Every company is an analytics company first! Hear from Anant Jhingran at ilvoeapis2013 about how analytics and digital success go hand-in-hand. Hear how the CAVA framework - Collect - Analyze - Visualize - Act - drives digital transformation. How to set clear goals and consider the business imperatives, organizational design and technical capabilities needed for analytics driven digital transformation. For more slides and videos from I ♥ APIs 2013, see http://apigee.com/about/iloveapis-conference/every-business-digital-business

1. Are you an Analytics company?
Anant Jhingran
@jhingran

2. Business Impact
“We find that firms that adopt data-driven decision making have output
and productivity that is 5-6% higher than what would be expected given
their other investments in information technology usage.”
Strengths in numbers: How does data driven decision making affect firm performance? by Erik
Bryjolfsson et al (MIT-Sloan School of Management)

3. Analytics and Digital Success
High Performers
API & App
Engagement
Low Performers
Analytics & Big Data Engagement

4. Analytics and Digital Success
High Performers
How do you get here?
API & App
Engagement
Low Performers
Analytics & Big Data Engagement

5. This is not the answer
Additional data can lead to 25% wasted effort

6. CAVA is the answer
Collect
Act
CAV
A
Visualiz
e
Analyze

7. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities

8. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities

9. Have Clear Goals
CUSTOMER
ENGAGEMENT
User
App
Developer
DEVELOPER
ADOPTION
API
BACKEND
OPTIMIZATION
API Team
Backend

10. Have Clear Paths
“There are known knowns. These are things we know that we know.
There are known unknowns. That is to say, there are things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld

11. Choices Drive Analytics
Customer Behavior know that we know.
“There are known knowns. These are things wefrom the previous quarter
There are known unknowns. That is to Behavior in are current quarter
Customer say, there the things that we
know we don't know.
But there are also unknown unknowns. There are things we don’t
know we don't know.”
Donald Rumsfeld
Rate of churn for customers with age > 50
and income < 30K?

12. Known Knowns @ Apigee
API Traffic
Visits
First Week, Last Quarter
First Week, Last Quarter

13. Known Unknowns @ Apigee
Primary KPIs
Secondary KPIs
Daily Visits
Daily Visits by Segment
Daily API Traffic
API Traffic by Activity Level

14. Dealing with Unknown Unknowns
Goals
Hypotheses
Unknown
Unknowns
Known
Unknowns
Analysis
Data + Context

15. Unknown Unknowns @ Apigee
Goals
Hypotheses
Unknown
Unknowns
Known
Unknowns
Analysis
Smart Exploration Developer
@ Apigee
Adoption
Data + Context
Share of direct, ads,
referrals, search traffic
Developer
Funnel

16. Contexts for Digital Business
Your
Digital
Assets
API
API
API
API

17. Importance of Context

18. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities

19. “We have to move business intelligence from the periphery of
operations to the center of how business gets done”
Bob McDonald, CEO PG&E, Feb. 2013

20. Democratize Analytics
Analytics at the Periphery
Analytics at the Core

21. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities

22. Digital Business Data Architecture
ETL is Dead
APIs and Data

23. Technical Capabilities
Signals
Abstractions
JavaScript
Configuration

24. Real Time Optimizations
Example: Convert at-risk shoppers into buyers
Engage At-Risk Customers
• Push Notifications
• Personalization
Collect
Act
View interaction path
across channels
Collect User Interactions
• Add to Cart
• View Product Details
Analyze
Visualize
Identify at-risk
customers

25. Analytics Driven Digital Transformation
Business
Imperatives
CAV
A
Organizational
Design
Technical
Capabilities

26. Classifying Yourself

27. Are you ready for an
Analytics Driven Digital Transformation?

28. Thank You