Learn the reality of making money as a blogger. How to get started and expectations. A HK Freelancer and SME's Meetup group workshop by Art Lee. (http://www.meetup.com/hong-kong-freelancers-smes/) Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses. http://facebook.com/Pluggedin-Hong-Kong

1. +
Blogging
for Business
and Money
Learn the reality of making
money as a blogger. How to
get started and expectations.

2. +
Where to Start
Business that blog experienced an increase of
web traffic by 50+% and lead generation by
67+%
Image Source: roi360.co.uk

3. +
Quick Poll
n
Are you a blogger?
n
n
Business or Pleasure
Do you read blogs?
n
n
What reader do you use?
Do you know a blogger?
n
n
Are they making $?
Who do you follow?

4. +
Why Blog?

5. +
To Influence
"Influence is the power to convene
and to tell a good story." - Jay
Oatway
What is an Influencer
n affect
choices
n advertising
message with
psychology to get people to do
things
n do
they really like
n do
they really agree
n internalize
to something and be
like someone or love something

6. +
Creating a Niche Community
n
Hong Kong is all about who you know
n
Hong Kong & Global marketing is who you know who has
STRONG INFLUENCE
Leveraging One’s Network
$ = Who listens
&….ENGAGES

7. +
Should you blog?

8. +
Define your purpose
n
Blog for fun, hobby, self
expression
Earn a living (job + blog)
n
To promote business, Lead
Generation
n
n
Drive traffic
n
For Good, a cause, spread
message around the world

9. +
Keys to getting return visitors
n
Frequency is very important
n
Solve a problem
n
Optimize posts (images &
keywords)
n
Have a clear point of view
(even if sponsored)
n
Earn Trust
n
Use Call to actions, CTA (no
hard selling)
n
Create a focus for the blog,
which could be a niche
n
Match CTA with blog post
context
n
Create unique, content

10. +
Case Study
Image description:
Keyword: “beach”, “Hong Kong”

11. +
hong-kong-blogs-review.com

12. +
Who are the leaders?

13. +
Finding bloggers
Search and
select “Blogs”

14. +
gillian-chu.blogspot.hk

15. +
Meet other bloggers

16. +
Why Join a Blog Networks
1. Build relationships
2. Build traffic
3. Access to experts
4. Access to advertisers,
sponsors, product trials
5. Generate revenue
6. SEO – Linked from other blogs
7. Guest Blogging Opportunities
8. Learn how to blog

17. +
Making money!!!!

18. +
Design and Content

19. +
Travel – TravelerFolio.com
n
TravelerFolio – Eunice
Kohng, Travel Blogger
n
Did it out of passion,
learned the tools
n
People like the design of
the blog that’s why they
come back
n
Lots of travel partners
using her to promote
n
Singapore’s Top Travel
Blog, Awards

20. +
Foodie
n
Blogs
n
Photos
n
Videos
Digital Assets
tied to a brand
(Hilda Leung,
Author and
Media Chef)

21. +
Fashion - Cindiddy.com
• Hot eye for
fashion
• Interviewed by
CNNGo

22. +
Tech/Gadgets - neonpunch.com

23. +
queeneco.com (like Sassy HK)

24. +
Unique

25. +
Get Busy Doing !
or!
Get Busy Losing!
Contact Art Lee at:
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
artlee@internetmarketingcoach.hk
InternetMarketingCoach.hk
Questions?
Property of Internet Marketing Coach Ltd. Hong Kong.