Presentation for Canada's Annual Christian Leadership/Stewardship Conference - Sept 27, 2011

1. Smart Giving With Smartphones: Mobile Fundraising Beyond Text-to-Donate

2. Pleased to meet you! OMG

3. Pleased to meet you! LOL

4. Google Analytics showed us the trends 7% Where will be by the end of 2011 in North America?

6. Text-to-Donate

7. Mobile Web

8. Mobile Apps

9. Future Trends

11. ... Actually, it's already here! 100.9 million smartphones shipped in Q4 2010, compared to 92.1 million PCs. – International Data Corporation (IDC) – Feb 2011 Like another prediction? Smartphones will be half the mobile market in 2011.

12. What do we mean by mobile? What do we mean by “smartphone”?

13. Smartphones are special …

14. Top Smartphone Vendors Nokia Apple Research In Motion Samsung HTC

15. Top Smartphone Operating Systems Symbian BlackBerry OS Apple iPhone OS Android Windows Phone 7

16. Don’t forget tablets – They're mobile too! iPad & iPad2 Samsung Galaxy BlackBerry Playbook LG, Motorola, HP

17. Don’t forget tablets – They're mobile too!

18. Three Pillars of Mobile Giving Text To Donate Mobile Web Mobile Applications

19. Text To Donate

20. Haiti is the North American case study the media loves…The American Red Cross received 4.1 million $10 messages.95% of which were from first-time donors. UK charities have been Experimenting with text-to-donate for years.

21. Example Shortcode & Keywords

22. Shortcode & Keywords Campaigns

23. Campaign-based : Short time period

25. Recognizable Brand

26. Messaging Opportunity

28. Lowest donation amounts across channels

29. Texting rates for donors

32. Build an email list

33. Send event day details

34. Drive petition signaturesText DEGREE to 72239Generate leads for Columbia College, FL By using mobile reminders and up-sell messages Premier Inn reduced their no-show rates by 21%.

35. Mobile Web

37. Largest growth potential

38. Driven by email & social networking

39. Not device dependent

40. Not third party dependentBy 2013, the mobile web will exceed the traditional web in size!

44. Complete donor data

45. Instant tax receipting

46. Payment Gateway flexibility

47. Full branding & customization

52. On-site event day donations

53. Auctions, galas, dinners, sporting eventsPlay with tablet devices!

54. QR Codes(are everywhere)

56. Mobile Apps

57. What Are Mobile Applications (Apps)? “A software program developed for mobile devices. The app can be downloaded directly to the smartphone or transferred through a computer.” Example: The Apple iTunes App StoreOver 200,000 apps in many categoriesJust hit 10th billion download

58. Who loves apps the most?

59. 35% of all US adults have apps on their cellular phones.- Pew Internet

60. Apps can complement a fundraising event...

64. Apps can facilitate fundraising ... Device Specific Features:Access iPhone address books to email friends and family.Share On Social Networks:Share fundraising goals & messages on Twitter & Facebook.

66. What’s an “in-App” purchase?

70. SMS Transaction:Transaction charged to phone bill

73. Greater debate: Apps vs. Mobile Web

74. Greater debate: Build vs. Buy

76. Where do you get started?

77. #1. Where do you get started? Test your email & webproperties Over 30% of emails are read on smartphones.

78. #2. Where do you get started? Test your web siteand web links.Remember:Social media users access Facebook & Twitter on mobile devices.

79. #3. What do YOUR trends look like? … Check your own traffic statistics!

80. #4. How will you prepare for future programs? Collect intel now!Grab cellphone numbers for your database. Ask your supporters how they want to hear from you.

81. #5. Your Own Digital Literacy http://www.innogive.org

82. MobileActive.org

83. Remember: Mobile is a complementary strategy ... http://m.umuc.edu

84. Remember: Mobile is a complementary strategy ...

86. Mobile Giving For Nonprofits White Paper Download yoursat Artez.com

87. More MoreMore Mobile Stuff! Enjoy free webinars: www.artez.com Claire on Twitter: @snotforprofitClaire on LinkedIN:http://ca.linkedin.com/clairetorontoClaire on email: ckerr@artez.com