A look at how search engines were designed, how they're designed today, and what the monster search engine, Google, is lacking.

1. SEARCH USE
BEYOND
STUMBLEUPON
TO DISCOVER
THE OTHER 99
GOOGLE
PERCENT OF
THE INTERNET

2. THE INTERNET
1) the beginning
2) today
3) statistics

3. 1979 MUD
THE EARLIEST FORM OF MULTIPLAYER GAMES

4. 1991 FIRST WEB PAGE CREATED

5. 1997 HOTBOT

13. “…the world’s largest index of the Internet,
estimated roughly 5 million terabytes of data.
That’s over 5 billion gigabytes of data, or 5
trillion megabytes. …Google has indexed
roughly 200 terabytes of that, or .004% of the
total size…”
--Eric Schmidt, Google CEO

14. …there are thought to be some 155 million websites on the internet
…how many have you seen?
…how was you experience?

15. STUMBLEUPON
1) about
2) how it works
3) people driven
4) community
5) dynamic

16. ABOUT
discover and share great websites, that deliver high-
quality pages matched to your personal preferences, explicitly
recommended by your friends or one of 8 million+ other
websurfers with interests similar to you.

17. HOW IT WORKS use /
ratings to form collaborative opinions on website quality. when
you stumble, you will only see pages that friends and like-
minded stumblers have recommended. discover content you
wouldn’t find using a search engine.

18. PEOPLE DRIVEN
combination of human opinions & machine learning to receive
relevant content. each time the ‘stumble’ button is clicked, the
you are presented with a high quality web site based on the
collective opinions of other like-minded web surfers.

19. COMMUNITY
the toolbar is integrated with the browser. a simple 2-level
rating system to pass up or pass on information. you share
favorite web sites and interact with other users to further
improve web surfing experience.

20. DYNAMIC
keep on top of an ever-evolving pool of knowledge. filter
through the web to relevant websites that cater to your personal
interests. an obscure but interesting site can be immediately
shared. the participation of community members helps maintain
a database of the most up-to-date and highest quality sites
possible.

21. SEARCH VS STUMBLE
…using search engines means hunting through pages of results.
stumbling doesn’t require you to know what you search for. they don’t
sell your information or show you the web pages that have paid to
be listed first. they don’t work off of advertising, so you get more
relevant information and less filler, with a more simple design…