We firmly believe that our destiny lies in our hands, and we are not afraid to define it. Here is a snapshot of what we have achieved so far, what we stand for and offer from a services standpoint and where we are headed to in 2015. Read all our case studies featured in the presentation above here: Gionee E7 Social Media- http://goo.gl/UWtYIQ Gionee E7 Media Planning- http://goo.gl/KhApRi Citibank #OMGSale - http://goo.gl/Ov6yxb Citibank #HappierDiwali- http://goo.gl/iWPPy7 NIIT #Wish4Vishy- http://goo.gl/hJ7ikt NIIT GNIIT Lead acquisition- http://goo.gl/mmmIoD Panasonic #Right2Breathe- http://goo.gl/27bEFK MTS Internet baby- http://goo.gl/C0S17D

2. defining destiny

3. 2014

4. Team Pic

5. the obvious

6. and key driver
BELIEF

7. 2014-2015 goals
1. work to grow our clients business
2. create case studies
3. x growth of #ARM Digital
4. formalise other services

8. 2014-2015 goals - achieved
1. work to grow our clients business
2. create case studies
3. x growth of #ARM Digital
4. formalise other services

9. case studies
Client Name Campaign Link To Read
Gionee Gionee E7 Social Media http://goo.gl/UWtYIQ
Gionee Gionee E7 Media Planning http://goo.gl/KhApRi
CitiBank #OMGSale http://goo.gl/Ov6yxb
CitiBank #HappierDiwali http://goo.gl/iWPPy7
NIIT #Wish4Vishy http://goo.gl/hJ7ikt
NIIT GNIIT Lead acquisition http://goo.gl/mmmIoD
Panasonic #Right2Breathe http://goo.gl/27bEFK
MTS MTS Internet baby http://goo.gl/C0S17D

10. 2015
building organisation for all key stake holders

11. organisationMind

12. decoding
People I work with
My work & workplace
My career
My mission in life / my goal

13. it’s about
People
Product
Growth

14. in action terms
People
Product
Growth
Culture
Skill
Plan

15. a culture to be proud of
Transparency
Harmony
and belongingness
Freedom to learn
and teach

16. growth plan - what do we offer?

17. our service portfolio
Strategy Analytics
Media
Planning
& Buying
SEO &
SEM
Mobile
Marketing
Social
Media
E-Com
Creative
Tech
Development
Content
Production
Experimental
marketing
Strategy
Media
Planning
& Buying
SEO &
SEM
Mobile
Marketing
Social
Media
E-Com
Creative
Tech
Development
Content
Production
Experimental
marketing
Analytics

18. how do we offer?

19. WE ARE A FULL SERVICE
DIGITAL CONSULTING COMPANY

20. why do we offer, whatever we offer, however we offer?
why do we work together?
why digital marketing?
WHY?

21. inspiration

22. our why
?

23. inner self
Do something innovative, bright & unique
Great place to work
Freedom
Joy of working together

24. we crafted our belief

25. mission
To design digital strategies which ensures
brands attain the ‘loveable' status faster
than their competitors.

26. culture - our values
(oct-a-core)

27. We work with great people
• we are a great team and we expect a lot from each other
• we create an environment where people can flourish and grow
• we treat people with fairness and respect
• we challenge each others ideas openly
• we value diversity in people & ideas
#1 Respect People

28. Working together is Fun
•we expect our people to know and enjoy each other
•we have a challenging / energetic work environment
•we celebrate our successes and each others accomplishments - both professional & personal
#2 Together is Fun

29. Don’t take success for granted
•think and act like an startup
•be humble with success, don’t be arrogant
•be scrappy but resourceful
#3 Humble, Always!

30. Be actively involved
•honour commitments
•we openly communicate and trust each other
•we honour confidentiality
•we are representing the organisation & act appropriately
#4 Committed to Commitment

31. we ensure!
•honesty and integrity in all we do
•our business practices are beyond reproach
•we make money by doing good things
#5 Honesty or nothing

32. Earn customer and user loyalty and respect every day
•create, enhance and maintain great products and services
• we apply technology and creatively to solve important problems
#6 Earn Respect

33. Sustainable long-term growth and profitability are key to our success
•think scale and efficiency
•we do things that matter
#7 Efficiency & Scale

34. We aspire to improve and add value to the ecosystem
•aim high; think BIG, take risk
•a healthy disregards for the impossible
#8 Ecosystem

35. oct-a-core
Respect People
We work with great people
• we are a great team and we expect a lot from each other
• we create an environment where people can flourish and grow
• we treat people with fairness and respect
• we challenge each others ideas openly
• we value diversity in people & ideas
Together is Fun
Working together is Fun
• we expect our people to know and enjoy each other
• we have a challenging / energetic work environment
• we celebrate our successes and each others accomplishments -
both professional & personal
Committed to Commitment
Be actively involved
• honour commitments
• we openly communicate and trust each other
• we honour confidentiality
• we are representing the organisation & act appropriately
Humble Always!
Don’t take success for granted
• think and act like an startup
• be humble with success, don’t be arrogant
• be scrappy but resourceful
Honesty or nothing
we ensure!
• honesty and integrity in all we do
• our business practices are beyond reproach
• we make money by doing good things
Earn Respect
Earn customer and user loyalty and respect every day
• create, enhance and maintain great products and services
• we apply technology and creatively to solve important
problems
Efficiency & Scale
Sustainable long-term growth and profitability are key to our
success
• think scale and efficiency
• we do things that matter
Ecosystem
We aspire to improve and add value to the ecosystem
• aim high; think BIG, take risk
• a healthy disregards for the impossible

36. credits
We would like to credit the following for the following slides:
• Slide 'defining destiny'': Any Given Sunday Al Pacino Pre-Game Speech
• Slide 'inspiration': Ted Talks and Simon Sinek for the talk
• Slides with our values have been inspired by the likes of Starbucks, Google, Zapos, Dell and other brands
which we hold in high esteem.

37. Thank You