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Integrated Marketing Communication:Hero Honda

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Hero Honda has successfully utilized all the marketing communication channels in coordination to get optimum results.

Negócios
1 de 36
Integrated Marketing Communication Hero Honda
 
Cohesive Approach
Hero Honda - In the making
Right Cost 100 cc motorcycle Fuel efficient & Affordable
Hero Honda-The Market Leader ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Integrated marketing communication -way to success
Emotional Branding
Segmentation and subbranding Splendor NXG Glamour Karizma ZMR
Bike for all Rs.37000.00 to Rs.95000.00
Youngistaan
Just 4 her.....
Fill It Shut It Forget It
[object Object],[object Object],[object Object],Har gaon, har angan http://www.idrive.in/tech/framed/unique-Marketing-Strategy-of-Hero-Hond
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Advertisements Celebrity Advertisements
Types of Advertisements Print and Outdoor Advertisement
Types of Advertisements Covert Advertisement Mujhe Kuch Kehana hai – CBZ Gavaskar Border Trophy – “Man Of The Match” Hero Honda Bike
Types of Advertisements ,[object Object],[object Object]
Types of Advertisements ,[object Object],[object Object],[object Object]
Personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Print Advertisements
Outdoor Advrtisements
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion Hero Honda Passport Program Cash incentive program
 
Sales Promotion...contd
Pleasure promotional features ,[object Object],[object Object],[object Object],[object Object],[object Object]
CSD ,[object Object],[object Object],[object Object]
Finance and insurance ,[object Object]
 
Direct Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object]
Press Release ,[object Object],[object Object],[object Object]
Press Release ,[object Object],[object Object],[object Object]

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Integrated Marketing Communication:Hero Honda