14. Results from the first 100 days
70% of the audience is using personalized
push alerts and the story inbox
• Over half a million stories have been
starred
• 3x more video is being watched
compared to the previous app
Source: Urban Airship
16. In-App Chat Sets the Bar
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18. Engaging app experiences =
Significant business benefits
! keep in touch with customers
! drive traffic to destinations
! increase time spent in the app
! advise of new app features
! re-engage with dormant app users
! deliver reminders and alerts (location-specific
offers)
! segment as part of the A/B testing process
! conduct market research