Social Media 101 Presentation Given at the NARPM 2010 Annual Convention. How Single Family Residential Property Managers can use Social Media to improve their business.
Can I confirm how much time we have together today?
Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community
Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community
But really we’re too busy!
But really we’re too busy!
But really we’re too busy!
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
Google yourself …..Do you like what you see?
The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
Key point here – you need to have something more to say on Facebook then just post vacancies! ---
Give your residents a voice and a place to be heard
Give your residents a voice and a place to be heard
5 Steps
The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
The truth is – this is really boring! If all of your posts are something that YOU offer, then you’re going to be tuned out by your audience.
Give your residents a voice and a place to be heard
What is interesting to you? What would you take time to go back and read about?
What is interesting to you? What would you take time to go back and read about?
Give your residents a voice and a place to be heard
Give your residents a voice and a place to be heard
But really we’re too busy!
Google yourself …..Do you like what you see?
1 – You need to have a website that looks professional –your social networking ‘work’ drives people back to your website. This is a key area you’re trying to direct traffic back to when finding new business - it has to look good. -- Find your vacancies -- Contact you -- Highlight your strengths and company values -- Look professional / build confidence
Point them to the PM.com Handouts
The 3 rd key ingredient to start is prioritizing your effort by scheduling a few hours in your calendar. If you don’t make the time to listen to your community and have a conversation then you won’t see any results.
Multimedia – can improve search results / search rankings
Multimedia – can improve search results / search rankings
Multimedia – can improve search results / search rankings