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MAY
       THE BEST
        APP WIN




           vs


MOBILE DEVELOPMENT
Any company creating mobile apps today faces an important decision

                  NATIVE or HTML5?
Each has its advantages, but choosing the wrong one could be costly


        NATIVE APP                                     HTML5 APP




 A device-specific program tailored to a
mobile device and its associated operating   A web-based program designed to run on
     system, such as iOS or Android.             any mobile device via a browser.
1.25 MILLION APPS TODAY


           650k iOS




                               Only 6% of apps (75,000 out
                                of 1.25 million) targeted for
                                  development in HTML5*

500k Android
                                         94% native


  100k Microsoft
                          *according to Appcelerator/IDC’s Q2 2012 survey
USER EXPERIENCE        PERFORMANCE       FRAGMENTATION       MONETIZATION       SECURITY




   AVAILABILITY OF           CROSS-PLATFORM     TIMELINESS OF NEW         UPDATES AND
PROGRAMMING EXPERTISE       DEPLOYMENT COSTS      OS INNOVATIONS      DISTRIBUTION CONTROL
ONLY NATIVE APPS CAN DELIVER THE BEST USER EXPERIENCES,
      LEVERAGING THE FULL CAPABILITIES OF THE DEVICE AND OS
           TO OFFER INNOVATIVE WAYS OF DOING THINGS.



                      The biggest mistake we made as
                      a company was betting too much
      HTML5           on HTML5 as opposed to native.     DO YOU WANT
 advocates believe          It just wasn’t ready.        “GOOD ENOUGH”
the user experience                                     OR DO YOU WANT
  today is “good                                           THE BEST?
     enough.”
                         — Mark Zuckerberg, Sep. 2012
accounts tied to credit cards




                      paid out to developers




HTML5 LACKS AN APP STORE-TYPE MONETIZATION
MODEL. NO MARKETPLACE = FEWER DEVELOPERS.
Native apps require a new build-out for every platform.


   HTML5 offers the promise of “write once, run anywhere”
         — but that promise is not a reality today.




DIFFERENT TYPES OF BROWSER INTERPRETATIONS
   OF HTML5 MAKE “write once, run anywhere”
   MORE LIKE “write once, optimize everywhere.”
HTML5 gives developers complete control of distribution and
  lets them deliver apps directly to users via browsers, rather
 than putting them behind a third-party wall like an app store.




    THIRD-PARTY CONTROL, HOWEVER, LEADS TO FASTER INNOVATION




IOS GETS AN ANNUAL NEW RELEASE     MEANWHILE, HTML5 HAS TAKEN FIVE
 AND ANDROID FEATURES MULTIPLE     YEARS TO BE RATIFIED BY THE W3C.
    NEW RELEASES EVERY YEAR.
HTML5 SOURCE CODE IS MUCH EASIER TO ACCESS AND CORRUPT.


       DATA AT REST (CACHED) CAN BE SECURED AND

     ENCRYPTED IN NATIVE APPS - BUT NOT HTML5 APPS.


     DATA IN TRANSIT (DOWNLOADING AND UPLOADING)

     CAN BE SECURED IN BOTH NATIVE AND HTML5 APPS,

      BUT SECURING HTML5 DATA COMPROMISES SPEED.
WHEN YOUR USERS DON’T WANT

      TO DOWNLOAD AN APP




      WHEN YOUR INFORMATION IS

      CONSTANTLY UPDATING




WHEN YOU DON’T WANT APPLE OR GOOGLE

STANDING IN YOUR WAY
WHEN YOU WANT THE BEST

USER EXPERIENCE




WHEN YOU WANT TO MONETIZE

YOUR APP




WHEN YOU WANT YOUR DATA

TO BE SECURE
http://bit.ly/VChQ8v




TO LEARN MORE ABOUT APPCELERATOR’S MOBILE DEVELOPMENT
 PLATFORM TO BUILD AND MANAGE CLOUD-CONNECTED NATIVE
           APPS ACROSS MULTIPLE DEVICES, VISIT

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HTML5 vs Native Mobile App Development: Which option is best?

  • 1. MAY THE BEST APP WIN vs MOBILE DEVELOPMENT
  • 2. Any company creating mobile apps today faces an important decision NATIVE or HTML5? Each has its advantages, but choosing the wrong one could be costly NATIVE APP HTML5 APP A device-specific program tailored to a mobile device and its associated operating A web-based program designed to run on system, such as iOS or Android. any mobile device via a browser.
  • 3. 1.25 MILLION APPS TODAY 650k iOS Only 6% of apps (75,000 out of 1.25 million) targeted for development in HTML5* 500k Android 94% native 100k Microsoft *according to Appcelerator/IDC’s Q2 2012 survey
  • 4. USER EXPERIENCE PERFORMANCE FRAGMENTATION MONETIZATION SECURITY AVAILABILITY OF CROSS-PLATFORM TIMELINESS OF NEW UPDATES AND PROGRAMMING EXPERTISE DEPLOYMENT COSTS OS INNOVATIONS DISTRIBUTION CONTROL
  • 5. ONLY NATIVE APPS CAN DELIVER THE BEST USER EXPERIENCES, LEVERAGING THE FULL CAPABILITIES OF THE DEVICE AND OS TO OFFER INNOVATIVE WAYS OF DOING THINGS. The biggest mistake we made as a company was betting too much HTML5 on HTML5 as opposed to native. DO YOU WANT advocates believe It just wasn’t ready. “GOOD ENOUGH” the user experience OR DO YOU WANT today is “good THE BEST? enough.” — Mark Zuckerberg, Sep. 2012
  • 6. accounts tied to credit cards paid out to developers HTML5 LACKS AN APP STORE-TYPE MONETIZATION MODEL. NO MARKETPLACE = FEWER DEVELOPERS.
  • 7. Native apps require a new build-out for every platform. HTML5 offers the promise of “write once, run anywhere” — but that promise is not a reality today. DIFFERENT TYPES OF BROWSER INTERPRETATIONS OF HTML5 MAKE “write once, run anywhere” MORE LIKE “write once, optimize everywhere.”
  • 8. HTML5 gives developers complete control of distribution and lets them deliver apps directly to users via browsers, rather than putting them behind a third-party wall like an app store. THIRD-PARTY CONTROL, HOWEVER, LEADS TO FASTER INNOVATION IOS GETS AN ANNUAL NEW RELEASE MEANWHILE, HTML5 HAS TAKEN FIVE AND ANDROID FEATURES MULTIPLE YEARS TO BE RATIFIED BY THE W3C. NEW RELEASES EVERY YEAR.
  • 9. HTML5 SOURCE CODE IS MUCH EASIER TO ACCESS AND CORRUPT. DATA AT REST (CACHED) CAN BE SECURED AND ENCRYPTED IN NATIVE APPS - BUT NOT HTML5 APPS. DATA IN TRANSIT (DOWNLOADING AND UPLOADING) CAN BE SECURED IN BOTH NATIVE AND HTML5 APPS, BUT SECURING HTML5 DATA COMPROMISES SPEED.
  • 10. WHEN YOUR USERS DON’T WANT TO DOWNLOAD AN APP WHEN YOUR INFORMATION IS CONSTANTLY UPDATING WHEN YOU DON’T WANT APPLE OR GOOGLE STANDING IN YOUR WAY
  • 11. WHEN YOU WANT THE BEST USER EXPERIENCE WHEN YOU WANT TO MONETIZE YOUR APP WHEN YOU WANT YOUR DATA TO BE SECURE
  • 12. http://bit.ly/VChQ8v TO LEARN MORE ABOUT APPCELERATOR’S MOBILE DEVELOPMENT PLATFORM TO BUILD AND MANAGE CLOUD-CONNECTED NATIVE APPS ACROSS MULTIPLE DEVICES, VISIT