This document discusses analyzing cultural differences in social media use by summarizing two case studies: 1) Analyzing user engagement by language for tweets about the 2012 US elections found higher engagement in Farsi and Mandarin relative to English, indicating these elections were of great interest to Iranian and Chinese audiences. 2) Analyzing tweets about the Rock am Ring music festival by country found Germany, United States, and Brazil to be most engaged on Twitter for this event. The analysis demonstrates how cultural insights can be gained by examining social media data across languages and countries.