Closed loop marketing: Tracking success for better results Scratching your head about the results of your last marketing initiative? Tired of the "need results for all of last quarter's campaigns by noon" fire drill? Want to improve the return on your marketing dollars in a systematic way? Resolve these questions and more by implementing your own closed loop marketing process. In this webinar, we will cover: - What is closed loop marketing - The value of implementing a closed loop marketing process - How to develop your own closed loop process - How to overcome common challenges

3. Closed Loop Marketing Tracking success for better results December 17, 2009

7. scientific method

8. closed loop marketing: our simple model design develop measure execute communication ● documentation

11. Step 3: execute

14. Example: fictional account of actual B&N email campaign * Actual B&N email creative but fictional account of the campaign. I have not worked with B&N nor do I have access to actual campaign results.

17. Step 3: execute

19. getting started