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B2B Marketing Leaders Gather to Share insights NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations. Areas Covered Why the current customer experience is broken How mobile can be a powerful extension of your brand and marketing. The current customer journey The fully mobile customer journey How to engage your audience through the customer journey Customer experience is the new marketing Gaining a better customer insight Capturing critical data along the customer journey Technology integration: API’s, Marketing automation, CRM Success metrics (adoption, engagement and conversion) “For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017) Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively. “The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Switch on your B2B customer experience strategy
Switch on your B2B customer experience strategy
Tomorrow People
Tony Ahn's 4 hour class as part of the Chartered Business Administrator class by DMCA.
Introduction to Marketing for Managers
Introduction to Marketing for Managers
Tony Ahn & Co.
A step-by-step process to help align sales and marketing teams for double digit growth.
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap Webinar
Janet Windeknecht
Imc & promotion mix
Imc & promotion mix
Vishnu Sharma
Learn about why product marketers are product managers secret weapon. Presentation is from the Intro to Product Marketing - Women in Product Sydney meetup.
Intro to Product Marketing - Tania Clarke
Intro to Product Marketing - Tania Clarke
Tania Clarke
Semelhante a The New Product Marketing Playbook
(20)
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
Marketing prsentation
Marketing prsentation
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotion
Promotion
Promotion
Personal Selling - Chapter 1
Personal Selling - Chapter 1
Personal Selling Chapter 1
Personal Selling Chapter 1
Pipeline Marketing for Technology Part 1
Pipeline Marketing for Technology Part 1
Marketing management 01
Marketing management 01
Introduction To Export Marketing
Introduction To Export Marketing
Promotional Strategies
Promotional Strategies
Kotler_MM_01_ppt.pptx
Kotler_MM_01_ppt.pptx
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
promotion
promotion
Developing social media marketing strategies
Developing social media marketing strategies
3.01 PowerPoint
3.01 PowerPoint
Switch on your B2B customer experience strategy
Switch on your B2B customer experience strategy
Introduction to Marketing for Managers
Introduction to Marketing for Managers
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap Webinar
Imc & promotion mix
Imc & promotion mix
Intro to Product Marketing - Tania Clarke
Intro to Product Marketing - Tania Clarke
Mais de April Dunford
New products are hard to understand. We need to use positioning to help customers see a product in a context that makes their awesomeness, obvious
Using Product Framing to Create A Competitive Advantage
Using Product Framing to Create A Competitive Advantage
April Dunford
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Marketing Strategy Hacks
Marketing Strategy Hacks
April Dunford
How do you position your startup as a leader in a crowded noisy market? This presentation gives you a template and examples of how to get it done.
Positioning for Advantage
Positioning for Advantage
April Dunford
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
Laying a Foundation for Startup Growth
Laying a Foundation for Startup Growth
April Dunford
Startups are drowning in tactical marketing advice but without the right inputs, most marketing programs will never be better than just meh.
Marketing Planning for Startups
Marketing Planning for Startups
April Dunford
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage to beat event the largest players in their markets
Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for Startups
April Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
Be Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and Sales
April Dunford
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
Startup Marketing: A Systems Approach
Startup Marketing: A Systems Approach
April Dunford
This presentation goes into the basics of how startups can create messaging that resonates with their target customers.
Messaging 101 for Startups
Messaging 101 for Startups
April Dunford
My keynote presentation from ProductCamp Amsterdam. This deck talks about how traditional push marketing tactics have become increasingly ineffective as power has shifted from sellers to buyers. Product Marketing on the other hand is becoming increasingly important.
Marketing is Dead (long live product marketing)
Marketing is Dead (long live product marketing)
April Dunford
A presentation on the fundamentals of startup marketing given at Communitech's Entrepreneur Week in Waterloo, Canada
Entrepreneur week startup marketing 101
Entrepreneur week startup marketing 101
April Dunford
A single slide for presenting a basic set of B2B marketing metrics
Rocket watcher b2b marketing metrics
Rocket watcher b2b marketing metrics
April Dunford
Startup messaging
Startup messaging
April Dunford
It covers the concept of customer development, product/market fit, and the phases of marketing for a startup. I gave this presentation on March 29, 2010 as the keynote presenter at DemoCamp Toronto.
Startup Marketing 101
Startup Marketing 101
April Dunford
The presentation I used in the AIPMM "Battle of the Product Management Bloggers" I used on Nov. 17, 2009. And I won!
AIPMM Battle Of The PM Bloggers April Dunford
AIPMM Battle Of The PM Bloggers April Dunford
April Dunford
A template for startups to use to pitch to a VC to raise money.
Rocket Watcher VC Fundraising Template
Rocket Watcher VC Fundraising Template
April Dunford
Talk by me (April Dunford) at MeshU 2009 on Segmentation, positioning and storytelling.
Segmentation, Positioning and Storytelling
Segmentation, Positioning and Storytelling
April Dunford
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
April Dunford
Mais de April Dunford
(18)
Using Product Framing to Create A Competitive Advantage
Using Product Framing to Create A Competitive Advantage
Marketing Strategy Hacks
Marketing Strategy Hacks
Positioning for Advantage
Positioning for Advantage
Laying a Foundation for Startup Growth
Laying a Foundation for Startup Growth
Marketing Planning for Startups
Marketing Planning for Startups
Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for Startups
Be Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and Sales
Startup Marketing: A Systems Approach
Startup Marketing: A Systems Approach
Messaging 101 for Startups
Messaging 101 for Startups
Marketing is Dead (long live product marketing)
Marketing is Dead (long live product marketing)
Entrepreneur week startup marketing 101
Entrepreneur week startup marketing 101
Rocket watcher b2b marketing metrics
Rocket watcher b2b marketing metrics
Startup messaging
Startup messaging
Startup Marketing 101
Startup Marketing 101
AIPMM Battle Of The PM Bloggers April Dunford
AIPMM Battle Of The PM Bloggers April Dunford
Rocket Watcher VC Fundraising Template
Rocket Watcher VC Fundraising Template
Segmentation, Positioning and Storytelling
Segmentation, Positioning and Storytelling
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Falcon Invoice Discounting platform in india
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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
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The New Product Marketing Playbook
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A New Product
Marketing Framework
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Key Elements
Content Visibility Messaging Engagement
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