Acquiring new owners is essential to any growing property management business. Owners are looking for management companies that will make their lives easier and give them confidence that their properties are in the right hands. Are you maximizing your potential to draw in new owners? This useful list highlights 7 ways you can engage new property owners and stand out from your competition.

1. for Property Management Companies
to Attract New Property Owners
7 WAYS
Attracting new property owners is essential to growing your business,
but with more than 150,000 property management companies out
there, owners have a sea of options to choose from.

2. Understanding prospective owners’ needs and concerns is key. Remember that
it’s not about selling your services but about solving their problems. When you
start by looking at it from the owners’ perspective, you will understand how to
grab their interest and secure their business.
SO, HOW CAN YOU ENSURE YOUR
BUSINESS STANDS OUT FROM THE CROWD?
Continue reading
to see 7 ways you can attract
new owners and continue to
grow your business.

3. Go the extra mile, by having helpful
features specifically for owners.
FAQOwner portal
Blog with valuable
content
Your website is giving prospective
owners a glimpse into how you
would market and maintain their
properties, so it should leave an
outstanding impression.
HAVE AN EXCEPTIONAL WEBSITE
1 AN OWNER’S SEARCH FOR PROPERTY MANAGEMENT
SERVICE VERY LIKELY STARTS AT THE COMPUTER.
Perhaps the owner enters a general search in Google: “Property management
companies in my area.” Does your website show up? It should, if your site has
basic search engine optimization (SEO) based on popular industry terms and
your geographic location.
Clear images
Up-to-date
listings
Quick search
functionality
Once owners find your website online
and click on it, will they like what they
see? Your website should be clean and
professional:

4. RENTED!
RENTED!
When you make customer service a
priority, you foster positive and lasting
relationships with residents and owners.
Once you know you have happy customers,
don’t hesitate to encourage them to share
their experiences. Ask them to rate your
business online or via social media.
Network online and join established
associations or groups in the industry.
This will allow you to stay aware of industry
news as well as join the conversation to
set yourself apart as a knowledgeable
property management leader. Showcasing
your industry and local knowledge is one
of the best ways to attract new owners.
Being proactive about your online
presence and networking helps
build a stellar online reputation so
new owners quickly recognize that
you're running a great business!
BUILD YOUR ONLINE REPUTATION
2 A GREAT REPUTATION IS A TIMELESS ASSET TO ANY BUSINESS.

5. Your Monthly
Owner Statement
Owners want to stay informed of how
their properties are doing and want to
view their statements on their own time.
Offering an online owner portal that is
built in to your website is a key selling
point for property managers.
When owners see how easily they
can access their owner statements
online and verify the status of their
properties, it adds peace-of-mind
value to your services.
PROVIDE AN OWNER PORTAL
3

6. TODAY'S RENTER WANTS OPTIONS
Select Your
Payment Method:
eCheck
Credit Card
Electronic Cash
Payment
The more convenient and efficient
options you can offer your residents,
the higher rate of timely payments
you will have.
Today's residents want options and the
convenience of paying online. Plus, when
you don't have to spend time manually
processing paper checks and money orders,
you can spend more time marketing and
filling your owners' vacancies—they
definitely appreciate that!
Let your prospective owners know
you offer these options; it shows how
modern your business truly is!
OFFER MODERN PAYMENT OPTIONS
4

7. ACCIDENTS HAPPEN MORE THAN ANY OF US PREFER.
TENANT LIABILITY
INSURANCE
LEASE
AGREEMENT
ABC News recently reported that 2
in 3 renters don’t carry insurance,
and even if they do, it may not cover
all the damages.
Wise property managers require tenant
liability insurance in the lease to protect
the owner’s property. For renters who
have their own insurance, this provision
easily can be removed.
This puts your management firm in
the position of going above and
beyond the call of duty to add value
and protect the owner’s investment.
PROTECT THE OWNER’S INVESTMENT
5

8. USING MODERN SOFTWARE TOOLS SHOWS PROSPECTIVE OWNERS
THAT YOUR PROCESSES ARE STREAMLINED AND ORGANIZED.
Your Monthly
Owner Statement
Your Monthly
Owner Statement
The less time you spend shuffling
through paperwork, filing,
and mailing paper statements,
the more time you have to
concentrate on maintaining and
marketing the owner’s property.
USE WEB-BASED PROPERTY
MANAGEMENT SOFTWARE6
With your business running on the most up-to-date
technology, you are more efficient and productive.

9. AMAZING ONLINE TOOLS CAN HELP YOU PRICE OWNERS’ PROPERTIES FOR MAXIMUM REVENUE.
USE THE LATEST PRICING TOOLS
7
Rent comparison tools help you analyze rental prices with comparable units across
markets or geographical regions. Get ahead of the competition by maximizing revenue
and displaying the property’s premium status. For the best value, use property management
software with this functionality built in, rather than paying extra for the service.
This will set you apart as a
knowledgeable industry expert who
can capture the most rental revenue.

10. THE KEY
Not sure where to start? Check out these additional resources for more
information on key topics that are essential for growing your business:
to attracting new owners is in your ability to market your services as
a modern, efficient, and convenient option for maintaining and
maximizing the value of the owners’ investment.
Check out AppFolio’s Web-based
property management software
designed for modern managers
like you.
READY FOR NEW
SOFTWARE?
Guide to Choosing
the Right Property
Management Software
SLIDESHOW
Owners and Renters
are Mobile: Is Your
Business Ready?
WEBINAR