The survey found that while companies are beginning to invest in social tools and processes, there is still a long way to go before social media becomes fully integrated into business operations. Employees believe social could improve customer acquisition and service as well as internal collaboration, but the perceived benefits vary depending on location and company size. Respondents felt that shifting company culture and designating social media owners were more important than budget when improving social media use.
16. Appirio combines new ideas with cloud technology to help companies
become more efficient and agile - freeing them from the inflexible
technlogies of the past so they can take advantage of advancements in
social and mobile to better engage customers and employees. We provide
technology enabled services, supported by 500 cloud experts around
the world and a global crowdsourcing developer community, that help
companies adopt, connect and extend cloud platforms like Salesforce.com,
Google, Workday and Amazon Web Services.
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