Delivering the data you need to supercharge your fan growth. Understanding Facebook Insights is key to successful Facebook marketing. But it seems like the folks at Facebook add new metrics every day! People talking about this. Engaged users. Virality. What exactly do they mean? Join Jeff Widman, founder of PageLever and foremost expert in the budding field of Facebook metrics, as we discuss how to extract actionable insights for your business. Expect to learn: What metrics matter the most for exposure? How can the newsfeed work for or against you? What businesses have boosted their fan base, and how have they done it?

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