Still wondering what types of websites need the Krux Apps platform? Review this overview to find out how you can save time managing the chaos, drive more traffic to your site, maximize ad revenue, and measure success. * Audience App: Understand loyalty, social activity, and demographics to deepen engagement * Social App: Identify influencers and increase traffic with a data-safe social sharing widget * Advertise App: Turn fly-by visitors into loyal users with simple, turnkey retargeting * Site Speed: Understand what drives page performance and how to improve it * SuperTag: Optimize page load time and reduce workload with smarter tag serving - async, lazy loading, and more * Data Sentry: Monitor who's skimming site data and its load-time and privacy impact

1. Krux Apps
Understand your audience, optimize and monitor page load
time, increase traffic, and maximize advertising revenue
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution

2. Krux Apps, a platform for every website operator
Krux’s cloud-based infrastructure helps websites capture, control, and
connect consumer data signatures across screens and sources. With the
Krux Audience Data Control platform, companies put that data to work
delivering safer, smarter, cooler, faster web experiences. Krux Apps builds on
this, adapting components of our platform for smaller operators with a focus
on friction-free adoption and ease-of-use.
It provides a suite of solutions that help websites:
 deliver faster pages and safer web experiences
 identify, understand, and engage with their most valuable users, and
 drive more revenue from advertising
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

3. User engagement, audience discovery, and
traffic enhancement

4. Understand your typical visitor, including gender, age, and
income for loyal visitors and social influencers
Krux Audience unique approach to Loyalty Analytics expose the real traffic
drivers, and Krux's audience profile engine shows basic demographic
breakdowns across age, gender, and income.
• Identify loyal users and their typical demographic profile
• Find your social influencers and identify trends over time
• Monitor user engagement in relation to campaigns and other programs
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

5. Social sharing tools help you expand your reach without slowing
down your pages
Krux Social protects privacy through data-safe sharing and drives traffic
growth by connecting your audience with their social networks. And its
robust analytics let you identify your most active and most valuable social
sharers, monitor social activity over time, and understand how that activity
drives business growth.
Expand reach and engagement by leveraging your users' network of friends
on Facebook, Twitter, and Google+
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

6. Turn fly-by visitors into loyal users and converted sales
A user visits your site only once in the last 30 days. Krux Advertise finds those
users and directs them back to your site. It's as easy as setting a monthly
budget and sending us an ad and click url for your site.
• Reach users on Facebook and other popular sites
• Turn one-time visitors into loyal users
• Recover lost sales and conversions
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

7. Tag management and page performance

8. Reduce workload and optimize page load time with smart tag
management
SuperTag provides a complete solution for managing JavaScript on pages
through a container tag model. Use SuperTag to manage 3rd party JavaScript
like Google Analytics, AdSense, Affiliate code and more.
• Manage tags in one place, and deliver faster pages with less work
• Speed up your pages with delivery through Akamai and smarter tag
writing with PostScribe
• Deliver tags with precision to optimize user engagement and improve
page load time with geo targeting, load timing, url targeting and more
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

9. Monitor the 3rd and 4th party tags that are causing the most
page latency
Data skimming is rampant on the web, and third-party data collectors can
compromise user privacy, slow web page performance, and profit from your
audience assets without compensation or consent.
• Monitor the page load impact of your 3rd party partners and other
collectors they may be inviting without your consent
• Monitor the volume of data collection in relation to your website traffic
and 3rd party agreements to maintain or negotiate favorable terms
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

10. Simple, always-on page speed monitoring
Krux Site Speed provides always-on monitoring of web page performance
and analysis of average performance over time. Those insights can help you
understand how changes to page content, tag management, and partner
activity impact load time.
• Monitor page load speed and take action to reduce latency
• Improve user experience with faster loading content
• Increase search engine ranking by optimizing page performance
© 2011, all rights reserved | Proprietary & Confidential, Krux Digital Inc. | Not for distribution follow us on Twitter: @kruxdigital

11. Visit us at
http://www.krux.com/apps