Europe in an effort to broaden their horizons and learn about language, architecture, geography, and culture in an experience known as the Grand Tour. The Grand Tour began in the sixteenth century and gained popularity during the seventeenth century. • The term Grand Tour was introduced by Richard Lassels in his 1670 book Voyage to Italy. Additional guidebooks, tour guides, and the tourist industry were developed and grew to meet the needs of the 20-something male and female travelers and their tutors across the European continent. The young tourists were wealthy and could afford the multiple years abroad. They carried letters of reference and introduction with them as they departed from southern England. R'tist@Tourism,Pondicherry University 86
  • 87. BUDDHIST SITES IN INDIA • LUMBINI: One of the most important place of Buddhist pilgrimage is Lumbini, located near the Nepal-India border. This is where Gautam Buddha was born to a royal family in 556 B.C.E. • BODHGAYA: The Buddha attained enlightenment at the age of 29 in the town of Bodhgaya in India. • SARNATH: At Sarnath in the Ganges Valley of India, the Buddha proclaimed the law of faith. • SHRAVASTI: Another of the most commonly visited places of Buddhist pilgrimage is Shravasti. It is here that the Buddha is said to have performed great miracles. • SANKASHAYA: In Sankashaya the Buddha descended from the Tushita Heaven. It is said that during the forty-first year of the Buddha's life, he went to the Tushita Heaven to teach Dharma to his mother, who had died shortly after the Buddha's death. • RAJGIR: Rajgir is another place in the Ganges Valley where the Buddha walked and preached R'tist@Tourism,Pondicherry University 87
  • 88. Silk Road or Silk Route • refers to a historical network of interlinking trade routes across the Afro-Eurasian landmass that connected East, South, and Western Asia with the Mediterranean and European world, as well as parts of North and East Africa. The land routes were supplemented by sea routes which extended from the Red Sea to East Africa, India, China, and Southeast Asia. • Extending 4,000 miles (6,500 km), the Silk Road gets its name from the lucrative Chinese silk trade along it, which began during the Han Dynasty (206 BCE – 220 CE). The central Asian sections of the trade routes were expanded around 114 BCE by the Han dynasty, largely through the missions and explorations of Zhang Qian,but earlier trade routes across the continents already existed. In the late Middle Ages, transcontinental trade over the land routes of the Silk Road declined as sea trade increased, In recent years, both the maritime and overland Silk Routes are again being used, often closely following the ancient routes. R'tist@Tourism,Pondicherry University 88