What Is Strategy Key

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Selangor, MALAYSIA

What is Strategy?
QuickSchools.com
9 July 2009

business performance coaching
programs . advisory . assessments . coaching . facilitation

www.mindspringgroup.com MindSpring
Empowering Minds, Unleashing Potential

Agenda

• 0930 Start

• 1045 Break

• 1100 Resume

• 1300 Lunch & Prayers

• 1400 Resume

• 1330 Break

• 1345 Resume

• 1700 program ends


Objectives for the day

• Learn how to think about:
• creating desire
• strategy
• action plan


What have we learned so far?

Aris Samad, CEO



So what’s the problem?



The Selling Challenge

Goal:
convince customers to buy QuickSchools




Goal:

Challenge:
overcome buying inertia:
I don’t need it (now)
I need it but not yours




Goal:

Challenge:
overcoming buying inertia:
I don’t need it (now)
I need it but not yours

Solution:
Create Desire

I need it from I need it from
I need it
you you now


Solution:
Create Desire

I need it
you you now

I need it How do we create need?



Solution:
Create Desire

I need it
you you now


I need it from Why should they buy
you QuickSchools?



Solution:
Create Desire

I need it
you you now


I need it from Why should they buy
you QuickSchools?

I need it from
Why should they buy QS now?
you, now


5 basic buying risks

• Monetary risk: is it worth the money?

• Functional risk: will it work as promised?

• Physical risk: is it safe to use?

• Social risk: how will I look to others if I buy this?

• Psychological risk: How will I feel about myself for
buying this product?



lets take a break




• creating desire ✓
• strategy ☚
• action plan


What is Strategy?

What is the Goal of Strategy?



The essence of strategy
The essence of strategy is choosing
to perform activities differently
than rivals do

A company can only outperform
rivals if it can establish a
difference it can preserve

Strategic Position can be based on
customers’ needs, customers’
accessibility or the variety of a
company’s products or services

Trade-offs are essential to
strategy. They create the need for
choice and purposefully limit what
a company offers



The Goal of Strategy

Maximize your share of proﬁt
within the industry




• creating desire ✓
• strategy ✓
• action plan ☚


Group work

• Who is quickschools.com competing with?

• What is the nature of the rivalry?
• break into 4 groups

• 15 minutes to discuss & write on ﬂip chart

• be ready to present



Group work

• Explain the forces QS is
B
having to ﬁght with
• break into 4 groups, A,B,C,D
A C
• 15 minutes to discuss & write on
ﬂip chart

• be ready to present D



Group Work
than rivals do
• A
• What does this mean
for QS?
• B
• break into 4 groups - A,B,C,D
accessibility or the variety of a • 15 minutes to discuss & write on
ﬂip chart
• C
• be ready to present
a company offers
• D


So what is QS strategy going to be?
than rivals do


accessibility or the variety of a

a company offers



Thank you
Program Feedback
http://mindspring.wufoo.com/forms/program-assessment/


What Is Strategy Key

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