2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다. 발표자: 이재용 (Jay Chaeyong Yi) 회사:(주)피엑스디 내용: Persona는 최근 매우 인기있는 방법론으로서 다양한 활용 사례가 있는 반면 그 실용성에 대하여 검증 사례는 적었다. 최근 Persona에 대한 연구와 쟁점을 살펴보고 pxd의 연구 성과를 공유합니다.

1. OPEN CREATIVITY
HCI KOREA 2010
Persona
2010. 1. 27

2. Innovative UX Consulting Group
About Presenter
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About
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About
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About Tutorial
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6. OPEN CREATIVITY
HCI KOREA 2010

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Failure of User Research
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Persona User Modeling by Behavior Patterns
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Persona
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“Since Alan Cooper's 1999 book The Inmates are Running The Asylum was
published, everyone is mad for personas.” - Dan Saffer, Adaptive Path
Newsletter 2005/8/18
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“used by most major software companies to help them design software to
meet the needs of their specific users. ” USAToday, 2005/2
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Persona
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Persona Cooper 2002
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Persona Spool 2007
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Persona
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Persona Bacon & Calde 2008
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Persona Chapman 2006
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Persona Chapman 2006
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19. OPEN CREATIVITY
HCI KOREA 2010

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Persona Cooper 2002
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Persona Cooper 2002
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Persona Adaptive Path
http://www.adaptivepath.com/events/
training/complete/files.php
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Persona Razorfish 2006
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Persona Razorfish 2006
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Persona Razorfish 2006
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Persona pxd 2009
A ttitude D etails
B ehavior E xcerpt(Quote) G oals
C ontext F oto
with Pain Points with Nick Name with Comparison
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Persona pxd 2009
Detail
Nick
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Attitude
Behavior
Context
Pain Points
Quote
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Comp.
Goal
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Persona Pruitt 2006
Persona Lifecycle p235
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Persona Fluid Project 2008-2009
http://wiki.fluidproject.org/display/fluid/Persona+Format
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How to build Persona? Cooper 2002
Revisit critical characteristics •
Identify major patterns
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Rough out description & goals
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Check for completeness
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Check for redundancy
Expand and refine details ✴
Develop narrative
Designate types
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How to build Persona? Sinha 2003
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How to build Persona? McGinn 2008
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How to build Persona? Miaskiewicz 2008
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How to build Persona? Pruitt 2006
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How to build Persona? pxd 2009
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How to build Persona? pxd 2009
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From Blue Ocean Strategy
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Persona Change 2008
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Persona Miaskiewicz 2009
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39. Innovative UX Consulting Group
Persona Long 2009
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40. Innovative UX Consulting Group
Persona Pruitt 2006
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Persona
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Persona
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Persona
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44. Innovative UX Consulting Group
Personas, like all powerful tools, can be
grasped in an instant but can take months or
years to master. By Alan Cooper
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