IBM Social Software overview, innovation that matters. Description of Web 2.0, IBM´s vision and Lotus Connections

2. LifeHacking Innovation that matters Arjan Radder Geo Sales Leader, EMEA SW IBM Social Software: Lotus Connections December 11, 2007 www.ibm.com/innovation / www.ibm.com/connections

3. Introducing Social Software & Web 2.0 Social Software in the Corporation Introducing IBM´s Social Software suite: Lotus Connections AGENDA

4. I am

5. I can also be found here

6. I am part of this social community

7. And of this professional community

8. I have a virtual identity

9. And with access to these 4 tools I can answer ANY question in less then 30 minutes Dogear

10. When I buy something I evaluate it here

11. And before going to a new restaurant or booking a holiday I always go here

12. Or here

13. I blog here

14. Search and share bookmarks here Dogear

15. So why is this relevant?

16. Because 1.3 BILLION people use the Internet today...

17. And they all use it in the same way, everybody is participating The web has become ´organic´ and is owned by ´us´

18. The world is increasingly flat

19. Web 2.0 has changed the world from hierarchies and teams ...

20. Into networked communities

21. Web 2.0 technologies are used by 1.3 billion people everyday at home, school and in the office Which of these do you use?

22. Fact is that even my parents are participating

23. And that it has become the standard among tomorrow´s workforce

24. Enough..! So what do all these people do there...? Communicate LEARN Connect Interact Share common interests Participate Evaluate Work together Spark new idea´s Watching others Entertain & get info/entertained

25. social software empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.

26. Thanks to: Web 2.0 and the Corporation, Tuck School of Business at Dartmouth:

27. Introducing Social Software & Web 2.0 Social Software in the Enterprise Introducing IBM´s Social Software suite: Lotus Connections AGENDA

28. Businesses are no different...

30. And ´demographic´pressure is increasing By 2016, the number of individuals aged 60-64 in Australia is expected to almost double Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , 19% of the entire American workforce holding executive , administrative and managerial positions will retire in the next five years In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) ‏ Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old

31. CEO´s are predicting that the next big idea can easily come from outside the company IBM Institute for Business Value , CEO Study 2006 Academia Associations Business partners Competitors Think-tanks Consultants Customers directly Employees Labs and/or other institutions Internal R&D Internal Sales & Service Units 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

33. So they also started adopting new ways of mass and organic collaboration www.Goldcorpchallenge.com

34. 125.000 people help Proctor& Gamble with research for cash rewards www.Innocentive.com

35. The Water Cooler Is Now On The Web “ KPMG set up an alumni network, signing up around 10,000 former and current employees. On the right-hand side, each member has a profile box, just like on Facebook, which they update with photos, information about their job or home life, and a list of contacts. Each member builds a contact list by searching on the service for people who are already signed up or eligible to join. KPMG credits the network with helping it hire 137 former employees, or around 14% of the company's total hires , since the service started, up from 72 people in the three months prior” September 2007

36. Social Networking: A Time Waster Or The Next Big Thing In Collaboration? “ Hinting at the potential of social networking at work, thousands of employees of Shell Oil, Procter & Gamble, and General Electric have Facebook accounts. A Facebook network of Citigroup employees--only those with Citigroup e-mail accounts can join--has 1,870 users. Procter & Gamble employees use Facebook to keep interns in touch and share information with co-workers” September, 2007

37. Social Networking: A Time Waster Or The Next Big Thing In Collaboration? “ An InformationWeek Research survey earlier this year found that social networks were used by 48% of companies responding . Uses include viral marketing, recruiting, peer networking, and even emergency coordination and communications” September 2007

38. IBM used ´facebook´ long before we started selling it Profiles Productivity driven savings of $194M per year

39. Blogs We host 10,429 total Blogs, Sept ‘07 T hey generate more publicity then our communications department.. IBM érs get feedback from the crowd which can be used to improve our services Enabling every employee to publish and discuss their ideas out in the open 83,580 85,052 35,094 August 2007 60% 60% 65% % increase 50,000 Comments 51,000 Entries 23,000 (67 countries) ‏ Users August 2006

41. And host 900 + communities of many different interests Communities The goal: provide context, develop cultures, and grow capabilities that individuals need to be able to perform effectively

47. Social Software is already at work in IBM Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear IBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities IBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users. Profiles IBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all applications authentication for IBM.

48. So: From: Web 2.0 and the Corporation, Report

49. Introducing Social Software & Web 2.0 Social Software in the Enterprise Introducing Lotus Connections AGENDA

50. Lotus Connections is an integrated social software platform for BUSINESS based on open standards that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.

52. Lotus Connections has 5 services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

53. A ctivities Organize and work with all your tasks, both individual as well as group projects, in a single place Create templates for repeated tasks to capture best practices Tap your professional network to get things done

54. B logs Exchange viewpoint and share perspectives to increase innovation Easily create blogs to share knowledge with a wide audience Keywords can be used to search within a blog or across multiple blogs

55. C ommunities See what communities are new, popular, or active Tags help you find the community you need by filtering content Tools for finding, joining and creating communities

56. D ogear Filter bookmarks by "tagging" them with as many keywords as you want Subscribe to your coworkers' bookmarked web pages Centrally store your bookmarks and share them with others

57. P rofiles Easily access a person’s communities, blogs and bookmarks Find people by name, expertise, or keyword to locate someone with the experience and knowledge you need Reporting chain view to see the structure of your organization View experience, skills and past projects

58. Because of it´s Open Standards Lotus Connections functionalities can be integrated into all your daily tools and environments, including for example Microsoft Office, Sharepoint or your existing website Microsoft® Office™ IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web Browser Extensibility Windows Explorer RIM BlackBerry® RESTful API Lotus Connections Services

59. Using Word to Post a Connections Blog

60. Search for a Profile within Excel

61. Existing web page

62. Integrated Dogear bookmarks