4. A quick definition of direct marketing Connecting marketers and customers
5. Then for digitally enabled direct marketing Connecting marketers and customers .… in real time….
6. Social Media is the democratization of content and the understanding of the role people play in the process … Brian Solis http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media
18. In December 2009, 13 percent of traffic to major Web portals like Yahoo, MSN and AOL came from Facebook Source: Compete Inc. Jessica Ong director of online media and search,
25. Brands don’t need to be everywhere, only where customers and influencers communicate and seek information today and tomorrow. Brian Solis http://www.briansolis.com/2010/01/social-marketing-in-twenty-ten/
26.
27. Social media activities cannot exist in a bubble…. they co-exist with business and marketing strategies
29. Focus on outbound messaging in addition to consult with sales, customer service, and human resources on how the brand must be communicated in every consumer interaction, every tweet, and every touchpoint. Forrester’s Top Social Computing Predictions for 2010, written by Emily Riley, Nate Elliott, Josh Bernoff, Sean Corcoran, Augie Ray, and Emily Bowen,
30. Fashion programs that are seamless with the actual product and service experience beyond the imagination of creative messages. Forrester’s Top Social Computing Predictions for 2010, written by Emily Riley, Nate Elliott, Josh Bernoff, Sean Corcoran, Augie Ray, and Emily Bowen,
31. Respond to and be part of the ever-changing dialog with consumers, not plan bursts of communication on a yearlong calendar. Forrester’s Top Social Computing Predictions for 2010, written by Emily Riley, Nate Elliott, Josh Bernoff, Sean Corcoran, Augie Ray, and Emily Bowen,
32. Look beyond the quantity of friends, page visits, eyeballs, readers, and viewers to measure changes in consumer attitude and intent. Forrester’s Top Social Computing Predictions for 2010, written by Emily Riley, Nate Elliott, Josh Bernoff, Sean Corcoran, Augie Ray, and Emily Bowen,
36. Professionals Worldwide Who Measure the ROI of Their Social Media Programs, August 2009 Note: Includes blogs, chat, discussion boards, microblogs, podcasts, ratings, social networks, video-sharing, wiki’s etc Source: Mzinga and Babson Executive education, “Social Software in Business” September 8, 2009, eMarketer
43. Ultimately, engagement beat reach 13.9 million TV viewers (ave) 450,000 copies sold 3% conversion 1 million Facebook group members 500,000 copies sold 50% conversion
44. The result: Rage Against The Machine OUTSOLD X Factor by 50,000 records
53. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue . Source: http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media
55. And not left to one person – at the bottom of the organisation….
56.
57.
Editor's Notes
What is really interesting is that this is that it is people who are creating and controlling that energy. The people are the energy Trendwatching.com refers to a new generation GENERATION C Were c stands for content So why is this important to us as marketers?