1. The 7 Deadly Social Media Marketing Sins Eric Boggs, CEO, Argyle Social DJ Waldow, CEO, Waldow Social September 22, 2011

2. Eric Boggs CEO, Argyle Social @ericboggs ericboggs.com DJ Waldow CEO, Waldow Social @djwaldow waldowsocial.com Who are these people talking to me?

3. DJ will lead Q/A at the end of the call Tag your tweets/questions with #7sins We’re recording this shin dig We’ll send an email follow up to everyone Eric is @ericboggs DJ is @djwaldow Details

4. Waldow Social commercial

6. Good and bad ways to use Klout and other composite metrics

7. …and oh so much more.Argyle commercial

8. “Dante’s seventh circle of hell was reserved for errant social media marketers.” Tristan Handy Argyle Dir Operations

9. I’m so busy engaging! Sin #1: Reacting

10. Jeremiah Owyang, The Altimeter Group Two Career Paths of the Corporate Social Strategist

11. Tools-focused social media marketing enables bad habits. Have a purpose! Build a strategy! Make a plan! flickr.com/anavrin Repent by Crafting a Strategy

12. Sin #1: Reacting Sin #2: Tempting Fate 7 Deadly Social Media Marketing Sins

13. Your Brand Failing to plan is planning to fail. Sin #2: Tempting Fate

14. Jeremiah Owyang, The Altimeter Group If you experience a crisis, the odds are you won’t be prepared. Sin #2: Tempting Fate

16. Triage plan, including paths of escalation

18. Includes best practices

20. Serves multiple business purposes

22. Which of the following describes a curation process? Building the Picasso Exhibit at the Reina Sofia Making sweet mix tapes for your Junior High crush Sharing interesting, relevant content on Twitter RetweetingMashable Curating is less effective than you think. Sin #3: Over-Curating

23. Sample breakdown Let’s take a look at aggregate Argyle client data… If you’re not asking for the sale, you’re not moving the needle. Sin #3: Over-Curating

24. Repent by Finding the Balance

25. Sin #1: Reacting Sin #2: Tempting Fate Sin #3: Over-curating Sin #4: Flying blind 7 Deadly Social Media Marketing Sins

26. Sin #4: Flying Blind In God we trust. All others must bring data. There is no “data” confirming that Deming actually said this. W. Edwards Deming

27. We’re in the I Love Lucy era of social media marketing – a golden age of unaccountability. FarhadManjoo – Fast Company Sin #4: Flying Blind

28. Social Media Marketing = Marketing Marketing = Driven By Outcomes If A=B & B=C, then A=C. If you’re not mapping social to existing KPIs, then you’re flying blind. Repent by Mapping Social to Business Outcomes

29. Sin #1: Reacting Sin #2: Tempting Fate Sin #3: Over-curating Sin #4: Flying blind Sin #5: Abusing fuzzy metrics 7 Deadly Social Media Marketing Sins

30. Sin #5: Abusing Fuzzy Metrics Your best time to tweet is…. You got X,XXX clicks… You influence… Your best day to tweet is…. You’re influenced by… You got X,XXX retweets… Don’t be lazy.

31. 83% of social media marketers will believe any graph that goes up and to the right, up from 79% last month! Eric Boggs, Argyle Social Sin #5: Abusing Fuzzy Metrics

32. Just because you can measure something doesn’t mean it has any ties to the metrics that matter for your organization. Tom Webster, Edison Research http://brandsavant.com Repent by Starting from the Bottom

33. Sin #1: Reacting Sin #2: Tempting Fate Sin #3: Over-curating Sin #4: Flying blind Sin #5: Abusing fuzzy metrics Sin #6: Going solo 7 Deadly Social Media Marketing Sins

34. Sin #6: Going solo flickr/.com/zeeble No social media marketer should be an island.

35. Asking who should do social media is like asking who should have a phone on their desk. Over-used (but true!), unattributed, composite social media quote. Sin #6: Going Solo

36. Your team is your organization’s secret sauce. Repent by Rallying the Troops

37. Sin #1: Reacting Sin #2: Tempting Fate Sin #3: Over-curating Sin #4: Flying blind Sin #5: Abusing fuzzy metrics Sin #6: Going solo Sin #7: Hiding behind your brand 7 Deadly Social Media Marketing Sins

38. (This page was intentionally left blank) Sin #7: Hiding Behind Your Brand

39. Sin #7: Hiding Behind Your Brand

40. No matter what business you are in, people are the key. People are your employees, your customers, your prospects, your fans, and your critics. Some guy Repent by Being Real

41. I’ll drop the Macho Elbow on all the marketers that don’t follow DJ’s advice. Oh yeah! Bonus Sin #8: Dis’ing the Macho Man

42. Sin #1: Reacting Sin #2: Tempting Fate Sin #3: Over-Curating Sin #4: Flying Blind Sin #5: Abusing Fuzzy Metrics Sin #6: Going Solo Sin #7: Hiding Behind Your Brand Sin #8: Oh Yeah! Recap

44. How B2B and B2C timings differ

45. How time zones alter the equation

46. …and so much more.Jay Baer, Convince and Convert Eric Boggs, Argyle Social October 27, 2011 Register: ar.gy/timing Next Webinar

47. Send questions via webinar chat or #7sins Look for a recording via email soon Leaving now? Give us feedback at: ar.gy/7sinsfeedback DJ Waldow CEO, Waldow Social @djwaldow waldowsocial.com Eric Boggs CEO, Argyle Social @ericboggs argylesocial.com Q&A