Bring Your Own Device (BYOD) is impacting IT organizations today, whether they realize it or not. Either companies are providing employee incentives such as issuing smartphones or tablets, or employees are bringing their own devices to work. To make BYOD a great opportunity, forward thinking companies are embracing this trend and realizing the next significant increase in end-user productivity.  The key factors of success lie in managing the risk while enjoying the benefits of the consumerization of IT:      - Securing company data by securing applications and data      - Ensuring malware on employee devices cannot compromise company data or servers (hint: through app-level security, encryption, connectivity, VPN)      - Maintaining, but separating, the personal and professional data on employee devices Join Apperian's Director of EMEA Business Development, Julien-David Nitlech, on July 31st at 2:00 PM CEST, as he discusses the complexities and opportunities of mobilizing your workforce. JD explains the support Apperian provides to manage the deployment of your company's applications, from sourcing and securing, distribution, management, and promotion... so you focus on the productivity and communication benefits that mobility will provide to your company. 

1. apperian
How To Make BYOD a Great Opportunity:
Secure Your Corporate Data
EMEA Webinar, July 31 2012

2. Shifting mobile market $6.6B
market
forrester
75.5% of US
workforce
mobile in ’13
500k iOSx Apps, 3 Billion iPad
400k Android Apps Apps downloaded
66% of US jobs 6.8 Million
require PC/ devices activated
Internet on Christmas ’11
18 Billion iOSx
App downloads
iPad $3B paid to app
developers by
Android Apple
Windows iPhone
Blackberry Mobile
2015
Users

3. Shifting enterprise Devices! $6.6B
Corporate Issued Bring-Your-Own-Device market
forrester
(BYOD)
“70% surveyed
have a BYOD policy”
451 Group survey, 2012
2015
Users

4. BYOD Facts and Figures
1. Smartphones and tablets are in the company premises
2. Support for employee-owned devices is growing
3. Consumerization is an opportunity for productivity
Gartner, July 2012 Cisco, July 2012 Heavy Reading, April 2012
- 95% of organizations permit employee-owned devices
in some way
- 84% provide some level of support - 73% expect an increase of 10 to 25% in BYOD
- 90% have already deployed mobile devices, most
widely smartphones requests in the coming year due to their perceived
- 78% of U.S. white-collar employees use a mobile benefits for the company
device for work purposes, 65% of white-collar workers
- 86% plan to deploy media tablets
require mobile connectivity to work - ~50% estimate that this trend shall reduce their costs
- 3.3: expected average number of connected and improve their customers’ productivity by 10 to
- 32% provide technical support to employee-owned
devices per knowledge worker by 2014 25%
smartphones, 37% also service employee-owned
tablets
- 76% of IT leaders consider consumerization
"somewhat" or "extremely" positive
Panel: 938 qualified respondents from organizations with an in-house data center and
500 or more total employees, from USA, UK, DE, AU, BR, RUS, INDI, CH, JAP)
Panel: Cisco IBSG Horizons Study of 600 U.S. IT and business leaders Panel: 35 operators (mobile, fixed, cable), U.S., Europe, APAC and Central, South Am 2015

5. Wait... What’s the matter here?
Strengths Weaknesses
- End users are more productive because of
familiarity and choice
- End users are more likely to upgrade faster than - Support difficulty increases with device diversity
enterprise would - Employee equipment is hard to track; difficult to
- Enterprise avoids costs of purchase / plan choose/develop solutions supported by all devices
administration
Opportunities Threats
- Employee privacy challenges MDM rights, exposing
- Shall increase with device price drop and company to content of employee’s device
capabilities increase - Security becomes a shared responsibility between
- Provides each employee with productivity tools both parties
they are keen to use, and that makes them mobile - Company application development can suddenly be
made obsolete due to employee latest OS upgrade
... which requires the right kind of
An unstoppable trend making employees
management and protection policy to
more productive through professional apps...
completely secure corporate data

6. Getting back to enterprise core Needs
Functional Head CIO Employee
“How can iPads add value “How can I manage the risk “How can I use the same environment
to my business?” implied by mobility” personally and professionally”
• Growing number of qualitative and • Data protection by removing any possible • Personal smartphones, tablets and apps can
data-leakage, end-to-end be used at work
productive apps
• Team-engagement through crowdsourcing • Scalable and seamless application and user • Professional environment is embedded
management, at all instant within a personal one

7. MAM reconciles BYOD and enterprise needs
We have found the formula:
*
MAM = (( CORP + BYOD) * APPS ) - RISK
Devices Corporate data leakage
*
Mobile Application Management allows you to distribute,
update, manage, remove or promote professional apps on
mixed devices fleet in a completely secured way

8. App Lifecycle Gets Apps from dev to [dev] [device]
Acquiring Apps
Understanding App behavior
Securing mobile apps & devices
Managing it all
Deploying Apps
MAM#Lifecycle#
Source Prepare protect manage publish
MAM

9. Typical MAM Activities
MAM#Lifecycle#
Source Prepare protect manage publish
✓ Inspect apps for non-conformance & malware
✓ Apply set of policies to an App file with no coding
✓ Install Apps over-air to multiple devices to scale
✓ Provide private app catalog to deliver custom apps
✓ Create analytics on app usage by user/app/group
✓ Collect user feedback & ratings on apps
9

10. EASE: a MAM Platform
Custom Market
apps place Admin portal Catalog
inspect secure extend personalize Analyze engage
AppBus
Enterprise App Services Environment (EASE)
inspect secure extend personalize analyze engage
✦ Code check & ✦ Device wipe ✦ SDK: notifications, ✦ Custom EULA ✦ App Inventory ✦ App ratings
reporting ✦ Device lock ver checking & ✦ Branded catalog ✦ Usage reports ✦ Crowdsourcing
forced updates
✦ Signing validation ✦ App delete ✦ App categories ✦ Device details ✦ Beta testing
✦ SSO (SAML 2.0) segmenting
✦ App wrapping: data integration
✦ Limit app access by
✦ Malware detection
encryption, copy/ role
paste prevention,
required passcode
✦ App-level VPN

11. EASE overview
✦ Cloud-based MAM solution
✦ Controlled user access
✦ Push notifications
✦ Over-the-air updates
✦ Centralized admin console
EASE ✦ App inspection for malicious code
✦ Customizable App catalog
✦ Reporting
✦ MDM device registration & device
protection
✦ App-level security policies

12. Worker benefits
• Role-based catalogs
• Highly customizable
• App ratings for dev feedback
• Crowdsourcing for idea curation
• Secure content streaming

13. IT benefits
• Minimal IT effort
• Cloud-based & scalable
• Support for:
• Enterprise SSO
• BYOD, corporate-owned & kiosk
device support

14. We Drive Mobile ROI in byod environments
Cloud ✦ Instant deployment with no cap-ex
Platform ✦ Mobile App Management provides a full suite of
technology for everything from SDK to device
Security ✦ IT policy control for BYO devices with end user
satisfaction and higher adoption

15. About Apperian
Privately held & well funded backed by top-tier Strong Partner
venture firms; iFund’s only enterprise investment Ecosystem
Company to Watch
Leading cloud-based mobile application
!
!
management platform for the enterprise.
!
Rapidly Expanding Customer Base

16. Thank you!