This presentation was given by Joe Monastiero at the WIP "Muther of all Hackathons" in San Jose, CA on June 24, 2011.

1. Dissecting & Defragmenting the Wild and Wacky Mobile App World Joe “Toe” Monastiero VP & Co-Founder

3. Over 200,000 apps

5. Over 400,000 apps

6. 40% of developer poolWeb 71 Minutes/day for Smartphones web browsing vs. 81 minutes for Smartphone apps

7. Dev EnvironmentsMost Relevant Tomorrow* Web/HTML5 If the playing field is leveled, could provide 75% of daily usage Android 44% market share by 2015 Microsoft WP7 Projected 20.3% market share in 2015 Apple Predicted to fall to 17% share by 2015 BBY Will hold about 13% share in 2015 The Rest HP/WebOS Flash Bada *Source - IDC

9. Open Standards, Free

10. HTML5 is strong candidate to replace Flash

11. No app store tariffs

12. Carriers, companies not named Apple/Google/Adobe highly motivatedCons Need platform parity – performance, hardware access, frictionless payments, push messaging, compelling app stores

13. Why The Mobile Web Will Win The fragmentation issue in mobile only gets worseeach year with new devices, different implementations and operating systems, the cost of rolling out an app across multiple devices around the world can increase exponentially. The browser provides the prospect of being the great unifier so you can truly design once and run everywhere …a browser provides the perfect avenue to maximize impact with the least amount of development. Chetan Sharma, Wireless Industry Expert, http://www.chetansharma.com.

15. Expansive hardware choices

17. Minimal app filter, questionable app quality

18. Small developer pool, limited dev tool offerings

19. Immature app Market

21. Innovative platform provider

22. Quality tools, iTunes

23. Robust platform

25. Restrictive policies

27. Nokia will fight hard to hold market share

28. Do not count out HP, huge channel presence

29. Look to 2012 for reasons to adopt, or…

30. …just focus on mobile web apps– vertical market strategies BBY – Unknown market strategy

31. Cross-Platform Developer Tools HTML5/JavaScript Tools Lua-based Ruby-based Flash JS Frameworks Game Engines

33. JavaScript native device API bridge

34. Consulting Services offered by Nitobi

35. Varied support for numerous platforms (iOS, Android, BBY and WebOS)

36. Use any JS Framework (Sencha, jQuery, Impact JS)

38. XDK desktop simulator (app*lab on device simulators)

39. Service APIs for payments, push messaging, analytics and field app updates

40. Cloud builds, no SDKs or Macs required

41. TapJS social gaming engine, DirectCanvas

42. Native hardware accessing web browser

43. Use any JS Framework (Sencha, JQuery, ImpactJS)

45. Written in JS as an alternative to Objective C

47. Outputs native code, requires Mac and X-Code

49. Requires Mac for iOS dev

50. $199-$349/yr

51. Lua-Based, game-centric SDK

52. $1500-$4500 per license

53. Ruby-based

55. Turns Flash apps into iOS, Android and BBY apps

57. Examples

58. Sencha Touch

59. JQuery Mobile

61. Have a Great Hack!!! Questions? joemonty@appmobi.comor support@appmobi.com Twitter #appMobiJoe LinkedIn http://www.linkedin.com/in/jmonastiero