The document discusses women entrepreneurship in India. It provides context on why women take up employment, categorizes women entrepreneurs based on factors like location, industry, and education level. It outlines government support programs for women's economic activities and entrepreneurship, including financial support, training programs, and industry associations. Key statistics on women work participation rates in India over time are presented. Examples of successful women entrepreneurs in different fields are provided. Challenges faced by women entrepreneurs and suggestions to address them are also mentioned.

1. Women Entrepreneurship in
India: Some Aspects
Arti Pradhan
mba
women

2. Why do Women Take-up
Employment?
 Push Factors
◦ Death of bread winner
◦ Sudden fall in family income
◦ Permanent inadequacy in income of the family
 Pull Factors
◦ Women’s desire to evaluate their talent
◦ To utilize their free time or education
◦ Need and perception of Women’s Liberation, Equity
etc.
◦ To gain recognition, importance and social status.
◦ To get economic independence
women

3. Categories of Women
Entrepreneurs
 Women in organized & unorganized
sector
 Women in traditional & modern
industries
 Women in urban & rural areas
 Women in large scale and small
scale industries.
 Single women and joint venture.
women

4. Categories of Women Entrepreneurs
in Practice in India
 First Category
◦ Established in big cities
◦ Having higher level technical & professional
qualifications
◦ Non traditional Items
◦ Sound financial positions
 Second Category
◦ Established in cities and towns
◦ Having sufficient education
◦ Both traditional and non traditional items
◦ Undertaking women services-
kindergarten, crèches, beauty parlors, health clinic
etc.
women

5. Categories of Women Entrepreneurs
in Practice in India (Contd.)
 Third Category
◦ Illiterate women
◦ Financially week
◦ Involved in family business such as
Agriculture, Horticulture, Animal
Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, Powerloom etc.
women

6. Supportive Measures for Women’s
Economic Activities and
Entrepreneurship
 Direct & indirect financial support
 Yojna schemes and programmes
 Technological training and awards
 Federations and associations
women

7. Direct & Indirect Financial
Support
 Nationalized banks
 State finance corporation
 State industrial development
corporation
 District industries centers
 Differential rate schemes
 Mahila Udyug Needhi scheme
 Small Industries Development Bank of
India (SIDBI)
 State Small Industrial Development
Corporations (SSIDCs)
women

8. Yojna Schemes and
Programmes
 Nehru Rojgar Yojna
 Jawahar Rojgar Yojna
 TRYSEM
 DWACRA
women

9. Technological Training and
Awards
 Stree Shakti Package by SBI
 Entrepreneurship Development Institute of
India
 Trade Related Entrepreneurship Assistance
and Development (TREAD)
 National Institute of Small Business Extension
Training (NSIBET)
 Women’s University of Mumbai
women

10. Federations and Associations
 National Alliance of Young Entrepreneurs
(NAYE)
 India Council of Women Entrepreneurs, New
Delhi
 Self Employed Women’s Association (SEWA)
 Association of Women Entrepreneurs of
Karnataka (AWEK)
 World Association of Women Entrepreneurs
(WAWE)
 Associated Country Women of the World
(ACWW)
women

11. Women Entrepreneurship in India
States No of Units No. of Women Percentag
Registered Entrepreneurs e
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharastra 4339 1394 32.12
Gujrat 3872 1538 39.72
Karnatka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States & 14576 4185 28.71
UTS
Total 57,452 18,848 32.82
women

12. Women Work Participation
Country Percentage
India (1970-1971) 14.2
India (1980-1981) 19.7
India (1990-1991) 22.3
India (2000-2001) 31.6
USA 45
UK 43
Indonesia 40
Sri Lanka 35
Brazil 35
women

13. Women Entrepreneurship in India
 Earlier there were 3 Ks
◦ Kitchen
◦ Kids
◦ Knitting
 Then came 3 Ps
◦ Powder
◦ Pappad
◦ Pickles
 At present there are 4 Es
◦ Electricity
◦ Electronics
◦ Energy
◦ Engineering
women

14. Some examples
 Mahila Grih Udyog
◦ 7 ladies started in 1959:
Lizzat Pappad
 Lakme
◦ Simon Tata
 Shipping coorporation
◦ Mrs. Sumati Morarji
 Exports
◦ Ms. Nina Mehrotra
 Herbal Heritage
◦ Ms. Shahnaz Hussain
 Balaji films
◦ Ekta Kapoor
women

15.  Naina Lal
Kidwai, Investment
Banker
 Fortune magazine listed
her as one of the world’s
most powerful
businesswomen in 2003.
India Inc recognises her
as one of its most
powerful investment
bankers. But Naina Lal
Kidwai, HSBC’s deputy
CEO, can’t be reduced to
simple woman-banker
equations; her
professional vision
transcends gender
women

16.  Shahnaz Husain, Herbal
Beauty Queen She’s the
"Estee Lauder of India",
with even famous
department stores like
Galleries Lafayette in
Paris, Harrods and
Selfridges in London and
Bloomingdales in New
York stocking her
cosmetics, creams and
lotions.
women

17.  Vineeta Bali
 Director, Academic Success
Program
 she practiced law as a business
litigator for three years, and
then as a transactional attorney
for the Silicon Valley Law Group
for several years. Her main
responsibilities as a
transactional attorney were in
the following areas: mergers and
acquisitions, investor financing
and corporate funding, business
formation and corporate
governance, securities
compliance for privately held
and public companies.
women

18.  Lalita Gupte, Banker
 she’s created a
formidable global
presence of what was
once a native
development finance
institution. Account-
holders can now bank
at ICICI branches in
UK, the Far East, West
Asia and Canada. With
ICICI since 1971, Gupte
was the first woman to
be inducted on the
board in 1984.
women

19. Problems
 Dual role to play at workplace & at
home place
 Subordinate to men
 Just that her being women
 Non-awareness of facilities provided
by government
 Competition with large scale units
 Problems related to marketing
women

20. Suggestions
 Procedure of getting finance should
be simple
 Effective propagation of
programmes and yojna
 Linkages between
product, services and market
centers.
 Encouragement to technical and
professional education.
women