Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

1. “You got peanut butter in my chocolate!”Synchronizing offline & online giving

2. In the beginning there was chocolate

3. …Along came peanut butter

4. Both Combined … Delicious!

8. Social Media & Fundraising Myths ... Hang on…

9. Social Media & Fundraising Reality ... 70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.

10. Big surprises? The majority of nonprofits are raising $0 - $1000 on Facebook. 80% raised $0 from YouTube, LinkedIn, Flickr.

11. Young folks only like The Twitter … ? The majority of Gen Y, Gen X & Baby Boomers agree post & email are appropriate for charity appeals A small minority agreed social media was appropriate

12. Growing potential in this space… 72% of Canadian donors(63% of Americans) …. made a donation online in 2010

14. Offline/online integration tips n’ tricks

20. Total revenues = $535,000+ Average of $770 dollars raised per online event. 1005 new Facebook fans Campaigns planned for the next Summer.

22. Branded to reflect the campaign, not the organization.

25. “Every donation made online saves The Terry Fox Foundation 80 cents in administrative costs – helping to keep 87 cents of every dollar raised going to cancer research.”“Please use this pledge sheet to complement your online efforts.”

29. Donors listen – You can move donors from offline to online.

30. Pledge sheets & cheques never go away.

35. Outcomes vs. the same timeframe the previous year: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be re-launched for the holiday season.

37. The web allows easy changes to static giving levels.

45. Will supporters acquired from the web eventually be contacted through direct mail?

47. Good metrics… Which actions happen from traffic referred by which channels? And digitaladvertising?

48. Partnership Experiments

49. “Five Facebook Giving Campaign Success Stories” Four of the five success stories were corporate sponsored!

50. Popular social tool Promotion from the charity side. Donated online& offline ad space. Sponsor Match

51. Your Email Networks Average charity has 1000 email addresses for every110 Facebook fans…

52. Help conversion to action

54. Database Integration

55. Database Prep!

56. Integrated Toolkits

59. Social Media & Events

62. Mobile Integration

64. Leverage low cost video

67. Putting It In Perspective …. 7-10%

68. Stay in Touch! Enjoy free webinars! www.artez.com Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com