Sylvain Gauchet is the co-founder of Apptamin. He has been marketing and promoting mobile apps for several years and is passionate about start-ups and app marketing. Apptamin provides app developers with great-looking promo videos, helping them show what their app is all about in seconds. The company also helps developers to make their apps stand out from the crowd by writing thorough and useful posts on how to promote mobile applications, and recently published its iOS App Marketing Guide

1. Marketing an App
Using Video
APS Berlin – November 28

3. Video
=
Best thing next to
trying the app

4. Show features/benefits, flow and user experience

5. Bloggers/Journalists

6. Bloggers/Journalists
” A video provides the quickest
way to initially assess your app,
letting [bloggers] know if it’s
worth downloading and testing
further ”
Erica Sadun – The Unofficial Apple Weblog
(TUAW)

7. Google Play Store

8. App Store?

9. Mobile Ads

10. 15 seconds to show what an app is all about +
CTA

11. Website
YouTube & SEO
Sharing on Social Media
Awards & Contests

12. Discussion
How to measure the impact of
video when promoting a mobile
app?

13. Discussion
Measuring the impact of an
app video on the Google Play
Store

14. 1. Find 2 countries/languages with similar stats/behavior
2. No video for country A vs. Video for country B
3. Analyze the Google Play acquisition funnel

15. Discussion
Ideas / Suggestions ?

16. Discussion
Measuring the impact of a
video ad on Facebook

17. 1. Ad #1 with video vs. Ad #2 without video (same picture
in thumbnail)
2. Target exact same demographic
3. Analyze Facebook stats

18. Discussion
Ideas / Suggestions ?

19. Sylvain Gauchet
@sylvainww / @apptamin
contact@apptamin.com
App Marketing Blog: apptamin.com/blog