In this 45 minute session April Holle of Made Better Studio will run through a checklist of things that you should do to keep your Non-Profit website, Facebook page and Twitter feed humming with activity, donations and love for your great work.

1. Care &
Feeding
of Your Non-Profit Web Presence

2. April Holle
april@madebetterstudio.com
On Twitter:
@madebetter
@aprilholle
Who Am I?

4. Consistency
‣ Match the look and feel of your other communications
‣ Others trust who they can rely on for good information
‣ Well written
‣ Well sourced
‣ Well attributed
‣ Regular posting helps the community stay connected,
informed and engaged

5. Design Consistency
Website
Facebook
Twitter

6. “Your audience is one single
reader. I have found that
sometimes it helps to pick out
one person-a real person you
know, or an imagined person-
and write to that one.”
― John Steinbeck

7. Remember Your Audience
‣ When creating remember who the work is for:
‣ What are their interests
‣ What are their concerns
‣ How can you help them
‣ How can you share common ground and instill trust
‣ How can you work together to a common goal

9. Have a Plan
‣ Define what success looks like
‣ Be specific
‣ Write it down
‣ Share it
‣ Start with specific goals in mind
‣ Make a quick “top 5 hit list” of what topics you want to talk about per
month (be flexible)
‣ Delegate with deadline and responsibility clearly defined
‣ Do & Share

11. Content Topics
‣ Think of all the things you do in your organization, how can you
share the story of:
‣ What you’re working on
‣ Goals and Impacts (statuses, checkins)
‣ Public Education
‣ Public Awareness
‣ Event Updates/Recaps
‣ What you need help with, how others can help

12. Take it one step at a time...
‣ Review your topic
‣ Create an outline
‣ Write a rough draft
‣ Review it with fresh eyes
(or get someone else to review it)
‣ Include images or video when possible
‣ Add these new content pieces to your website
‣ All at once or one a week (pre-dated)

14. Sharing on Facebook and Twitter
‣ Once your “top five hit list” content items are on your
website, you’ll want to share these items through your
social media channels
‣ Take your “top 5 hit list” for the month and share at least
once a week on each social media channel about one of
the 5 topics you wanted to cover this month
‣ Include the link to your website’s new content to bring
traffic back to the original content you just created
‣ Include video or image content in your posts when
relevant

16. Bonus: Email Newsletter!
‣ Take all five
topics and
create a short
synopsis with
links back to
the website for
full content

17. April Holle
april@madebetterstudio.com
On Twitter:
@madebetter
@aprilholle
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