The document discusses social recruiting strategies and mobile recruiting. It covers building talent communities on social networks and mobile platforms, using tools like mobile apps and QR codes. It also discusses recruitment marketing tactics like targeted social media strategies, branded pages, and pay per click advertising to attract candidates.

1. Social Recruiting:
Talent Acquisition in 2015
Alex Putman
Director of Global Talent Acquisition
Case-Mate
February 28, 2012
@alexputman

2. Agenda
Mobile Recruiting
o Mobile Overview
o Mobile Apps
o QR codes
o Augmented Reality
Talent Communities
o Where are the candidates?
o What is a Talent Community?
o Build & Maintain Your Community!
Recruitment Marketing
o What is it?
o Targeted Strategies
o Branded Pages
o Pay Per Click
www.case-mate.com

3. What Do You Imagine?
“Imagination is more important than knowledge” –
Albert Einstein
What do you hope to accomplish from social
recruiting?
o Enhance the candidate experience?
o Build/Grow/Farm a Talent Community?
o Engagement?
o Find candidates?
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4. Mobile Recruiting
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5. Mobile Recruiting
Always on, always with us, always connected
In an average 1 week period ___% of mobile users will:
• 81% browse internet
• 77% use a search engine
• 48% watch a video
• 63% access a social network
• 39% use in bathroom
• 33% use while watching tv
• 70% use while in a store
• 74% make a buy decision based on info from smartphone
• 95% use to find local info
• 71% of mobile search is due to seeing an ad
• 42% people click on mobile ads
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6. Mobile Size
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7. Mobile Internet Growth

8. Mobile Use
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9. Mobile Phone Use Breakdown

10. Future of Mobile
• 91.4 million mobile internet users in US today.
• This will jump to 132.5 million / 41.5% percent of the U.S.
population by 2015, according to eMarketer
• CareerBuilder has seen more than a 270% increase in page views on
its mobile website, Android app, and iPhone app from March 2010
to March 2011.
• CTIA-The Wireless Association projects that 270 MM US residents
use some sort of mobile device (89% of the total population)
• A recent study conducted by Mobile Recruiting News reported that
95% of Smart Phone owners would “consider job seeking on their
mobile.”
How can you prepare:
• Create an app
• Optimize your site for mobile
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11. Mobile Apps
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12. PepsiCo Case Study
At a glance, PepsiCo is focused on connecting and
engaging, beyond just a job search. Some of the
functionality of the “Possibilities” app include:
o PepsiCo Twitter feed
o Content for why, the people, the brands, FAQ’s, and
ways to connect with Recruiters.
o Scanning their brands with a stickybits partnership
o The Feeds from the lineup of PepsiCo blogs
o PepsiCo YouTube
o Geo-location job search functionality
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13. More Apps
19M monthly visit
15k monthly visits
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14. QR Codes
What is a QR Code?
2 dimensional barcodes that are easily scanned using any smart phone.
This code will then be converted into a piece of (interactive) text and/or
link
How can I use it in recruiting?
o Drive traffic to career portal
o Provide positive candidate experience
o Create memorable content
o Saves visits to mobile device
Looks expensive and technical?
Goo.gl
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15. Augmented Reality
What is Augmented Reality?
Why scan a code when we can scan objects, images, face, logos, etc. in their
natural form and then get redirected
Google Goggles http://www.google.com/mobile/goggles
• Scan a business card for easy input
• Scan logo’s for mobile information
LinkMeMobile http://www.linkmemobile.com
• Images instantly become hyperlinks, encouraging consumers to interact.
MobiusWorld http://mobiusworld.me
• Facial recognition
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16. Talent Communities
Build a Community of Talent
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17. Where Are People “Socializing”
• Social Networks (Facebook, LinkedIn)
• RSS Feeds
• Aggregators (Indeed, SimplyHired)
• Virtual Worlds (SecondLife)
• Video (YouTube, Vimeo)
• Podcast (BlogTalkRadio.com)
• Blogs (WordPress, Blogger)
• Micro Blogs (Twitter, IM, Texting)
• Wiki’s
• Bookmarking (StumbleUpon, Digg)
• Location Based Social (Foursquare, FB Places)
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18. Talent Communities
Where do you get your best hires?
o Employee Referrals
o “little black book”
o Pipeline
o Passive Seekers
What is a Talent Community?
an environment consisting of people who can share
ideas for the purpose of career networking or social
recruiting of candidates
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19. Benefits of Talent Communities
• Easy to reach qualified candidates
• Candidates engaged to your business
• Less dependence on traditional job boards
• Less money spent on job advertisements
• Increased interaction with potential candidates
• Provide insight and clarity of your organization
• Better quality of applicants to job openings
• Creates a talent pipeline for future job openings
• Attracts passive candidates
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20. How to Build A Talent Community
Turn your “careers” page into a central hub for:
o Past (“alumni”) employees
o Company “fans”
o Leased employees
o Interested candidates
o Recruiters
o Hiring managers
o Current employees
Best Practices:
o Incorporate tools for communication and interaction to drive
conversations in your talent community.
o Provide an exclusive look into your organization, its employees and the
culture behind the company.
o Use video, multimedia, photos, testimonials
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21. Maintain Your Talent Community
When you start engaging candidates through a talent
community, it’s important to continue to provide value on
a regular basis.
Ways to do so:
o Send updates or an e-newsletter
o Providing “VIP” information on new job openings and
internship programs
o Create contests
o Provide information via blog posts
o Communicate and connect via social media.
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22. Recruitment Marketing
Yes, the Talent Department is a BRAND!
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23. What is Recruitment Marketing?
Recruitment Marketing is attracting applicants to your brand
Attraction Via:
o Talent Communities
o Mobile campaigns
o Targeted postings
o Referrals
o Social Media
o Advertising
Remember: You are marketing your company
Talent Brand
Recruitment marketing is unique in that a company has the opportunity to
develop a sub-brand that encompasses employee lifestyle – what we call a talent
brand.

24. Where to Begin
• Clear understanding of your talent brand and what type of
candidates you would like to attract.
• Not everyone who is qualified for a position will be a good fit
for your company
• Once you know whom you want to attract, you can start
o Build out email campaigns
o Social job promotions
o Developing a community based career site that is geared toward the
type of applicants desired.

25. Organizational Involvement
Involve everyone in the company
TiVo
o sends a separate recruiting email twice a month to all
employees
o providing hiring updates
o interesting articles
o referral incentives.
o Each email includes a specific, personalized message,
usually a story or anecdote about a referral

26. Targeted Social Strategies
• Orbitz has developed a unique social recruiting strategy based
on targeting passive candidates.
• The company cultivates a number of leads through
o Social media
o Newsletters
o User groups
o Sourcing
o On-campus events at high schools and universities
worldwide

27. Social Recruiting ATS
• Social Recruiting Platform
• Facebook “Work With Us” app
• Develop social recruiting campaigns
• Interact on all major social platforms
• Everyone in company is a recruiter
• Sourcing tools: integrate paid, non paid and Boolean search.
• Reporting
o What’s working, who is referring etc…

28. Branded Pages
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29. LinkedIn

30. Glassdoor
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31. Pay Per Click
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32. What is PPC?
• Pay Per Click is just like it sounds:
o Pay when your job is clicked
o “bid” on key words you want to use
o Choose by
o Location
o Age
o interest

33. Targeted PPC options
Almost 1 billion users
140 million users
72 million unique visitors annually
660 million unique visitors annually

34. Job Boards vs Aggregators
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* - comScore Media Metrix, August 2011

35. Contact
Alex Putman | Director of Global Talent @ Case-Mate
Alex.putman@case-mate.com
Twitter.com/alexputman
Linkedin.com/in/alexputman
www.socialTrex.com
www.case-mate.com
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36. Credits
http://www.digby.com/mobile-industry-resources/mobile-industry-statistics
Jobvite’s 2011 Social Recruiting Report – www.jobvite.com
comScore Media Metrix, August 2011
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