AppCircus Academy Keynote BlueVia - Network as a Service: plataforma BlueVia
Gracias a Antonio José López Navarro, Product Manager dentro de la plataforma de desarrolladores de BlueVia.
2. What is BlueVia?
BlueVia is the new global developer platform from Telefonica that helps
developers take apps, web services, and ideas to market.
BlueVia is built on four founding principles:
Scale
Tools
Business Models
Path to Market
3. Telco Reinvented
BlueVia exposes previously hidden Telco capabilities in a simple, but powerful
way.
Web standards: OAuth, REST
Zero financial risk to the developer
Low friction, plug & play
4. What can BlueVia do for you?
Frictionless access to Telefonica’s assets & customers:
New tools
New channels
New customers
New partnerships
New revenue
5.
6.
7. How do developers make money?
BlueVia offers ground breaking, zero risk, business models for developers:
70% of app sales
70 %
70% of subscription payments
10 %
50% of advertising revenue 50 %
€€€
20% of SMS MO and 10% of
SMS MT messaging traffic
20% of MMS MO and 10% of
MMS MT messaging traffic
Mix & match models to create multiple revenue streams
9. SMS API
What is it? Features
•A RESTful API using •Send to single or multiple
OAuth authentication customers
•Send & receive domestic •Poll to check delivery
SMS messages status
Business Model
Visit bluevia.com for
API documentation •10% of MT traffic
and video tutorials •20% of MO traffic
•Revenue share coming soon
in Spain and Colombia
10. MMS API
What is it? Features
•A RESTful API using •Send to single or multiple
OAuth authentication customers
•Send & receive domestic •Poll to check delivery
MMS messages status
Business Model
Visit bluevia.com for
API documentation •10% of MT traffic
and video tutorials •20% of MO traffic
•Revenue share coming soon
in Spain and Colombia
11. Advertising API
What is it? Features
•A RESTful API using •Images & text adapted to
OAuth authentication mobile device (User Agent)
•Insert in app advertising in •Use keywords to increase
image or text formats relevancy
•Set your own content
policy for adult advertisers
Visit bluevia.com for
API documentation
and video tutorials Business Model
•50% of ad revenue
12. User Context API
What is it? Features
•A RESTful API using •User account information,
OAuth authentication inc parental controls
•Gain insight into your •Network connection status
users (speed, apn, etc)
•Real time context •User device information &
capabilities
Visit bluevia.com for
API documentation
and video tutorials Business Model
•Free to use, no revenue share
13. Location API
What is it? Features
•A RESTful API using •Query customer’s
OAuth authentication longitude, latitude, altitude,
•Locate mobile users in accuracy and timestamp
real time •Mash up with other
mapping and POI API’s
Visit bluevia.com for
API documentation
and video tutorials Business Model
•Free to use, no revenue share
14. Payment API
What is it? Features
•A powerful payment API •Quickly setup in App
powered by Boku payments
•Monitise your App with
micro-transactions
•Simplifies the transaction
process for you and the
Visit bluevia.com for consumer
API documentation
and video tutorials Business Model
•TBC
15. SDK’s
Features Current Languages
•Wrappers for your
preferred language
• Code snippets
•Open source GNU
Lesser General Public
License v3
Visit bluevia.com for
SDK documentation
& to request new
languages
16. Integrated App Store publication
What is it? Features
•Seamless publication into •Control which store you
Movistar & O2 Apps stores publish into
•App accreditation included •Select your own retail price
(€25 per submission) •Configure API business
models
Visit bluevia.com for Business Model
documentation and
video tutorials •70% of app sales
17. BlueVia Connect
OAuth Management
•All services using the BlueVia
API’s need a one time end user
authorisation
•All user management is handled
via the BlueVia Connect site:
https://connect.bluevia.com
18. We are not trying to do this alone
Collaboration is core to BlueVia’s success.
19. To get started…
Sign up on www.bluevia.com
Follow us on Twitter @bluevia
Follow our blog http://blog.bluevia.com
Come and talk to us at an event