Virtual Reality 2020

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VR 2020
Virtual reality has the potential to change how we
consume content.
After years of false starts, the technology is
sophisticated enough to deliver on its promise to
help us forget where we are and allow us to
experience things we never thought possible.

VR allows to develop
empathy for people
and situations that
we’d otherwise have
no access to.
Charity: Water
VR, What Is It Good For? Absolutely Nothin'?
Virtual reality has the
potential to change
education, as it
enables taking entire
school classes on
virtual field trips to
places like the Mars
surface or into a
Mayan temple.
Google Expeditions Pioneer
Program
The platform can
drive new forms of
scripted
entertainment, where
“Henry the hedgehog”
can look you in the
eye when virtually
visiting his home.
Oculus Studio
VR can spur new
forms of art and
creative expressions.
Google TiltBrush

5
How does VR hardware
impact the way we
interact and communicate
with each other?

As VR helps us to
develop empathy for
people afar, will it at
the same time numb
us in understanding
and sharing the
feelings of the person
next to us?
Immersion vs. Inclusion
How much more fun
would a school trip to
Mars be if the kids
could see their
classmates and
interact with them
while they are there?
Viewers rejoice when
Henry looks at them,
yet, at the same time,
they are not able to
glance over to their
significant other and
see how they enjoy
the experience.
Having just created
an amazing Tilt Brush
artwork, wouldn’t it
be great for a
daughter to be able
to make eye contact
with her dad to see
how he approves?

7
The idea of “inclusion” will
improve any VR experience.
We believe that in an effort to deliver the most immersive
experience, VR players are ignoring the importance of inclusion of
others around the primary user.
Pure immersive fun will eventually become tiresome, or lead to
negative outcomes from a social point of view.
If the platform is to have more holistic positive outcomes, a next
generation of devices needs to feature affordances for inclusion.

Immersion is the key ingredient in creating a premium VR hardware
experience.
The industry is rapidly advancing the state of the art – progress in terms of
audio and video quality, and a more comfortable and convenient hardware
setup (size, weight, connectivity) will allow for such a premium experience.
VR 2020 is immersive.

A next generation VR hardware experience will allow for secondary users to
participate in the experience, in several levels of engagement:
> Users are empowered to easily communicate with others.
> Others can easily be invited to observe.
> Persons near or far can actively participate in the experience.
VR 2020 is inclusive of others.

VR 2020 will…
harmonize 
immersion & inclusion.

27
A virtual reality hardware experience 
for the enthusiast gamer
A mainstream consumer 
VR hardware experience

28
How might inclusion 
be a meaningful dimension 
for each end 
of the spectrum?

The integration of muscle
sensors and depth cameras
provide Shadow with
contextual awareness and
gesture recognition.
Force feedback along the
elbows allows for more
realism when interacting with
objects.
Shadow’s hood and mask
make for an immersive
experience.
Eye tracking enables Shadow
to detect the user’s emotions,
which can be reflected
through a virtual avatar or
using displays within the
mask that mimic the user’s
eyes.
Shadow

Retina-projection technology
reduces eye fatigue, and an
external display allows others
to see what LIGHT’s user is
experiencing in VR.
“Pinching open” the touch-
enabled display sparks the
front-facing camera to allow
for a “transparent” VR
experience – stylized “eyes”
communicate that the user
“sees through” the device.
Others can participate in the
VR experience with a mobile
device.
Light

About Artefact
Artefact is a digital experience innovation company. We use human centered
design to solve complex problems and create timeless experiences that help
our partners have a positive impact on their customers, businesses and society.

Headquartered in Seattle, Artefact has a team of 50 designers, technologists
and developers who share a passion for innovation and excellence.
info@artefactgroup.com
www.artefactgroup.com
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37
When I’m in the VR
experience, I want to
freely move about.

38
My headset is
modular, to allow for
wired and wireless
connectivity.
When I’m in the VR experience, I can freely move about.

39
My VR headset is
wirelessly linked to a
computer or mobile
device and does not
require a cable.
My mobile device and
a wearable serve as
motion controllers for
the experience.

40
The headset is
attached to a
wearable computer
that allows me to get
the best VR
experience.

41
I want to exclude
physical reality when
I am immersed in VR
content.

42
The VR goggles
feature a mask that
can be used to
customize the
experience and that
gives me more privacy.
I want to immerse myself deep into the VR content.

43
The headset comes
with a hoodie that
isolates me from my
surroundings if I want
to.
I want to immerse myself deep into the VR content.

44
I want more senses
to be stimulated,
than just sight and
sound.

A sound vibration
pack provides tactile
feedback from within
games.
I want more senses to be stimulated, than just sight and sound.

EMG (electromyographic)
sensors allow precise
small finger movement
recognition.

A neuromuscular force
feedback sleeve along
the elbow allows for
tactile interactions
with virtual objects.

Haptic feedback
gloves enable the
touching of objects in
the virtual space.

50
I want to be able
to effortlessly
communicate
with others while
in VR.

51
A smart fabric inside
my VR headset or an
external camera
system recognize
facial expressions and
mood which can be
mapped onto the
user’s VR avatar.
I want to be able to effortlessly communicate with others while in VR.

52
My goggles feature
an external screen
that displays to
others around me
what I am
experiencing in VR.

53
My headset displays
my eyes when I am in
AR mode and can see
my surroundings.

A depth camera is
used for gesture and
environment tracking,
and can see others as
they approach.

55
I want to freely
navigate between
virtual and physical
reality.

I can change the
opacity of my VR
headset, so that 
I can be fully
immersed into the
content or be more
aware of what’s
going on around
me.
I want to freely navigate between virtual and physical reality.

57
The VR headset
features a camera, so
that it can become a
“window into reality”
for me.

58
The VR headset can
be tilted up, so that it
enables me to easily
switch between virtual
and physical reality.

59
My VR headset
features a bone
conduction audio
system that allows
environmental
sounds to penetrate
the experience.
Noise canceling
headsets can be
used to increase the
audio immersion.

60
I want to easily
share my headset.

61
My VR headset
connects to a
helmet or hat, so
that I can easily
remove it and pass
it on to someone
else.
I want to easily share my headset.

62
My VR goggles
connect to a set of
headphones, so that
they can easily be
passed on.
I can still partake in
the experience,
because I can listen
into the audio feed
with my headphones
and observe the
action on TV.

63
My VR goggles
attach to an
individually fitted
headband, so that
putting them on,
taking them off, and
sharing the goggles
is easy.

64
Our VR headset
features individual
face pads that allow
for a more hygienic
hardware sharing
experience.

Virtual Reality 2020

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Virtual Reality 2020