1. AS Media: Introduction to Radio
HALF TERM RESEARCH TASK:
Aim: to understand the audience consumption trends of different age groups.
AUDIENCE: the local or national group the product or brand is aimed at
CONSUMPTION: how the audience uses a product or brand e.g. XFM’s audience can access the brand through analogue or digital
radio, through apps, tours, festivals, music channels on TV, merchandise
TREND: behaviour of the majority of the target audience
Once you have sampled at least 20 people please upload your answers here:
https://www.surveymonkey.com/s/9H7M3GT
How many of each age group did you sample?
11-15
16-19
20-25
Where do you
listen to the radio?
Bedroom
Kitchen
26-35
36-45
Car/travelling
45+
Job
In class/
homework
Other (please
state)

2. Tally your answers,
try to use a
different colour for
each age group
Why do you like
listening to radio?
Relaxing
Can multitask/convenient
Good music
Entertaining
Relatable
presenters
Other
How do you listen
to the radio?
Analogue (nondigital)
DAB (Digital)
TV
Phone
Online
Other
What makes radio
special?
Free
Convenient/ can
multitask
Interactive
Personal
Portable
Other

3. Radio 1
Capital
Radio 2
1Xtra
XFM
Other
Radio 1
Capital
Radio 2
1Xtra
XFM
Other
Which stations do
you listen to,
national and local?
Which stations
would you never
listen to?