Anthony Richards - final presentation NMDL course.

2. History
• In 1987 Red Bull
was only available
in 1 country.
• Today Red Bull is
present in over 160
countries.
• Since 1987, 30
billion cans have
been consumed

3. Company Figures
• As of the end of 2011, Red
Bull employed 8,294 people
in 164 countries.
• A total of 4.631 billion cans
of Red Bull were sold
worldwide in 2011,
representing an increase of
11.4% against 2010.
Company turnover
increased by 12.4% from
EUR 3.785 billion to EUR
4.253 billion.

4. Campaign Goals
• Show a drastic increase of
Facebook fans.
• Build a more advanced
blogging community.
• Greatly increase Twitter
followers.
• Enhance the Red Bull YouTube
channel.
– Increase views of Red Bull
sponsored events and athletes
around the globe.
• Raise overall brand awareness
via online platforms

5. More with Social Media
• Facebook Fan Page
– Enhance SEO
– Promotions/Coupons/Contests
– Customer Surveys
• Twitter
– Enhance SEO
– Have sponsored athletes linked to
Red Bull page
– Provide helpful brand information

6. Sponsored Athletes
• Get the sponsored Red Bull
athletes more involved with
the Red Bull following.
• Make links readily available
on Red Bull’s social media
platforms.
• Get the athletes to connect
more with the fans.
• Show the fans how awesome
it is to be sponsored by Red
Bull

7. ~ My BIG Idea ~
• Red Bull sponsored parties across college
campuses in the USA or worldwide.
• Have the brand everywhere.
• Free drink and merch give-aways
• Allow entrance upon following conditions:
– Must show some form of college ID
– Must show receipt of a Red Bull product
purchase $5 or more (only allowed to be 2 weeks
old)

8. The Budget
• Free Mediums to Utilize
– Facebook, YouTube,
Twitter..etc
• Cost of Labor
– We will need to pay
employees to monitor and
update the social media
platforms, also for the
concert/party idea, pay artists,
pay for the merch handouts.

9. Evaluating Campaign Success
• Google Analytics
• Twitter followers
• Facebook fans
• Blog followers
• YouTube
subscribers/views

10. It Gives You Wings
Red Bull will continue
to be the youthful
energetic brand that
so many people love.
It gives you wïngs