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Understanding broadband from the outside Ricardo Ramirez     ARNIC Seminar - USC Annenberg     April 1, 2008
Methods and Media in Community Participation     1983-4
I nformation and C ommunication T echnologies 4   D evelopment “ ICD” (DFID) …  radio and popular theatre
 
 
 
 
 
 
Understanding broadband from the outside What is it you want to do with education, with health? How can you use the technologies to get there? --- a locally grown “theory of change”.
http://smart.knet.ca/deerlake/education.html#rich Video testimonials are now a way of tracking change:  http://fortsevern.firstnation.ca/washaho/
 
 
 
 
Understanding broadband from the outside ,[object Object],[object Object],[object Object],[object Object]
1. Community development and Adult education Start where people are at Work with local champions Understand the context (history, politics, power, culture, age groups, jobs, aspirations, communication patterns) Reflect on your own role (the organization you work with is half the methodology)
 
Mens’ communication linkages (left) and women’s (right) in Pembe (Homoine) ,[object Object],[object Object]
1. Community development and  Adult Education Attention Comprehension Interpretation Confirmation Acceptance Retention Behaviour change Rohrmann, B. 2000. A socio-pyschological model for analyzing risk communication processes.  The Australasian Journal of Disaster and Trauma Studies  Vol. 2000 (2) on-line   Moments of truth:  librarians in rural communities
2. Natural resource management… Multiple perspectives - Columbia River Different languages - the power of indicators Kai Lee (1993)  Compass and gyroscope.  Washington DC: Island Press The Columbia River Basin -multiple stakeholders, unpredictable behaviour, reading system feedback… a metaphor to work with.
Valparaiso, Chile, 2002
2. Natural resource management and  Communication for Development Policy communication Educational communication Advocacy communication  Participatory communication
 
2. Natural resource management and  Communication for Development ,[object Object],[object Object]
3. Systems thinking and participatory action research Who owns the problem; who owns the process to address it; who owns the content? Tracking change: Most Significant change and Outcome mapping ,[object Object]
Evidence world-wide – emerging principles: Ballantyne, P.; Labelle, R. and Rudgard, S. 2000. Information and knowledge management: Challenges for capacity builders.  Policy Management Brief No. 11.  Maastricht: ECDPM.   FAO/WB/DFID. 2004. Information and Communication for Development (ICD) in support of rural livelihoods. Presentation made during the 9 th  UN Roundtable on Communication for Development, Rome: FAO. 6-9 September.   Gómez, R., Beltrán, M. and Beaulieu, Y. 2003.  Facing the sceen: ICTs in Latin America and the Caribbean .  Kuala Lumpur, Ottawa and Bogotá: GKP, Bellanet, IDRC and Fundación Colombia Mulitcolor   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ECDPM   FAO/WB/DFID   IDRC/Bellanet
"The cognitive and social impacts of mobile and pervasive technologies are largely unknown,  the potential for negative side effects is high, and  the possibility for unexpected emergent behaviors is nearly certain .  Before individuals, families, or communities can make decisions about how to adopt, use, constrain or appropriate emerging technologies, we need better information about what mobile and pervasive media do to our minds and societies."  (Rheingold, H. 2002.  Smart mobs. Cambridge, MA. Basic books. p.  206)
Fundamentals on evaluation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Action  Output  Outcome   Impact or result
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Literature signaling unpredictable dimensions of ICTs
So what was in the water? An instrumental mind-set A focus on Technology and Information, at the expense of Communication Comfort in prediction and causality Evidence-based decision making… unchallenged Blind spots about how change is complex and systemic
Options? Systems thinking: ask who owns the problem, embrace emergent properties, engage stakeholders at the start, and read system feedback Focus on contribution instead of attribution Projects as policy experiments - including alternative evaluation Seek spaces for learning  with  policy makers - collaborative policy making
"One does not build bridges by counting the number of people who swim across the river.” Sawhney, H. (2001) Dynamics of infrastructure development: The role of metaphors, political will and sunk investment.  Media, Culture & Society ,  23 , 33-51 ,[object Object],[object Object]
Communication is reciprocity of thought (Nora Quebral, 2002)
 

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"Understanding Broadband from the Outside" - ARNIC Seminar April1 08

  • 1. Understanding broadband from the outside Ricardo Ramirez  ARNIC Seminar - USC Annenberg  April 1, 2008
  • 2. Methods and Media in Community Participation  1983-4
  • 3. I nformation and C ommunication T echnologies 4 D evelopment “ ICD” (DFID) … radio and popular theatre
  • 4.  
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  • 10. Understanding broadband from the outside What is it you want to do with education, with health? How can you use the technologies to get there? --- a locally grown “theory of change”.
  • 11. http://smart.knet.ca/deerlake/education.html#rich Video testimonials are now a way of tracking change: http://fortsevern.firstnation.ca/washaho/
  • 12.  
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  • 17. 1. Community development and Adult education Start where people are at Work with local champions Understand the context (history, politics, power, culture, age groups, jobs, aspirations, communication patterns) Reflect on your own role (the organization you work with is half the methodology)
  • 18.  
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  • 20. 1. Community development and Adult Education Attention Comprehension Interpretation Confirmation Acceptance Retention Behaviour change Rohrmann, B. 2000. A socio-pyschological model for analyzing risk communication processes. The Australasian Journal of Disaster and Trauma Studies Vol. 2000 (2) on-line Moments of truth: librarians in rural communities
  • 21. 2. Natural resource management… Multiple perspectives - Columbia River Different languages - the power of indicators Kai Lee (1993) Compass and gyroscope. Washington DC: Island Press The Columbia River Basin -multiple stakeholders, unpredictable behaviour, reading system feedback… a metaphor to work with.
  • 23. 2. Natural resource management and Communication for Development Policy communication Educational communication Advocacy communication Participatory communication
  • 24.  
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  • 28. "The cognitive and social impacts of mobile and pervasive technologies are largely unknown, the potential for negative side effects is high, and the possibility for unexpected emergent behaviors is nearly certain . Before individuals, families, or communities can make decisions about how to adopt, use, constrain or appropriate emerging technologies, we need better information about what mobile and pervasive media do to our minds and societies." (Rheingold, H. 2002. Smart mobs. Cambridge, MA. Basic books. p. 206)
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  • 34. So what was in the water? An instrumental mind-set A focus on Technology and Information, at the expense of Communication Comfort in prediction and causality Evidence-based decision making… unchallenged Blind spots about how change is complex and systemic
  • 35. Options? Systems thinking: ask who owns the problem, embrace emergent properties, engage stakeholders at the start, and read system feedback Focus on contribution instead of attribution Projects as policy experiments - including alternative evaluation Seek spaces for learning with policy makers - collaborative policy making
  • 36.
  • 37. Communication is reciprocity of thought (Nora Quebral, 2002)
  • 38.  

Notas do Editor

  1. Francois invitation, share ideas from a recent article I will take you on a tour - how I came to see this McLuhan: the massage Like fish in water