Walk through of the Powerhouse Posting Process by April Holle of Made Better Studio.
The Powerhouse Posting Process is an easy and quick way to define, create, and share impactful content that connects your business goals with your audience and best of all: impacts your bottom line.
If you would like help tailoring the Powerhouse Posting Process to your online communications and online marketing, Made Better Studio can help! April provides a expert-guided 8 lesson online marketing course full of video content and interactive worksheets to help you define, create, and share online content - connecting your goals + your audience to impact your bottom line.
Pre-enrollment for the online version of the Powerhouse Posting Process is now open. For $25 you can pre-order your spot - all 8 expert-led lessons with homework + expert feedback - learn more or order now: http://www.madebetterstudio.com/product/powerhouse-posting-process/
Resources mentioned during the talk can be found here:
http://www.madebetterstudio.com/speaking/powerhouse-posting-process-talk-chandler-arizona-wordpress-meetup/
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Powerhouse Posting Process
1. Powerhouse
Posting Process
An easy and quick way to define, create, and share
impactful content that connects your business goals with
your audience and best of all: impacts your bottom line.
madebetterstudio.com
10. Powerhouse Posting Process
‣ The Why - Vision > Purpose > Mission > Goals > Blog?
‣ Your Audience - Who do you connect with and serve?
‣ Your Topics - What do you have to say?
‣ Regularity & Timing - Consistency helps!
‣ The Actual Content - Create with intention & impact.
‣ Promoting - Share what you have to offer.
Introduction madebetterstudio.com
14. “Your audience is one single
reader. I have found that
sometimes it helps to pick out
one person-a real person you
know, or an imagined person-
and write to that one.”
― John Steinbeck
Your Audience madebetterstudio.com
18. ‣ Think of all the things you do... how can you share the story of:
‣ What you’re working on
‣ Goals and Impacts (statuses, checkins)
‣ General Education - FAQs
‣ General Awareness
‣ Event Updates/Recaps
‣ What you need help with, how others can help
Your Topics
Content Topics
madebetterstudio.com
26. ‣ For each topic in a particular month...
‣ Revisit...
‣ What goal is this connected to?
‣ Who are we speaking to?
‣ Come up with a working title
‣ Come up with 3-5 points you want to make
‣ Who’s responsible for creating it?
‣ When is it due?
Monthly Planning
Regularity & Timing madebetterstudio.com
29. ‣ Review your topic and outline
‣ Write a rough draft
‣ Review it with fresh eyes
(or get someone else to review it)
‣ Include keywords, images or video when possible
‣ Add these new content pieces to your website
‣ You can always pre-date!
The Actual Content
Taking it one step at a time...
madebetterstudio.com
32. But stories touch our hearts.
Data satisfies the analytical parts of our brains.
The Actual Content madebetterstudio.com
33. madebetterstudio.com
Your purpose is to
make your audience
see what you saw,
hear what you heard,
feel what you felt.
Relevant detail,
couched in concrete,
colorful language,
is the best way to
recreate the incident as
it happened and to
picture it for the
audience.
- Dale Carnegie
Photo Credit: Rick Wiley, Arizona Daily Star 2011
The Actual Content
35. Sharing on Social Media
‣ Once your “top five hit list” content items are on your
website, you’ll want to share these items through your
social media channels
‣ Take your “top 5 hit list” for the month - share once a
week on each social media channel about one of the 5
topics you covered this month
‣ Include the link to your website’s new content to bring
traffic back to the original content you created
‣ Include keywords, video or image content in your posts
when relevant
Promoting madebetterstudio.com
37. Bonus: Email Newsletter!
Take all monthly
topics and create a
short synopsis with
links back to the
website for full content
Promoting madebetterstudio.com
38. madebetterstudio.com
use key search terms in
website content
drives traffic to website
cross-linking
social outreach to
allow users to connect
as they like with org
allow users to
signup for e-newsletter
cross-linking
social outreach to
allow users to connect
as they like with org
promote
e-newsletter signup
each send out to
increase connectedness
use e-newsletter to
bring the discussion & interest
back to the website
use social media outreach
to bring the discussion & interest
back to the website
Promoting
40. Powerhouse Posting Process
‣ The Why - Vision > Purpose > Mission > Goals > Blog?
‣ Your Audience - Who do you connect with and serve?
‣ Your Topics - What do you have to say?
‣ Regularity & Timing - Consistency helps!
‣ The Actual Content - Create with intention & impact.
‣ Promoting - Share what you have to offer.
Wrapping It Up madebetterstudio.com