Social Media, Mobile and Digital Trends: Now and Future. A HK Freelancer and SME's Meetup group workshop by Art Lee. (http://www.meetup.com/hong-kong-freelancers-smes/) Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses. http://facebook.com/Pluggedin-Hong-Kong

1. Copyright:
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Social
Media,
Mobile
and
Digital
Trends
–
Now
and
Future

2. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Let’s
Begin

3. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Why
Digital
Matters

4. What’s
the
Difference
Tradi2onal
• Mass
Targeted
FORCED
• Hard
to
Track
Digital
OPT-­‐IN
• Niched
Targeted
• Easy
to
Track

5. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Global
Social
Networking
Sites

6. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Generous
Mobile
Growth

7. • 64%
of
mobile
phone
2me
is
spent
on
apps
(Nielsen
2012)
• Adults
spend
more
2me
on
mobile
than
newspapers
&
magazines
combined
(eMarketer
December
2011)
• Less
email,
more
SMS
• Mobile
Marke2ng
Budgets
Increase
• Increase
in
Travel
Bookings
• Social
Media
Engagement
Increase
• Less
Laptop/
Desktops
being
purchased
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Global
Mobile
Trends

8. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Hong
Kong
Stats

9. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.

10. HK
Online
Usage
Experian
Hitwise
Hong
Kong

11. Top
Search
Engines
Experian
Hitwise
Hong
Kong
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.

12. Popular
SNS
Sites
Experian
Hitwise
Hong
Kong
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.

13. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Digital
Landscape

14. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
China
Digital
Landscape

15. • A
very
targeted
approach
to
changing
human
behavior
• Tracking
measurements
of
true
ac2vity
• Ability
to
develop
and
design
based
on
user
preferences
• A
medium
to
reach
a
larger
audience
globally
and
locally
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
What
Digital
Provides

16. 35-­‐49
50-­‐75
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Closing
the
Generation
Gap
2-­‐34

17. Biggest
Impact
to
Change
Tablets
Informa2on
Visual
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Smart
Phones

18. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
A
look
At
Technology

19. • Use
of
QR
Code
• Loca2on
Based
• Links
to
Google
Map
for
loca2on
of
the
store
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Lee
Opening
CWB
MTR

20. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
China
Daily

21. Vita
Juice

22. • 6
Million
Sino
Weibo
Fans
• Cross
Cultural
Public
Rela2ons
• Global
Fan
Base
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Celebrities

23. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Government

24. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Retail

25. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Jason’s
Market

26. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Politics

27. Nothing
has
changed,
but
change
itself
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.

28. • A
specific
source
to
drive
a
specific
ac2on
• A
website,
Facebook
page,
a
video,
a
promo2on
page,
an
event
page
• Point
them
to
a
marke2ng
message
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Building
TrafOic

29. • With
social
media,
businesses
can
foster
word-­‐of-­‐mouth
promo2ons
passed
from
customers
to
their
own
networks
with
incredible
ease.
• Share
and
Like
on
Facebook
is
a
natural
ac8vity,
resul8ng
in
brand
awareness
and
new
prospects.
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Awareness

30. • We
all
want
returning
customers
to
our
site.
This
is
usually
done
with
engaging
content.
• Images,
videos,
ar8cles.
The
more
compelling,
the
more
likely
the
informa8on
will
be
shared/referenced.
• Mobile
Apps
encourage
engagement
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Engagement

31. Loyalty
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
• Fresh
content
gives
loyal
customers
reasons
to
con8nue
to
engage
with
your
company
• Useful
Mobile
Apps
con8nue
to
be
used

32. • Social
sharing
is
quite
possibly
the
easiest
way
for
companies
to
empower
their
biggest
fans
to
evangelise
and
share
their
enthusiasm
for
your
company
with
their
friends
and
followers.
• Social
sharing
buEons
enable
evangelism
through
sharing
like
never
before.
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Evangelists

33. Context
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Publishing
through
social
media
outlets
is
really
all
about
context.
By
delivering
content
in
the
places
where
users
spend
their
2me,
you
have
more
chances
of
making
a
strong
impression.

34. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Workplace
&
Security
Guidelines

35. • Less
Produc2ve
• Distrac2on
• SMS,
Checking
Apps,
Games
• Employees
ignoring
formal
policies
• Mixing
Personal
and
Business
Viewpoints
• Leakage
of
Confiden2al
Informa2on
• Damaging
Company
Reputa2on
• Reduc2on
in
privacy
of
company
ac2vi2es
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Work
Place
Concerns

36. • Loss
of
Important
Data
on
Business
Mobile
Devices
• Access
to
internal
networks
• Virus,
Malware,
disrup2on
of
service
• Ease
of
Sharing
Data
(Photos
on
phones,
cloud
services)
• Maintaining
Company
privacy
• Iden2ty
Thef
• Liability
for
access
to
objec2onable
content
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Security

37. To
Use
and
Monitor
• Create
policies
based
on
SNS
allowed
• Allow
specific
groups
(Marke2ng,
PR,
HR)
• Use
monitoring
tools
(increased
costs)
• Separate
Policy
for
each
department
To
Ban
Altogether
• No
need
to
worry
about
legal,
security,
privacy
breaches
• No
need
to
worry
about
low
produc2vity
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Common
Practices

38. Social
Media
Advantages
• Expanding
Market
Research
• Personal
Touch
• Improve
Your
Reputa2on
• Lower
Cost
Marke2ng
Policy
Making
• Allow
specific
groups
(Marke2ng,
PR,
HR)
• Use
monitoring
tools
(increased
costs)
• Separate
Policy
for
each
department
• MUST
Educate
Employees
&
Enforce
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Best
of
Both
Worlds

39. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Trending
Verticals

40. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
1
–
Real
Estate

41. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
2
-­‐
Travel

42. • Web
and
Mobile
App
• Membership
to
exclusive
access
to
local
restaurants
• Easy
to
use
as
write
offs
for
client
entertainment
• Promo2on
of
restaurants
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
3
-­‐
Restaurants
-­‐
Gourmei.com

43. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
4
-­‐
Fashion

44. • Direct
Marke2ng
Channel
for
targeted
consumer
market
• Broad
plajorm
vs.
Individualis2c
• Tie
in
to
Social
Media
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
5-­‐
Blogger,
ButterBoom.com

45. The
Open
University
of
Hong
Kong
• Online
Learning
Environment
• Distance
Learning
• Lower
cost
to
manage
• Increase
courses
• Use
of
Tablets
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
6
-­‐
Education

46. • From
100
to
1000+
wines
• Use
of
Cloud
Services
• Scalable
Business,
but
limited
staff
• Inventory,
financials,
content,
order
fulfillment
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
7-­‐
Wine,
Winevault.com.hk

47. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
8
-­‐
Foodies,
Hong
Kong
Tatler

48. 9
–
Simplify
Complex
Topics
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
• YouTube
used
to
educate
business
and
branding
• Receive
feedback
and
opinions
• Reduce
Customer
Service
Calls

49. • Deliver
news
to
over
1million
subscribers
daily
• Increase
adver2sing
• Use
of
video
and
audio
content
• Easy
to
share
news
ar2cles
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
10
–
Daily
News

50. Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
11
–
Social
Good

51. • Company
pre-­‐launched
(globally)
touch
pad
guitar
only
on
social
media
(Twiler,
YouTube,
Facebook,
Myspace,
etc.)
• 10K+
Views,
alrac2ng
professional
musicians
• Customer
Service
to
react
to
shipping
mistake
• ~10,000
units
1st
month
at
10K
HKD
each
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
12
–
Music
Industry

52. The
Need
for
Marke2ng
Mix
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Does
Print
Media
Still
Work?

53. Fast
Media
“The
authority
on
Sai
Kung
and
Clearwater
Bay
living.”

54. Clear
Niche
• Quality
lifestyle
and
property
magazine
for
affluent
families
in
Clearwater
Bay
and
Sai
Kung
• Circula2on
of
10,000
copies,
Readership
of
30,000+,
Free
each
month
• Distribu2on
is
highly
targeted
• Readers
-­‐
high
earners
educated
and
family-­‐minded
• Highly
regarded
for
its
top-­‐quality
original
journalism
&
photography

55. Targeted

56. Very
Targeted

57. Highly
Customized
to
Readership

58. Event
Promotions

59. Targeted
Articles
of
Interest
with
related
Ads

60. Get Busy Doing !
or!
Get Busy Losing!!
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
artlee@internetmarke2ngcoach.hk
InternetMarke2ngCoach.hk
Questions?
Property
of
Internet
Marke2ng
Coach
Ltd.
Hong
Kong.
Contact
Art
Lee
at: