Presentation on research on infusing creativity and art in service innovation processes.

1. Infusing Creativity & Art in Service Innovation Processes Mahmoud Abdel-Rahman

2. Contents Creativity & Evolution of Service Innovation Processes Front End of Service Innovation Through Service Design Service Innovation & Corporate Culture Service Design Toolboxes Art & Service Design

3. Creativity & Evolution of Service Innovation Processes

4. Evolution The Evolution

5. Design Inspired Design-inspired Service Innovation

6. TRIZ

7. Front End of Service Innovation Through Service Design

8. Service Innovation & Corporate Culture

9. Service Design Toolboxes

10. Mortiz’s Toolbox

11. Servicedesigntools.org

12. Art & Service Design

13. Theater Extensive reliance on integrating mechanisms-Improvement through continuous experimentation-Shared responsibilities & encouraged contributions- Continuous striving for authenticity/ integrity-Total immersion into role The director as a facilitator.

14. Music

15. Thanks