1. How did digital technologies enable you to develop and create more realistic media products
in your foundation and advanced productions?
TARGET: FOCUS ON A2 TRAILER EDITING
A2 TECHNOLOGY EXACTLY WHAT YOU DID (watch your
evaluation videos to revise the processes then say in your
essay what you did so the examiner knows the detail and
effort you went to)
HOW IT MADE YOUR WORK MORE
REALISTIC
iMovie
Clip trimming Sharper edits made dialogue and action faster,
and created the impression that the soap is
packed with exciting events
Changing sound levels if you filmed in a noisy
location/couldn’t hear dialogue clearly
Clear sound is a key feature of TV products-
muffled or quiet sound reduces the quality of the
trailer
Cropping footage to create a more effective shot
type
e.g. cropping a MS to a ECU conveyed emotion to
audience in a way that met the conventions of
the genre and made the trailer more realistic
Sound bridging
Adding transitions
Adding background music and ducking
background music to hear dialogue
Background music: pace, tone, key, lyrics all add
extra meaning to the events in the trailer.
Ducking: This is what happens in real media
products (name one of your example trailers e.g.
Hollyoaks)
Voice Over e.g. “now on E4...”

2. KeyNote
Creating title card and adding institutional
branding
Adding transition to title card e.g. getting “E4”
sticker logo to roll on to the screen like it does
with real products
Positioning of branding on title card using style
guides and existing trailers, adding schedule info
and hashtags
Masking original text on logos if there was any
and adding your own text in correct font. (You
may have used Photoshop for this)
Background images- where did you get them
from and how did you transfer them to KeyNote
slide?
Background image should convey class and
narratives that will be occurring in your soap so
audiences understand what will happen
(familiarity- audiences want to be able to predict
what will happen and enjoy watching events
unfold)
Saving and importing to iMovie N/A
Garageband
(if you used it)
Adding a suitable track
Looping the instrumental intro/part of the track Lyrics and beats don’t distract from the dialogue
Fading in lyrics so they appear in the right place
in your trailer
Saving and importing to iMovie N/A