Artez Interactive - Why Failure is OK: Experimenting with Facebook and Twitter

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There are many examples of nonprofits using Facebook and Twitter to achieve good campaign results. But the truth is that there is not a one size fits all strategy when it comes to social media. Making it work for your organization is a process of trial and error. So what do you do when your social media efforts are not paying off as you expected? In this webinar Philip King and our guest, Misty Meeks will discuss Facebook and Twitter strategy at the World Society for the Protection of Animals: what works, what doesn't and more importantly, how to overcome stumbling blocks when you encounter them. After attending this session, you'll know... * How to integrate social media into an existing fundraising program * When to use Facebook and when to use Twitter * Who should be in charge of social media in your organization?

Tecnologia Negócios

Why Failure is OK:
Experimenting with Facebook and Twitter

Webinar Tips
• This webinar is being recorded and will
be available on our website shortly
• If you have any technical troubles, use
the “chat” feature
• We will take all questions at the end.
Please use “raise hand” or “chat”
features

Misty Meeks, Online Communications Manager
World Society for the Protection of Animals

Key Takeaways
• Integration is Key

• Show Results for Internal Buy-In

• Keep it Real

World Society for the Protection of Animals

Integration is key

Planning in conjunction with other
departments: programs, fundraising
and communications.

Identify „touch points‟ for digital
integration.

Ongoing dialogue helps gather
content, identify new opportunities,
and feedback results that will help
build internal social media culture.

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

DRTV Integration

32% of our 2009 DRTV
donations were generated
during off-air times.

We tracked back this back
to our YouTube Channel.

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

Really Wild Gifts

Increased donations by 23%
this year. 49% were from
people who had never given
to WSPA previously.

Promoted with Twitter,
Facebook, Website and a
special CHFI promotion.

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

Catalonia Bullfighting Ban
Every year, in this region of Spain,
100 bulls die in bullfights.

Achieving a ban in this region would
not only prevent bulls from dying, but
it would have a ripple effect on other
regions.

Website was set up where people
could send letters to encourage
Catalonian Parliament to vote for a
ban on bullfighting.

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

Catalonia Bullfighting Ban
Drove traffic to the site through email
and social media.

After people participated in the
campaign we asked them to FTAF
and/or make a donation.

Set up @BullfightBan so Alyx,
WSPA‟s anti-bullfighting program
manager could cover the vote live.

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

Catalonia Bullfighting Ban
Social media lifted response by 6%,
and the FTAF feature increased
response by an additional 6%.

1% of those who participated in the
campaign also made a donation.

@BullfightBan reached over 50K
unique readers in just over a week
and now has a steady base of
followers for ongoing dialogue.

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

Monitoring & Evaluation
- Income
- Advocates
- Mentions
- Email subscribers
- Fans, friends, contacts
- Comments
- Shares
- Level of engagement
- Digital volunteers
- Email subscribers
- Site referrals
- Social media adoption

Question? Tweet it to @mistymeeks

World Society for the Protection of Animals

On the horizon

Text WSPA to 30333 to donate
$5. Text ALERTS to 97721 to
subscribe to WSPA mobile
alerts. More fun to come…

And don‟t forget to touch base:
@MistyMeeks
@WSPA
meeks@wspa.ca

The end.

Calendar notes...

• February - Australian Roadshow
Sydney, Melbourne & Adelaide
• March 9 – ArtezInterAction US
Washington D.C.
• April - NTEN in Atlanta & AFP in
Baltimore

Thank you

Check Out “Digital Fundraising Podcast” on iTunes

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

Artez Interactive - Why Failure is OK: Experimenting with Facebook and Twitter

1. Why Failure is OK: Experimenting with Facebook and Twitter

2. Philip King, President & CEO Artez

3. Webinar Tips • This webinar is being recorded and will be available on our website shortly • If you have any technical troubles, use the “chat” feature • We will take all questions at the end. Please use “raise hand” or “chat” features

4. Misty Meeks, Online Communications Manager World Society for the Protection of Animals

5. Misty Meeks WSPA Canada

6. Key Takeaways • Integration is Key • Show Results for Internal Buy-In • Keep it Real

7. World Society for the Protection of Animals Integration is key Planning in conjunction with other departments: programs, fundraising and communications. Identify „touch points‟ for digital integration. Ongoing dialogue helps gather content, identify new opportunities, and feedback results that will help build internal social media culture. Question? Tweet it to @mistymeeks

8. World Society for the Protection of Animals DRTV Integration 32% of our 2009 DRTV donations were generated during off-air times. We tracked back this back to our YouTube Channel. Question? Tweet it to @mistymeeks

9. World Society for the Protection of Animals Really Wild Gifts Increased donations by 23% this year. 49% were from people who had never given to WSPA previously. Promoted with Twitter, Facebook, Website and a special CHFI promotion. Question? Tweet it to @mistymeeks

10. World Society for the Protection of Animals Catalonia Bullfighting Ban Every year, in this region of Spain, 100 bulls die in bullfights. Achieving a ban in this region would not only prevent bulls from dying, but it would have a ripple effect on other regions. Website was set up where people could send letters to encourage Catalonian Parliament to vote for a ban on bullfighting. Question? Tweet it to @mistymeeks

11. World Society for the Protection of Animals Catalonia Bullfighting Ban Drove traffic to the site through email and social media. After people participated in the campaign we asked them to FTAF and/or make a donation. Set up @BullfightBan so Alyx, WSPA‟s anti-bullfighting program manager could cover the vote live. Question? Tweet it to @mistymeeks

12. World Society for the Protection of Animals Catalonia Bullfighting Ban Social media lifted response by 6%, and the FTAF feature increased response by an additional 6%. 1% of those who participated in the campaign also made a donation. @BullfightBan reached over 50K unique readers in just over a week and now has a steady base of followers for ongoing dialogue. Question? Tweet it to @mistymeeks

13. World Society for the Protection of Animals Monitoring & Evaluation - Income - Advocates - Mentions - Email subscribers - Fans, friends, contacts - Comments - Shares - Level of engagement - Digital volunteers - Email subscribers - Site referrals - Social media adoption Question? Tweet it to @mistymeeks

14. World Society for the Protection of Animals On the horizon Text WSPA to 30333 to donate $5. Text ALERTS to 97721 to subscribe to WSPA mobile alerts. More fun to come… And don‟t forget to touch base: @MistyMeeks @WSPA meeks@wspa.ca The end.

15. Key Takeaways • Integration is Key • Show Results for Internal Buy-In • Keep it Real

16. Calendar notes... • February - Australian Roadshow Sydney, Melbourne & Adelaide • March 9 – ArtezInterAction US Washington D.C. • April - NTEN in Atlanta & AFP in Baltimore

17. Thank you Check Out “Digital Fundraising Podcast” on iTunes

Artez Interactive - Why Failure is OK: Experimenting with Facebook and Twitter

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