rtez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator. The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery. In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!

1. Mobilize Your Email
Ian Hembery Deborah Hall
Vice President Vice President - Mobile

3. Currently 0.8 percent of email newsletters
are optimized for mobile,
yet 20 to 30 percent of folks are checking
their email on mobile devices.
Mobile Optimized vs Mobile Readers
30.0%
25.0%
20.0%
15.0%
Is that your email?
10.0%
5.0%
0.0%
Mobile Optimized Mobile Readers

5.  Increased number of people are accessing
content on mobile devices
◦ Updating social networks
◦ Checking their email, stocks, sports scores, weather
 If you are providing content in form of email
newsletter or social network either -how do
you know what devices to tailor the content
for?
 Analytics can help you determine the
platform and therefore create strategies that
are appropriate for your audience

7.  If your emails can’t be read on
mobile, you won’t get a
second chance.

8.  Emails opened on mobile are likely tracked
as open in your stats program…but are they
really “opened” if they can’t be read?

11. Content
and
Deliverability

12. Monitor size, environment and mobile mindset
impact how these two people read your email.

13.  Shorter is better
 Include contextual links like:
◦ Click to call us
◦ Send us an email
◦ Store location/address
 Teaser for longer format content
 Link to mobile friendly pages

14. PROS CONS
 Readable on mobile  No device analysis
 Better than doing  Doesn’t maximize your
nothing desktop readers’
experience

15.  Salvation Army
◦ Objectives
 Deliver content in user friendly format
 Opportunity to complete donation while viewing the email
 Measure device platforms for mobile strategy
◦ Results
 51 % iPhone & 50% Blackberry
 55.3 % of consumers clicking directly to the donation form

18. • Full campaign branding on any smartphone
• No texting or carrier fees (of up to 50% of the donation)
• The funds are deposited immediately into your bank account
• Instant e-receipting
• Safety - Artez System is PCI DSS Level 1 Compliant

28. info@artez.com
1.877.815.8777