What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study. Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.

1. CRM Influence Study
November 2013
Copyright © 2013 Appinions. All rights reserved.
1

2. In this Influence Study
What is the current state of CRM? How is CRM impacting business decisions for leading companies?
What are the dominant themes among influencers in this market? These are the questions that the
Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the
influential key opinion holders who are driving the most dominant conversations around CRM
solutions providers. This study also drills down into six themes that shape the way in which influencers
are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The
analysis provided – such as knowing which customer opinions are driving a vendor’s influence in
CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from
influencers that can inform and guide marketing strategies.
Copyright © 2013 Appinions. All rights reserved.
2

3. Methodology
This report is based on 60 days of data taken between September 14 and November 12, 2013. To
evaluate the most influential companies and people in the CRM space, the Appinions data journalism team
set up a topic based on Boolean logic to capture the CRM market. The results yielded the key themes
explored in this report – partnerships, cloud, marketing, data, social and mobile, and revealed the most
influential companies and solutions in the space – Salesforce, Oracle On Demand, Microsoft Dynamics
CRM, NetSuite, SAP and SugarCRM. Appinions then set up topics on each of these themes, companies
and solutions to perform a comprehensive influence analysis of the CRM industry dynamics.
About Appinions
Appinions is the only opinion-powered influence marketing platform designed to give companies the
unmatched ability to identify, analyze, engage, monitor and measure influencers. Built on more than a
decade of research conducted at Cornell University, Appinions extracts and aggregates opinions from
more than six million sources including blogs, social networks, forums, newspapers and magazine articles,
thus providing a more complete picture of influence. Appinions helps today’s businesses insert trust into
the purchase journey by converting faceless touchpoints into influential trust points™ to optimize marketing
efforts. For more information on the science of influence marketing, visit http://www.appinions.com/.
Copyright © 2013 Appinions. All rights reserved.
3

4. How Appinions Analyzes Influence
What is an Influencer?
Appinions defines an influencer as a person, brand or company that expresses a contextually relevant
opinion that is meaningful enough to elicit reactions from others.
How is Influence calculated?
Appinions calculates individual influence scores based on three reaction elements:
•
Influencees: The people or entities who reacted to an influencer’s opinion, weighted by their respective
influence on that topic;
•
Publishing Sources: The credibility of the outlet where the reaction was published or consumed; and
•
Frequency: The volume of opinions attributed to that influencer over the past 60 days.
What is the Net Influence Score (NIS)?
Appinions calculates influence at the topic level, for which a Net Influence Score in generated, to
understand the relative influence of various marketplace issues. The Net Influence Score of a topic
represents the sum of all influencer scores in the topic.
What is the most “Actioned” opinion?
The most “actioned” opinions are those that resonate the most, garner the most reaction and are
published or referenced most frequently across networks or media.
Copyright © 2013 Appinions. All rights reserved.
4

5. CRM Influence Analysis
Overview
Copyright © 2013 Appinions. All rights reserved.
5

6. Classic case of winner takes all:
Salesforce is miles ahead of its competitors.
Influential CRM Companies
& Solutions
Key CRM Themes
Net Influence
Score
Net Influence
Score
3,000
8,000
2,656
2,500
2,604
6,383
2,376
6,000
2,000
1,500
1,451
4,000
1,254
998
1,000
2,000
500
-
Copyright © 2013 Appinions. All rights reserved.
1,503
1,502
773
524
211
-
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7. CRM Themes
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7

8. Theme: Partnerships
Oracle is leveraging every partnership and M&A strategy it can to close the gap!
Net Influence
Score
106
15
10
9
8
4
4
4
3
2
Net Influence
Score
Top Corporate Influencers
Oracle
Salesforce
SugarCRM
ClickSoftware
NetSuite
Enterprise Hive
Alpine Metrics
Microsoft
PenguinCRM
Fujitsu
Most “Actioned” Opinions by Top Influencers
Ellison announced sales and technology partnerships with
Salesforce.com Inc. and Microsoft Corp. in June designed to make
his company’s products easier to use alongside other software.
Influencer: Larry Ellison, CEO, Oracle
Source: WashingtonPost
Top Executive Influencers
10
Leyla Seka – VP, AppExchange and Partner Operations,
Salesforce
Larry Ellison – CEO, Oracle
Lynn Vojvodich – CMO, Salesforce
Guido Haarmans – VP, Business Development and
Developer Programs, NetSuite
Jeremy Hanks – CEO, DropShip Commerce
Joe Staples – CMO, Interactive Intelligence
Misty Lackie – CEO, Advantly
10
Anita Wehnert – Director, Strategic Partnerships, ReadyTalk
10
Craig West – VP, Americas Channel Sales, NetSuite
7
Dreamforce attendees will experience firsthand how working with
salesforce.com and partners can accelerate their transformation
into customer companies.
Influencer: Lynn Vojvodich, CMO, Salesforce
Source: MarketWatch
Bud Walker – Director, Data Quality Solutions, Melissa Data
36
24
14
12
12
11
Oracle Corporation, an enterprise software company, has entered
into an agreement to acquire BigMachines, Inc., a provider of cloudbased configure, price and quote solutions for sales and orders.
Influencer: Oracle
Source: TMCNet
ClickSoftware announced a partnership with salesforce.com and
offers ClickSchedule as a tab within Salesforce.
Influencer: ClickSoftware
Source: Reuters
Oracle’s integration of Eloqua, BigMachines, and its partnership with Salesforce and
Microsoft boost its influence even among the industry giants.
Copyright © 2013 Appinions. All rights reserved.
8

9. Theme: Cloud
Oracle and Microsoft boost cloud capabilities to compete with Salesforce.
Net Influence
Score
90
28
28
25
23
14
10
9
7
6
Net Influence
Score
45
34
22
21
Top Corporate Influencers
Oracle
Workday
Salesforce
Amazon
Microsoft
NetSuite
Adobe
Perficient
SugarCRM
Navigant Solutions
Top Executive Influencers
Scott Dorsey – CEO, ExactTarget*
Scott McCorkle – President, Technology and Strategy,
ExactTarget*
Aaron Levie – CEO, Box
18
Aneel Bhusri – CEO, Workday
Leyla Seka – VP, AppExchange and Partner Operations,
Salesforce
Marc Benioff – CEO, Salesforce
15
Kevin Turner – COO, Microsoft
14
Lynn Vojvodich – CMO, Salesforce
Krishna Subramanian – VP, Product Marketing, Cloud
Platforms Group, Citrix
Jeffrey Davis – CEO, Perficient
19
12
12
Most “Actioned” Opinions by Top Influencers
Businesses around the world are turning to social and mobile cloud
technologies to create deeper connections with their customers.
Influencer: Lynn Vojvodich, CMO, Salesforce
Source: Wall Street Journal
They [Microsoft] will have by anyone’s definition a full cloud service
with full functionality for small and large enterprises. That will put
them in a very select group [of vendors].
Influencer: Frank Scavo, Managing Partner, Strativa
Source: PCWorld
Oracle is hoping to differentiate its CRM software from the
competition with the acquisition of BigMachines, whose cloud-based
system helps salespeople quickly put together and price complex
orders.
Influencer: Oracle
Source: CIO.com
Strong customer adoption of Office 365, Azure and Dynamics CRM
Online is accelerating our business transition to the cloud.
Influencer: Kevin Turner, COO, Microsoft
Source: Yahoo! News
*ExactTarget part of Salesforce Marketing Cloud
Copyright © 2013 Appinions. All rights reserved.
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10. Theme: Marketing
Proof that Salesforce bought their way into CRM marketing influence through
ExactTarget acquisition.
Net Influence
Score
51
21
10
10
10
6
4
1
1
1
Net Influence
Score
61
48
34
25
17
16
16
16
14
12
Top Corporate Influencers
Oracle
Salesforce*
Adobe
Microsoft
SugarCRM
Cornerstone OnDemand
Pardot
SAP
Juniper Networks
HubSpot
Top Executive Influencers
Marc Benioff – CEO, Salesforce*
Scott Dorsey – CEO, ExactTarget*
Scott McCorkle – President, Technology and Strategy,
ExactTarget*
Kyle Lacy – Sr. Manager, Content Marketing & Research,
ExactTarget*
Daniel Incandela – Senior Director, Global Interactive
Marketing, ExactTarget*
Eric Tobias – VP, Web Products, ExactTarget*
Jeff Whatcott -– CMO, Brightcove
Aneel Bhusri – CEO, Workday
Lynn Vojvodich – CMO, Salesforce*
John Stetic – VP, Eloqua, Oracle
Most “Actioned” Opinions by Top Influencers
Compendium provides software for creating different types of
content that can be used to entice customers to visit a marketer's
website or other property.
Influencer: John Stetic, VP, Eloqua, Oracle
Source: Yahoo! News
Smart organizations are using social and mobile cloud technologies
to improve their sales, marketing and service capabilities while also
defining new and innovative business opportunities.
Influencer: Cornel Nolte, Partner, PwC Advisory
Source: TMC Net
Marc Benioff said earlier this year that marketing software would
become his company's next US$1 billion product line.
Influencer: Marc Benioff, CEO, Salesforce
Source: PCWorld
Oracle is rolling out a series of new features for its Eloqua marketing
automation suite, hoping to get a leg up on rivals such as
Salesforce.com and IBM in the red-hot software segment.
Influencer: Oracle
Source: CIO.com
ExactTarget* Executives
*ExactTarget part of Salesforce Marketing Cloud
Copyright © 2013 Appinions. All rights reserved.
10

11. Theme: Data
Customer centric business processes are impacting all functions.
Net Influence
Score
25
22
10
6
5
2
1
1
1
Net Influence
Score
13
9
7
7
6
6
6
5
3
2
Top Corporate Influencers
Oracle
Workday
NetSuite
Microsoft
OneSource
Salesforce
Google
Accenture
SAP
Most “Actioned” Opinions by Top Influencers
The quality of CRM data is a major consideration for business
professionals because data impacts and influences customer
decisions and campaign strategies for growing your business.
Influencer: Connor Marsden, US Director, CRM, Microsoft
Source: The Wall Street Journal
Top Executive Influencers
Connor Marsden – US Director, CRM, Microsoft
Paul Marobella – Digital and Data-Driven Marketer, Group
President, Havas Worldwide
Krishna Mehra – CTO, Capillary Technologies
Bud Walker – Director, Data Quality Solutions, Melissa Data
Leyla Seka – VP, AppExchange and Partner Operations,
Salesforce
Jan Arendtsz – CEO, Celigo
Michel Feaster – CEO, UserMind
Udi Ertel – President, Magic Software Enterprises
Stephen Purpura – CEO, Context Relevant
Jon Siegel – CEO, Fan Appz
Copyright © 2013 Appinions. All rights reserved.
Today, users can easily enrich their CRM data with valuable
property and mortgage information -- capitalizing on sophisticated
business intelligence to improve customer service and increase
competitive advantage
Influencer: Bud Walker, Director, Data Quality Solutions, Melissa Data
Source: Yahoo! Finance
Combining the power of our Earnix Banking and Earnix Insurance
solutions with the high value of Oracle Sales Cloud data enables
new levels of real-time decision making for Oracle’s Cloud
Marketplace customers.
Influencer: Barak Melnik, VP Product and Business Development,
Earnix.
Source: Reuters
If you open up the kimono inside of a company, data could be
spread across Marketo and Salesforce and ZenDesk.
Influencer: Michel Feaster, CEO, UserMind
Source: VentureBeat
11

12. Theme: Social
LinkedIn dominates the CRM conversation; Facebook and Twitter are absent.
Net Influence
Score
Top Corporate Influencers
9
Oracle
8
Salesforce
5
LinkedIn
4
Nimble
3
Microsoft
Most “Actioned” Opinions by Top Influencers
Net Influence
Score
The future of enterprise apps is social, mobile and connected.
Influencer: Leyla Seka, VP, AppExchange and Partner Operations,
Salesforce
Source: Yahoo! News
[Marc] Benioff says it’s about Salesforce.com customers, such as
Toyota, Burberry and General Electric, rethinking how to listen,
engage and provide new products and services to today’s mobile
and socially-savvy customers.
Influencer: Marc Benioff, CEO, Salesforce
Source: Forbes
Top Executive Influencers
44
Jeff Weiner – CEO, LinkedIn
33
Leyla Seka – VP, AppExchange and Partner Operations,
Salesforce
27
Marc Benioff – CEO, Salesforce
14
Lynn Vojvodich – CMO, Salesforce
7
Zach Nelson – CEO, NetSuite
Copyright © 2013 Appinions. All rights reserved.
CEO Jeff Weiner said Salesforce is a LinkedIn partner and will be
one well into the future.
Influencer: Jeff Weiner, CEO, LinkedIn
Source: TechCrunch
Oracle said that it will integrate BigMachines CPQ with its marketing,
sales, social and service clouds.
Influencer: Oracle
Source: ZDNet
12

13. Theme: Mobile
Businesses are sowing the seed for mobile CRM innovation across their
organizations. How long until we see mainstream adoption?
Net Influence
Score
Top Corporate Influencers
7
Salesforce
4
Pegasystems
4
SAP
1
Microsoft
1
Delta
Most “Actioned” Opinions by Top Influencers
Businesses around the world are turning to social and mobile cloud
technologies to create deeper connections with their customers.
Influencer: Lynn Vojvodich, CMO, Salesforce
Source: Wall Street Journal
Delta decided to equip 19,000 of their flight attendants with
Windows Phone devices; the move allowed attendants to access a
new point of sale system built upon the Microsoft Dynamics for
Retail platform.
Influencer: Delta
Source: Microsoft Phone Central
Net Influence
Score
Top Executive Influencers
33
Leyla Seka – VP, AppExchange and Partner Operations,
Salesforce
29
Scott McCorkle – President, Technology and Strategy,
ExactTarget*
18
Marc Benioff – CEO, Salesforce
14
Lynn Vojvodich – CMO, Salesforce
10
Radomir Vozar – CEO, Resco
The future of enterprise apps is social, mobile and connected.
Influencer: Leyla Seka, VP, AppExchange and Partner Operations,
Salesforce
Source: Yahoo! News
Smart organizations are using social and mobile cloud technologies
to improve their sales, marketing and service capabilities while also
defining new and innovative business opportunities.
Influencer: Cornel Nolte, Partner, PwC Advisory
Source: TMC Net
At the Evernote conference, Salesforce.com's Chairman and CEO,
Marc Benioff spoke to the fact that there is now so much power
embedded in mobile phones that most consumers are basically just
using their mobile phones for everything - and that includes Benioff
himself.
Influencer: Marc Benioff, CEO, Salesforce
Source: Huffington Post
*ExactTarget part of Salesforce Marketing Cloud
Copyright © 2013 Appinions. All rights reserved.
13

14. CRM Companies & Solutions
Copyright © 2013 Appinions. All rights reserved.
14

15. Marc Benioff is more influential than all
other top internal influencers combined.
Net Influence
Score
287
47
33
32
29
24
23
21
19
12
Top Internal Influencers
Marc Benioff – Chairman, CEO, Salesforce
Scott Dorsey – CEO, ExactTarget*
Leyla Seka – VP, AppExchange and Partner Operations,
Salesforce
Scott McCorkle – President, Technology and Strategy,
ExactTarget*
Ian Murdock – VP, Platform, ExactTarget*
Daniel Debow – SVP, Work.com, Salesforce
Kyle Lacy – Sr. Manager, Content Marketing & Research,
ExactTarget*
Mike Rosenbaum – EVP, Platform, Salesforce
George Hu – COO, Salesforce
Lynn Vojvodich – CMO, Salesforce
Acquired Executives
Influence
Score
47
40
33
31
30
24
23
23
21
19
Top External Influencers
Larry Ellison – CEO, Oracle
Gordon Ritter – Investor, Emergence Capital
Jeff Weiner – CEO, LinkedIn
Aneel Bhusri – CEO, Workday
Mark Hurd – President, Oracle
Dominic Cardy – Leader, New Democratic Party, Canada
Jonathan Gale – CEO, NewVoiceMedia
Jim Cramer – Host, Mad Money
Phil Libin – CEO, Evernote
David Hassell – CEO, 15Five
Partner Company Executives
Most “Actioned” Opinions by Top Influencers
Businesses around the world are turning to social and mobile cloud
technologies to create deeper connections with their customers.
Influencer: Lynn Vojvodich, CMO, Salesforce
Source: Wall Street Journal
The future of enterprise apps is social, mobile and connected.
Influencer: Leyla Seka, VP,AppExchange and Partner Operations,
Salesforce
Source: MarketWatch
In today's connected world, customers are moving effortlessly
between marketing channels to interact with brands before, during
and after the buying process.
Influencer: Scott McCorkle, President, Technology and Strategy,
ExactTarget*
Source: Reuters
Salesforce.com CEO Marc Benioff said earlier this year that
marketing software would become his company's next US$1 billion
product line.
Influencer: Marc Benioff, CEO, Salesforce
Source: PCWorld
IBM, EMC, SAP and Salesforce.com are four competitors we spend a
lot of time thinking about.
Influencer: Larry Ellison, CEO, Oracle
Source: PCWorld
Top influencers are focused on marketing and mobile.
*ExactTarget part of Salesforce Marketing Cloud
Copyright © 2013 Appinions. All rights reserved.
15

16. Integration of Eloqua and BigMachines
drive Oracle’s influence.
Net Influence
Score
Top Internal Influencers
20
Larry Ellison – CEO, Oracle
15
Nandini Ramani – VP, Development, Oracle
15
John Stetic – VP, Eloqua, Oracle
13
Mark Hurd – President, Oracle
11
Joe Payne – Former CEO, Eloqua
Most “Actioned” Opinions by Top Influencers
Acquired Executives
Net Influence
Score
Top External Influencers
17
Marc Benioff – CEO, Salesforce
16
Eliot Burdett – CEO, Peak Sales Recruiting
15
Russell Glass – CEO, Bizo
11
Rick Sherlund – Managing Director, Technology Research,
Nomura Securities
6
Sean Gordon – CEO, Intelliverse
Copyright © 2013 Appinions. All rights reserved.
Being a modern marketer comes down to a better understanding of
individual buyers and getting them the right message at the right
time, regardless of where they are online.
Influencer: John Stetic, VP, Eloqua, Oracle
Source: Reuters
We see the positive impact that marketing automation companies
such as Marketo, Eloqua, Silverpop, and Pardot have made to the
top end of the sales funnel by bringing more qualified leads into
businesses.
Influencer: Sean Gordon, CEO, Intelliverse
Source: MarketWatch
I believe it's in the interest of their customers and our customers that
Salesforce works well with Oracle, works well with SAP, and even
works well with Microsoft, because our customers have these
existing investments that we want to leverage.
Influencer: Marc Benioff, CEO, Salesforce
Source: CIO
[Mark] Hurd's defenders point to his remarks about Oracle's sales
force attrition rate declining, and they stress that the sales force is
growing rapidly--exactly as Hurd has promised.
Influencer: Mark Hurd, President, Oracle
Source: Business Insider
16

17. Does executive team’s attention to CRM
signal this as a high priority in the future?
Net Influence
Score
Top Internal Influencers
44
Steve Ballmer – CEO, Microsoft
25
Connor Marsden – Director, U.S., CRM, Microsoft
15
Kevin Turner – COO, Microsoft
9
Jamie Tozzi – General Manager, Dynamics East Region,
Microsoft
8
Pam Misialek – Product Marketing, Dynamics GP, Microsoft
Net Influence
Score
Top External Influencers
Most “Actioned” Opinions by Top Influencers
24
Larry Ellison – CEO, Oracle
13
Mike Belongie – COO, Axonom
13
Shloma Baum – CTO, FieldOne Systems
13
Marc Wolenik – CEO, Webfortis
11
Mark McNeill – VP, ISI Telemanagement Solutions
Partner Company Executives
Copyright © 2013 Appinions. All rights reserved.
Strong customer adoption of Office 365, Azure, and Dynamics CRM
Online is accelerating our business transition to the cloud.
Influencer: Kevin Turner, COO, Microsoft
Source: Yahoo! News
CRM today should be an enabler that detects trends, facilitates
decisions and suggests actions that lead to successful outcomes
and relationships.
Influencer: Bob Stutz, CVP, Dynamics CRM, Microsoft
Source: CIO Today
Most people “don’t realize that Microsoft Dynamics, Azure and
Office are doing very, very well” these days, as all of them utilize
cloud-based virtualization , new management functions and new
levels of product support.
Influencer: Laura DiDio, Principal Analyst, ITIC
Source: CRM Daily
By implementing Microsoft Dynamics CRM solutions, we can
integrate and streamline their existing processes, and enable
contact centers to handle more interactions and provide an
optimized customer experience.
Influencer: Steve Thompson, VP, Sales, PowerObjects
Source: TMC NEC
17

18. NetSuite customer affinity impacts and
drives influence.
Net Influence
Score
Top Internal Influencers
36
Zach Nelson – CEO, NetSuite
27
Mark Troselj – Managing Director, APAC and Japan,
NetSuite
23
Craig West – VP, Americas Channel Sales, NetSuite
14
Pete Daffern – President, EMEA and Verticals, NetSuite
12
Guido Haarmans – VP, Business Development and
Developer Programs, NetSuite
Net Influence
Score
Top External Influencers
14
Renato C. Valencia – CEO, Roxas Holdings
13
Roddy McKaig – CIO, Shaw Industries
12
Jeremy Hanks – CEO, DropShip Commerce
8
Jim Dever – VP, Corporate Affairs, SAP
8
Jan Arendtsz – CEO, Celigo
Customers
Copyright © 2013 Appinions. All rights reserved.
Most “Actioned” Opinions by Top Influencers
SAP’s decision to stop developing its Business ByDesign service
proved the danger of relying on a “last generation provider” like SAP
for cloud services rather than “committed leaders” like NetSuite.
Influencer: Zach Nelson, CEO, NetSuite
Source: The Register
However, what we are now seeing is that thriving and successful
businesses have embraced change and understand the
generational shifts in process and technology they need to make to
remain relevant, competitive and grow profitably.
Influencer: Mark Troselj, Managing Director, APAC and Japan,
NetSuite
Source: Reuters
NetSuite OneWorld gives us the power to conduct intercompany
transactions across subsidiaries, while the reporting provides a clear
indication of where the company is financially.
Influencer: Renato C. Valencia, CEO, Roxas Holdings
Source: TMC Net
This is a sad attempt by NetSuite to capitalize on inaccuracies
reported in the media about ByDesign
Influencer: Jim Dever, VP, Corporate Affairs, SAP
Source: Forbes
18

19. Sharks are circling based on SAP’s confused
messaging around Business ByDesign.
Net Influence
Score
Top Internal Influencers
22
Bill McDermott – CEO, SAP
11
Jim Dever – VP, Corporate Affairs, SAP
5
Steve Watts – President, Asia-Pacific and Japan, SAP
1
Franck Cohen – President, EMEA, SAP
1
Rainer Zinow – SVP, Cloud Unit, SAP
Most “Actioned” Opinions by Top Influencers
Net Influence
Score
Top External Influencers
13
Zach Nelson – CEO, NetSuite
7
Gerald Schlechter – Founder & President, CNBS
2
Sandra Kurtzig – CEO, Kenandy
1
Now, SAP is seeing how tough their customers are by pulling the
plug on Business ByDesign.
Influencer: Zach Nelson, CEO, NetSuite
Source: The New York Times
Oracle has joined the ranks of ERP software vendors hoping to
capitalize on uncertainty among customers of SAP's Business
ByDesign software, offering to waive one year of subscription fees
to those who migrate to Oracle's competing products.
Influencer: Oracle
Source: PCWorld
Larry Ellison – CEO, Oracle
Competitors
Copyright © 2013 Appinions. All rights reserved.
The failure of SAP's Business ByDesign offering underscores the
importance of designing enterprise software specifically for the
cloud.
Influencer: Sandra Kurtzig, CEO, Kenandy
Source: Market Wire
Business ByDesign will be rolled into SAP's broader HANA Cloud
product line.
Influencer: Bill McDermott, CEO, SAP
Source: PCWorld
19

20. SugarCRM; Where are the influencers?
Net Influence
Score
Top Internal Influencers
16
Larry Augustin – CEO, SugarCRM
9
John Mertic – Solutions Architect, SugarCRM
Most “Actioned” Opinions by Top Influencers
Net Influence
Score
Top External Influencers
7
Misty Lackie – CEO, Advantly
5
Udi Ertel – President, Magic Software Enterprises
1
Steve King – Partner, Emergent Research
1
John Ragsdale – VP, Technology and Social Research,
Technology Services Industry Association
1
Greg Soper – CEO, SalesAgility
Copyright © 2013 Appinions. All rights reserved.
While SugarCRM has long been expected to file for an IPO,
Augustin declined to comment on the timing of such a move,
although he confirmed that the ultimate goal is to go public.
Influencer: Larry Augustin, CEO, SugarCRM
Source: PCWorld
Our clients have enjoyed the benefits from our recent partnerships
with Salesforce and Highrise, and integrating with the world's
fastest-growing customer relationship management company,
SugarCRM, was a natural next-step for our company and our
clients.
Influencer: Misty Lackie, CEO, Advantly
Source: TMCNet
SuiteCRM contains every module that is in the SugarCRM
Professional edition.
Influencer: Greg Soper, CEO, SalesAgility
Source: Linux Insider
SugarCRM remains a leader in open-source CRM and is a solid allaround product at a good price.
Influencer: Steve King, Partner, Emergent Research
Source: TMCNet
20

21. Contact Us!
To learn more about Appinions and our modular approach
to influence marketing, contact us at
info@appinions.com or +1 646-532-3062.
Web: www.appinions.com
Twitter: @appinions
LinkedIn: http://www.linkedin.com/company/appinions
Copyright © 2013 Appinions. All rights reserved.
21