Social business changes everything

arne.nielsen@no.ibm.com
0047 66998163 (uniﬁed)
© ARNE SIGURD ROGNAN NIELSEN
Coming up:
Social Business
Changes Everything
Arne Sigurd Rognan Nielsen
Collaboration & Social Business Evangelist
IBM Collaboration Solutions
0047 41535313
www.mynotesblog.com
@mynotesblog
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0047 66998163 (uniﬁed)
SOCIAL
BUSINESS
EVERYTHING
CHANGES
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NONE OF US IS SMARTER
THAN ALL OF US!
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3© ARNE SIGURD ROGNAN NIELSEN
There’s a wonderful word in Swahili that I think expresses one of the
imperatives for the future of Africa. The word is “harambee.” It
means pulling together, collaborating and supporting each other. I
believe that is one of the key factors in the ability of African
countries to create sustainable and equitable economic growth will
be the emergence of innovation ecosystems.
Harambee perfectly captures an essential element of such
ecosystems - the ability of institutions and individuals to pull
together and build a mutually supportive environment.
«Harambee»
Takreem El-Tohamy, GM, IBM Middle East and Africa
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It’s all about BRAINS
How many brains are there in your company?
How do you use that capacity?
What about CLUSTERING all these brains?
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Is social really
something new?
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Email is inefficient and slow
33 vs 8
- sharing is smart and quick
Adapted from an illustration by Chris Rasmussen, US National Geospatial Intelligence Agency
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We need to change
the way we work
5.3 hours wasted
per employee every week due to inefficient processes
42 %
make decisions with the wrong input at least once a week
2/3 of people
can’t ﬁnd the help they know is out there
2 hours per day
spent looking for the right information and expertise
800 billion
business events daily
98% of CEO’s say they need to restructure
the way their organizations work
Source: IBM CEO study 2008
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What we really MUST do!
Source: IBM Global CHRO Study 2010
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Change is the only option!
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Facebook does not make you a
Social Business
Sharing documents does not make
you a Social Business
So you think you are
a social business?
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« We need to connect
people with other people,
not connect people with
documents and dead paper!»
*ISBN 978-87-400-0545-5 www.unboss.com
Lars Kolind, Jacob Bøtter, UNBOSS*
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Documents do not create business value
Activities create business value
People do activities
Be people and activity centric!
Focus on business value!
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There is a BIG difference!
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« A Social Business is a business
that embeds «social» in all of its processes, connecting
people to people, people to information, and data to insight.
It is a company that engages its employees and clients
in a two-way dialogue with social tools, is transparent in
sharing its expertise beyond its four walls, and is nimble in
its use of insights to change on a dime.
It is different from social media, in that social media primarily
addresses or focuses on marketing and
public relations.»
- Sandy Carter, IBM
And transform Insight to Activities!!
Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism,
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It’s not about Technology,
it’s about Business!
« I ﬁnd the whole notion of adoption, which usually means
software adoption, to be slightly problematic.
What we really should be talking about is redesigning
organizations and their networks to harness people power to
get things done quicker, better and cheaper, and enabling
businesses to scale in a better way.
This, not tool use, is probably the goal of social business
design and Enterprise 2.0.»
Lee Bryant, Headshift
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Social performs better!
Source: IBM Global CHRO Study 2010
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Collective IQ drives business
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« It is a mathematical fact that if the average
number of relations between people in an organization
increases by 20 percent - the value creation
in the organization increases by appx. 40 percent!»
Lars Kolind, Jacob Bøtter, UNBOSS
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Social Businesses works
faster than their competition
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McKinsey says:
Source: McKinsey Global Institute July 2012:
The social economy: Unlocking value and
productivity through social technologies
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« When adopted at scale across an emerging type of
networked enterprise and integrated into the work
processes of employees, social technologies can boost
a company’s financial performance and market share,
respondents say, confirming last year’s survey results.
Executives at internally networked organizations note the
highest improvement in benefits from interactions with
employees; those at externally networked organizations,
from interactions with customers, partners, and suppliers.
Executives at fully networked organizations report greater
benefits from both internal and external interactions.»
McKinsey Quarterly
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Social Businesses grows
faster than their competition
IBM wrote their ﬁrst
Social Guidelines already in 2005 !
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« Culture is all about doing things together!»
Trond-Are Utle
* Trond-Are Utle is Director of Sales at Symfoni Software, Norway
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« You don’t get value out of the IT investment.
You get the value from what people do with it!»
Chris Potts
* Chris Potts is a corporate strategist, specializing in investing in change and IT
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« A culture that values transparency gives managers
more control than one that values control. Transparency
between functions enables Prada to respond to
changing market tastes very quickly.»
Patrizio Bertelli, CEO Prada*
* Harvard Business Review, September 2012
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« It is the collaboration between employees
with different competencies, that makes
the best knowledge based organizations ﬂourish!»
Lars Kolind, Jacob Bøtter, UNBOSS
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Lots of improvements
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Are you still a caveman?
Do you have a virtual cell office inside your head?
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Get out of your cave!
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Use any device iOS, Android, Windows
Mobile, Blackberry
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#1 #1#1Social Business Market Leader
4 consecutive years in a row
according to IDC
IBM Connections
#1
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THANKS
FOR
COMING
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SEEING IS
BELIEVING
LIVE DEMO
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Social business changes everything

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Social business changes everything