Leveraging Video Marketing in Hong Kong

in Hong Kong
Leveraging Video Marketing

Copyright: Internet Marketing
Coach Ltd. Hong Kong.

Experience
• 17+ Yrs Technology Consultant
• 12 Years in Silicon Valley U.S., 5 Years in Asia
• Business Owner since 1987
• Currently operates several website blogs and online

Property of Internet Marketing
community membership sites
• Co-Chair of Canadian Chamber of Commerce Technology
Committee
• Member of Canadian Chamber of Commerce, Business
Exchange Club

What We Do
Digital Intelligence - Strategic Results

Using Low to No Cost Marketing Implementations

• Consumer Behavior Analytics
• Content Creation & Distribution
• Social Media Community Management
• Online and Offline Training
• Website and Mobile Usability
• Guerrilla Marketing

Engagement

Analyze Feedback
Website Data Analysis Report

Social Media Channels Improvements

Other Digital Marketing Strategies

Host of Meetup Group


Host of HK Freelance


• Business Exchange Club - Business Networking
• HK Social Media
Current Social Media Trends
• Hongkongwebanalytics.com – Kenneth Kwok
• webwednesday.hk – Napoleon Biggs

• WomenMediaNetworks.com

• Startupshk.com, boot.hk
• Canadian Chambers
Technology Forum

Groups Around Town

For Information and Schedule visit:

www.socialmediaweek.org/hongkong
Internet Marketing Coach will be providing editorial coverage

Announcements

Let’s Begin


Video Marketing


Humans are Visual Thinkers


Some Online Video Stats
Google reports 75% of U.S. smartphone owners watch online
video on their phones …26% do so every day.

{eMarketer estimates online video will be the fastest-growing ad
format in 2012 with nearly 55% growth.}

MarketingProfs cited an Outbrain study which found that video
is the most popular content type (87%) created by brand and
agency marketers.

• Online video now accounts for 50% of all mobile traffic and up
to 69% of traffic in certain networks according to Bytemobile
research.

More Stats
Marketing Maven Blog says 64% of industrial companies are
increasing their spending on video, and 46% now have video
content on their websites.

Flimp Media Survey, 88 percent of marketers indicated that

integrating video with email marketing has had a positive effect
on their email marketing efforts. …72 percent believed that buyers
were more likely to purchase or convert after viewing an email
campaign that incorporated video.

Web Video Marketing Council shared that 76% of senior
executives watch online video and 52% of executives say their
tablet is replacing their use of a PC or laptop.

Hong Kong Stats


HK Online Usage
Experian Hitwise Hong Kong

Top Search Engines


Google Directs Traffic to Own Portal


Popular SNS Sites


Where to put your videos?


Confused? Define Your Goals


Videos Can Be Shared In …
• Emails
• Websites
• Social Networking Sites
• Blogs

• Mobile Apps
• …..and more

Building Traffic

• Videos, whether or not they go viral, will inevitably drive
more traffic to your site.

• Forrester report shows that online video dramatically improves
SEO.

• Pages with video stand up to 50 times better chance than text
pages of showing up on the first page of Google search
results.

• Sites with video more likely to be clicked in search results, grab
searchers’ attention in text-based search results.

Awareness
• With social media, businesses can foster word-of-mouth
promotions passed from customers to their own networks
with incredible ease.
• Share and Like on Facebook is a natural activity, resulting in
brand awareness and new prospects.


Engagement
• We all want returning customers to our site. This is usually
done with engaging content.
• Socially shared videos have high engagement rates.
• Shared video offered up to 18 percent longer viewing time
compared to video viewed through search results


Loyalty
Fresh video content gives loyal customers reasons to continue
to engage with your company, especially if you continually
share with customers that are following your activity through
their Facebook or Twitter feeds.


Evangelists
• Social sharing is quite possibly the easiest way for companies
to empower their biggest fans to evangelise and share their
enthusiasm for your company with their friends and followers.
• Social sharing buttons enable evangelism through sharing
like never before.


Context
Publishing through social media outlets is really all about
context. By delivering video in the places where users spend
their time, you have more chances of making a strong
impression.


The Holy Grail
Viral Videos


Sample Strategy for My Clients
• Joe gives a short seminar to 30 people.
• Instead of reaching out to only 30 people, he decided to
record the video and share it with the world
• He creates clips from each topic of his talks and slowly pushes

it through Email and Social Media campaigns
• He gets feedback from his videos which helps him to
determine which topics are most discussed
• He plans another talk to go into depth on the topics that had
the most interest/feedback.

Case Study 1
• YouTube used to educate business and branding
• Receive feedback and opinions


Case Study 2 Misa Digital
• Company pre-launched (globally) touch pad guitar
only on social media (twitter, youtube, facebook,
myspace, etc.)
• Thousands of hits on YouTube videos, attracting
professional musicians
• Customer Service to react to shipping mistake

• ~10,000 units 1st month at 10K HKD each

Case Study 3 – Music Industry
• Many local musicians struggling to get noticed
• Many have been noticed because of YouTube
• Defining between CantoPop and Mandarin Music
• One musician reached out to Mainland China for an radio

interview and a brief outside performance, fans traveled from
far to witness

Case Study 4
• InternetMarketingCoach.hk gets first page rankings on Google,
Yahoo & Bing after 2.5 months
• Created new followers
• Used to promote authority and credibility within the region

• Used to promote Meetup.com groups and gain more
members

KW: Internet Marketing
Strategies Hong Kong

Results will vary based on keyword competitiveness

On Yahoo
• 5/10 Search
Results


• 1 & 10 on Bing


Keyword: Internet Marketing Coach Hong Kong

Copyright: Internet Marketing

Why Video Marketing in HK?
Be one of the few to become bold….
• Time Consuming
• Rather pay for SEO companies to do the job
• Too Expensive
• No direct monetary results

• Bashful and shy in front of the camera
• Too much commitment to learn new technology
(video editing tools, cameras, etc.)
• Paying others to make the videos makes it less
genuine, unless you are a larger corporation

Hong Video Marketing


1 – Real Estate
Property Tours
• Helps to minimize time for showings
• Target your leads
• Feature Highlights

• Reuse for other units in same building
• Great for vacation rentals/temp housing/home swapping
• Video clip of multiple images
• Great for lead generation
• Good to determine the demand

2 - Travel
Tune in to consumer senses
• Create the imagery
• Visualize the peace, tranquility, life and fun
• Give a snapshot of the experience
• Tour a resort

• Overview of local activities
• Partner with other businesses to promote

3 - Restaurants
Bring the experience to life
• Meet the Chef
• Feature special dishes/ happy hour/ corporate events
• Show Chef cooking a specific dish

• Highlight wine selection
• Capture the ambiance

4 - Fashion
Create a unique presentation
• Meet the designer
• Line up of new season items
• Highlight specific item with history and design

• Promote different locations
• Meet the owners

5 - Bloggers
Enhance your articles with videos
• Personalize your articles
• Create better engagement
• Promote across multiple digital channels

• Simplify your messages
• Become a Vlogger, reduce the editing

6 - Education
Help students with self study programs
• Enhance learning
• Provide extra help aids
• Simplify complex topics

• Re watch/hear lectures
• Create self discipline

7 - Wine
Tell a Story
• Introduce the vineyard
• Meet the wine makers
• Create the history for a specific wine

• Feature the storefront or restaurant
• Promote events like wine-tasting

8 - Foodies
Stimulate the Palate
• Show how a food is made
• Highlight the ingredients
• Feature a cook

• Capture a restaurant’s atmosphere
• Engage with your audience

9 – Simplify Complex Topics
Videos for the layman
• Break a complex topic into multiple video clips
• Simplify explanations with videos
• Create How To videos

• Great for Science, IT, Processes, etc.

10 - Speakers
Share with the world
• Take a talk and break it up into topics
• Share it with everyone
• See what topics are hot

• Get more engagement from audience
• Reuse videos

Get Busy Doing
or
Get Busy Losing!

Contact Art Lee at:
Facebook.com/artglee
@artstribe

hkLinkedin.com/in/artglee
artlee@internetmarketingcoach.hk
InternetMarketingCoach.hk

Questions?

Leveraging Video Marketing in Hong Kong

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