Mary Furlong Silver Economy 2006

[object Object],[object Object],[object Object],[object Object],[object Object],China will have about 630 million people age 50 and above in 2050 - UN population projection, 1998 Top Five Boomer Trends

Today’s Conversation: Creating the Most Value and Finding Opportunities in Four Areas ,[object Object],[object Object],[object Object],[object Object]

Healthy Living ~ Market Size by Category North Castle Partners LLC

Boomers and Healthy Living ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Boomers and Healthy Living The anti-aging product market is expected to grow to $29 billion by 2007

Example ~ Innovative Technology in Healthcare Wearable body monitoring products and services

Smart Entrepreneurs are Tapping the Boomer Market ,[object Object],[object Object],[object Object],[object Object]

Third Annual Silicon Valley Boomer Venture Summit Boomer Business Plan Competition $10,000 Grand Prize Winner Selected venture capital firms that support entrepreneurs serving the boomer market: Sequoia Phillips Draper Fisher Jurvetson North Castle Partners John White, CEO, iRhythm, Stanford, CA - an easy-to-use cardiac rhythm monitoring device and Amy Pruitt, Santa Clara University

Entrepreneurial Corporations Repositioned to serve the boomer marketplace: Philips – Technology and Healthcare Intel – Technology and Healthcare Intuit – Financial Services and Healthcare FedEx Kinko’s Qualcomm UPS Geek Squad/Best Buy Comcast Herman Miller AARP Discounts Costco Chico’s Clothier Kauffman Foundation – The Entrepreneurial Imperative http://www.kauffman.org/

Innovative Entrepreneurs Positioned to serve the boomer marketplace:

Entertainment, Passion, Play, Learning Drivers: Escapism, Connection, Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Of interest ~ Most Harley-Davidson motorcycles are being sold to people over 40 and 50. Best Buy has opened a new store, EQ Life , targeting mature woman. “Health, wellness and technology in harmony” http://eq-life.com/

U.S. Casual Online Gaming – Mass Market Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 Frank N. Magid Associates, Inc. Age 13-17, 12% (6-11 mm) Age 18-39, 48% (32-38 mm) Age 50-64, 20% (11-17 mm) Age 40-49, 20% (11-17 mm)

Video Games: It’s an Growing Business. Boomers are Playing In 2006, 25% of gamers are over 50 ESA 2006 Report (Entertainment Software Association) and Ages Entertainment Source: NPD TRSTS. Includes HW, SW, PE for consoles & portables; excludes PC SW as illustrated by SOA Market Research. The total video game market in 2006 has begun to pull away from 2005.

Spirituality and Giving Back ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching Boomers: They are Online in Record Numbers Source: Safa Rashtchy, Piper Jaffray, The Future of the Internet and Boomers, June 20, 2006, Silicon Valley Boomer Venture Summit Boomers: Represent between 38% - 40% of Internet users Broad Internet users with heavy use of productivity and communication tools and largest eCommerce demographic

What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Us Silicon Valley Boomer Venture Summit & $10,000 Boomer Business Plan Competition June 19, 2007, Santa Clara University, Santa Clara, CA www.boomerventuresummit.com Upcoming Book…. Turning Silver into Gold: How to Profit in the New Boomer Marketplace , Mary Furlong, Ed.D, Prentice-Hall, March 2007 What’s Next Boomer Business Summit March 5-6, 2007, Hyatt Regency Chicago www.boomersummit.com Mary S. Furlong, Ed.D CEO Mary Furlong & Associates 3527 Mt. Diablo Blvd. #128 Lafayette, CA 94549 [email_address] 415-902-8671 http://www.maryfurlong.com

Mary Furlong Silver Economy 2006

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