1. 5 Starting Apps for your Business
and How to Roll Them Out
Create, Deploy and Manage Enterprise Mobile Apps!
Alan Murray! Emily Herman!
Senior VP Products! Director of Software Products!
Apperian, Inc. Big Nerd Ranch
The information and images contained in this document are of a proprietary and confidential nature. !
The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than !
client evaluation without the written permission of Apperian, Inc. is strictly prohibited.!
© Apperian, Inc. 2011. All Rights Reserved.! 1!

2. Today’s Webinar
Twitter: #StarterApps
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
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3. About Apperian
Top tier investors Award winning product
2011 Product Finalist
Company to Watch
Experienced team Strong customer base
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4. ENTERPRISE MOBILE APPLICATIONS.
R U Ready?
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5. Poll Question
Have you deployed an in-house app at your
enterprise?
No - Not Yet 33%
No - Planning to Soon 24%
Yes - Have built and deployed app(s) 30%
Yes - Starting to develop now 12%
42% of you have already started!
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6. What Enterprise B2E Apps are being built Today?
Apperian, Inc. - Proprietary and Confidential Page! 19!

7. How are Apps being built?
HTML Website
“Holy
Grail ??”
HTML+Mobile CSS
Kurogu
Kinvey
MobiFlex Antenna
Stackmob/Heroku
Webalo Pyxis
Phonesai SAP
Red Foundry
PhoneGap
AppCelerator
Multi-Platform Support
Mono
RhoMobile
Android SDK
Feature Phones (AD 2005)
Windows Mobile SDK
Xcode (IOS)
Functionality
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8. Enterprise Challenges for Mobile Computing
Users
Why can’t you IT
make business
How do I
apps like this?
deploy and
Dev
manage Where do
Apps? I start?
 Consumerization of IT
 Need a solution now!
 Single personal/work device
 Security is still #1
 Increased mobility  Need App “starter kit”
 Have to mobilize workforce
 Minimal IT Apple or
Android experience
 Smartphone SDKs not
built for enterprise
Apperian, Inc. - Proprietary and Confidential Page! 21!

9. Public “Stores” vs Private “App Catalogs”
iTunes App Store or Google Market
 Consumer app focus
 Apps and updates are “optional”
 Personal iTunes or Gmail account based
Private “App Catalog” approach
 Enterprise “in-house” app focus
 Apps and updates “mandatory”
 Corporate directory authenticated
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10. Apperian App Management Platform
Enterprise App Services Environment (EASE)
 Secure, private catalog
Private, branded
 Enterprise licensed “App Store”
 Multi-device, multi-app install
 Self-service or IT Push
 Identity-based provisioning
 Reporting/Analytics
Enterprise
Apperian, Inc. - Proprietary and Confidential Page! 23!

11. Apperian App Management Platform
Apperian, Inc. - Proprietary and Confidential Page! 23!

12. Apperian App Management Platform
Enterprise App Services Environment (EASE)
Create Deploy Manage
Developer Services IT Services Management Services
 Build native mobile Apps  Configuration  Management dashboard
 Enterprise SDK  App provisioning  Branded “App Catalog”
 App Samples and decommissioning  Reporting analytics
Templates  User management  Directory services
 Help desk integration
Apperian, Inc. - Proprietary and Confidential Page! 24!

13. 5 Starting Apps for
your Business?
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14. Big Nerd Ranch
• Founded 2001
• Immersive programmer training
• Programming books
• Consulting
• Software
• Locations in the US and Europe
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15. What are other organizations doing?
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16. App Development Plans
Build it or Buy it Re-use it
• Identify requirement • Identify requirement
• Develop complete app specs • Identify pre-existing apps; spec
customizations only
• Accept bids or build internally
• Use MAM to manage security for
• Build security into apps all apps at once
• Deploy and manage internally • Use MAM to deploy and manage
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17. Why Re-use?
• Faster development process
• Get apps into your employees’ hands faster
• Tested code leads to shorter QA cycle
• Invest your resources in the mobile apps that
require true ground-up development
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18. Corporate Directory
• Employee address book
• Back-end can be customized to read contact
data from a variety of web services
• Full integration with iOS (email, twitter,
messaging)
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20. Document Viewer
• Back-end can be customized to load documents from a
variety of web services
• Take notes on the documents and email them
• Favorites list or other “quick access” groups that can
be customized
• Server side search and document thumbnails
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22. Sales Toolkit
• Demo any content (video, slides, photos)
• Pull content and formatting from server for
offline viewing and information collection
• Online sync transmits data to back-end
(database, CRM, etc.)
• Other possibilities:
• Kiosk app for interactive product videos
• Step-through interactive sales process
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23. Sales Toolkit
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24. Compliance
• Sales toolkit repurposed for visual compliance
• Load ideal photo and compare in the field, either
visually or verbally
• Information collected in the field transmitted via
sync when connection is available
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25. Compliance
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26. Conference Room Scheduler
• Seeking two organizations to participate in
development
• Requires EASE Platform
• Email emily@bignerdranch.com
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27. Try it today for FREE!
apperian.com/ease
Questions?
Alan Murray
amurray@apperian.com
sales@apperian.com
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