What Musician Should Know About Mobile App

•

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This is my presentation at #Unresolved 2, monthly event on Music, Enterpreneurship & Technology community https://plus.google.com/communities/103701340631553541395 Explain about music/artist app service on the Internet and it's related service in Indonesia. Mentions about technology and digital campaign that relate with music and its industries. Encourage musician and artist to start making a mobile apps as a new channel for promotion and interact with their fans.

Technology

ME :)
my name is Oon Arfiandwi http://about.me/oon
i’m a geek who know nothing about music
industry and trying to find out anything
about them
the founder of 7Langit, mobile apps
developer & agency

MOBILE APP OR MOBILE WEB?
Both of them are mobile friendly, so what’s the
different?
App must be installed first, so it will be
permanent on the phone & start “sniffing”
the phone user activities
Pro-active using App notification
App content caching to handle limited
connection

MOBILE APP DEVELOPMENT
programming or not programming, that’s
the question
we’ll start the discussion with the “not
programming” section
make the app > distribute the app >
maintain the users base

MUSIC/ARTIST APP SERVICES
ReverbNation
MobileRoadie (sony music ent using MobileRoadie)
Songpier, Shoutem, MusicTapp,
iLike*(shutdown)
Custom Made
any Indonesian music app service?
http://evolver.fm/2010/11/24/why-drop-50k-artists-labels-build-their-own-apps-for-less/

APP FEATURES
Bio
News
Tour, Concert
Music + Lyric
Videos
Photos
Career,
Discography
Social Network
Fans
Notifications
image courtesy of mobile roadie apps

DEVELOP AN APP
Native Development: iOS using Objective-C,
Android using Java, Nokia using JavaME,
BlackBerry10 using C++ (the old one using
Java), Windows Phone using C#
Web based Mobile Development: HTML5,
CSS3, JS
User Experience (UX)
Backend (servers), CMS, API

APP DISTRIBUTION
App Store (how to buy, how to sell, black market)
Support by Phone Manufacturer, Telco
via Artist’s Social Network
Events or Concerts
Paid Ads & Audience

MAINTAIN THE USERS BASE
Artist ask fans to install apps
App update, Contents update, send
notifications
Exclusive contents only at mobile app
Freebies & Gamification

BEHIND THE SCENE
analytics: which features they love
social network integration: to comment,
spread the news
gamification rules: points, redeem,
achievement levels

RELATED DIGITAL CAMPAIGN
incorporated with game
powerpopgame
magic piano
typing karaoke
same area (location based)
digital concert (augmented reality, streaming)

“API” TO PLAY *WITH* MUSIC
Encourage developers to use your valueable
contents (song, video, photo)
Start to experiment with mobile apps, and help
developer and the app to get more fans ;)
App for promotion first then monetization is the
lext challenging level
Full feature app is a bit costly, you can either
pay or find-out another way

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What Musician Should Know About Mobile App

1. WHAT MUSICIAN SHOULD KNOW ABOUT MOBILE APP Oon Arfiandwi #Unresolved 2 Music, Enterpreneurship & Technology

2. ME :) my name is Oon Arfiandwi http://about.me/oon i’m a geek who know nothing about music industry and trying to find out anything about them the founder of 7Langit, mobile apps developer & agency

3. MOBILE APP OR MOBILE WEB? Both of them are mobile friendly, so what’s the different? App must be installed first, so it will be permanent on the phone & start “sniffing” the phone user activities Pro-active using App notification App content caching to handle limited connection

4. MOBILE APP DEVELOPMENT programming or not programming, that’s the question we’ll start the discussion with the “not programming” section make the app > distribute the app > maintain the users base

5. MUSIC/ARTIST APP SERVICES ReverbNation MobileRoadie (sony music ent using MobileRoadie) Songpier, Shoutem, MusicTapp, iLike*(shutdown) Custom Made any Indonesian music app service? http://evolver.fm/2010/11/24/why-drop-50k-artists-labels-build-their-own-apps-for-less/

6. APP FEATURES Bio News Tour, Concert Music + Lyric Videos Photos Career, Discography Social Network Fans Notifications image courtesy of mobile roadie apps

7. DEVELOP AN APP Native Development: iOS using Objective-C, Android using Java, Nokia using JavaME, BlackBerry10 using C++ (the old one using Java), Windows Phone using C# Web based Mobile Development: HTML5, CSS3, JS User Experience (UX) Backend (servers), CMS, API

8. APP DISTRIBUTION App Store (how to buy, how to sell, black market) Support by Phone Manufacturer, Telco via Artist’s Social Network Events or Concerts Paid Ads & Audience

9. MAINTAIN THE USERS BASE Artist ask fans to install apps App update, Contents update, send notifications Exclusive contents only at mobile app Freebies & Gamification

10. BEHIND THE SCENE analytics: which features they love social network integration: to comment, spread the news gamification rules: points, redeem, achievement levels

11. RELATED DIGITAL CAMPAIGN incorporated with game powerpopgame magic piano typing karaoke same area (location based) digital concert (augmented reality, streaming)

12. “API” TO PLAY *WITH* MUSIC Encourage developers to use your valueable contents (song, video, photo) Start to experiment with mobile apps, and help developer and the app to get more fans ;) App for promotion first then monetization is the lext challenging level Full feature app is a bit costly, you can either pay or find-out another way

What Musician Should Know About Mobile App

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